Growthpad Hiring Digital Marketing Executive

JOB DESCRIPTION

Job Overview: The digital media executive is accountable to the communications lead. He/She will be responsible for key projects and will be actively involved in planning, strategy, implementations, and reporting. As a digital media executive you will be exposed to a broad range of business issues, at times directly working with the communications lead and at other times working on projects with a team of colleagues or independently.

Job Responsibilities:

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain client social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with clients and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  • Responsible for updating & supporting key digital media accounts.
    • Managing paid media (social media & PPC).


Job Skills:

  • Experience in Crafting winning digital media campaigns
    • Digital media certifications(SEM, Analytics, Social, Display, Video, SEO, Email
    marketing & automation)
  • BS/MS degree in marketing or a related field
  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement

MORE DETAILS

Employment Type:Full Time
Location:Nairobi , Nairobi , Kenya
Experience Required:Associate
Date Published:20 Oct 2020

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