KWAL Hiring


KWAL is looking for well-organized and highly motivated individuals who are result-oriented to fill the following position:

Job Title: Sales Representative-Coast Region

Job Purpose
Reporting to the respective Territory Sales Manager, the job holder will be responsible managing and servicing existing outlets while prospecting and developing new accounts with a focus on building long term customer relationships and increasing sales revenue.  The role will be based in Coast region.

Responsibilities and Accountabilities
  •  Conduct client visits for existing and potential outlets in the assigned territory in order to achieve the territory given sales targets and ensure sustained business growth.
  • Achieve product availability targets for the assigned territory through identifying and negotiating listings and targets for strategic focus brands to drive and maintain numeric distribution by brand category.
  • Enhance product accessibility through identifying and negotiating SOVI (Forward Share Inventory and limit Out of Stocks) and achieving cold and ambient space targets by channel and brand category.
  • Promote product affordability on price by ensuring adherence to Recommended Retail Price (RPP) guidelines per strategic focus brand by channel and outlet type.
  • Identify, negotiate, plan and execute activation opportunities such as promotions and tastings with customer in line with the territory sales plan.
  • Achieve required customer visit hit rate; call effectiveness and minimum order quantities and/ or values in order to drive sales in volume and value.
  • Pro-actively manage the cash and credit resources of the customer to drive growth of KWAL brands in terms of volume and value.
  • Monitor and manage company assets such as fridges, vehicles within the KWAL policies and procedures to ensure optimal use.
  • Receive, follow up and resolve all customer queries and complaints in collaboration with the customer service team in an efficient manner.
  • Prepare and submit accurate and timely reports to the territory manager to facilitate proper planning.
Minimum Requirements
  • Bachelor degree in business a business related course.
  • A minimum of 3 years’ experience in Sales within a similar environment.
  • Membership in a professional body would be an added advantage.
  • Must possess a clean and valid driving license.
  • Practical experience in use of MS packages and ERP systems.
  • Strong oral and written communication skills.
  • Excellent Persuasion, negotiation and influencing Skills.
  • Drive for results with no excuses.
  • Ability to work independently with limited supervision, under pressure and meet deadlines.
  • High levels of professionalism with internal and external customers.
  • High level of integrity.
Relationships and working contacts
  • Internal – Sales and distribution, marketing, warehousing.
  • External – Consumers, drinks venues, modern trade, HORECA, distributors, stockists.
Work Environment
  • This is a field based role with limited Office time.
 If you feel you meet the requirements for this position, send your updated CV with email & telephone contacts of three professional referees and the application letter quoting the Reference number & Title of the position as the subject to: The Human Resources Director, KWAL, Email: to be received not later than April 20, 2018. Do not attach any certificates/scanned documents to your application.

Only short listed candidates will be contacted.

Canvassing will lead to automatic disqualification.



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