JamboJet: Digital Marketing Manager
Job description
Jambojet is a low-cost airline set to revolutionize the way you travel by opening up the skies for all to fly for less. We are currently recruiting for the following opportunity.
Job Title: Digital Marketing Manager
Location: Embakasi, Nairobi
Description:
We are looking for an experienced digital marketing manager with the expertise to develop, implement a fully integrated digital marketing strategy.
Job Requirements:
To initiate, plan and implement digital sales and marketing campaigns, focused at meeting online revenue targets while ensuring a seamless online experience across all ecommerce, social media, mobile and online media channels.
Ensure brand assets deliver unified messaging and consistent branding across all digital marketing and communications in line with non-digital assets.
Develop content aligned to customer journey and relevant territories for use across brand website, media, social media, trade websites, 3rd party influencers.
Implement a social media strategy that will grow and engage our audiences across Instagram, Twitter and Facebook, among other platforms.
Develop and implement social media campaigns that drive engagement and increase share of voice.
Develop an email marketing strategy to grow the consumer database and increase the customer lifetime value.
Main lead in developing and managing digital marketing campaigns, utilizing a range of techniques including paid search, SEO and affiliate marketing to drive conversions.
Develop and manage a robust attractive affiliate program that maximizes on sales.
Key Requirements:
University degree from a recognized university in Marketing, Business IT.
5 + years working experience managing and/or working directly with online content, social media marketing and direct mail management gained in a highly dynamic and competitive environment.
Knowledge of digital media planning (SEO, PPC, display, mobile and social platforms, campaign management, campaign optimization and strategies.
Experience in working with a Content Management System and creating and developing content and campaign management are essential.
Knowledge of social media tools and techniques and the ability to use them creatively.
Expert in Google Analytics and Google AdWords with accompanying Google Certifications.
Experience in affiliate program recruitment and management with good knowledge of the technical aspects of affiliate tracking, reporting and insights.
Experience working with e-mail marketing tools and managing campaigns.
Travel or hospitality industry experiences a plus.
Key Competencies
Excellent communication (written and verbal) skills.
Ability to communicate in a clear and concise manner as well as communicate across multiple business & customers groups.
Strong influencing and negotiation skills.
Ability to build business relationships and relate well with both internal and external customers.
Ability build consensus and work effectively within a cross-departmental teams in the organization as well as third party partners.
Results driven -able to efficiently manage time, meet deadlines and communicate risks, resource needs, and priorities and deliver results.
High sense of urgency and attention to detail. Ability to work without supervision and meet strict deadlines.
How to Apply: Submit a cover letter, current CV to [email protected]
PLEASE NOTE: Jambojet does not charge any fee at any stage of the recruitment process.
Applicants are advised not to remit any funds to anyone purporting to facilitate employment in