Digital Marketing Internship At Cytonn

Digital Marketing Internship

Cytonn Investments is an alternative investment manager, with real estate development capability, and a primary focus on private equity and real estate investments in the high growth Kenyan Region. Cytonn has a unique strategy of coupling two compelling demand areas – the lack of high yielding investment products due to the large banking spread, and the lack of institutional grade real estate; by providing high yielding instruments to attract funding from investors, and we deploy that funding to investment grade, well planned and comprehensive real estate developments that are largely pre-sold. With offices in Nairobi, Nakuru, Nyeri and Kisumu – Kenya and Washington, DC – USA, we are primarily focused on offering alternative investment solutions to global and local institutional investors, individual high net-worth investors, and diaspora investors interested in the East-African region.

Real estate investments are made through our development affiliate, Cytonn Real Estate, where we currently have over Kshs. 82 billion (USD 820 mn) of projects under mandate across ten projects. In private equity, we invest in banking, education, and hospitality. Our financial services investments in Sub Saharan Africa are made through our Cytonn Africa Financial Fund (CAFF). Investments in education and hospitality are made through Cytonn Education Services and Cytonn Hospitality, respectively.

To execute our digital marketing strategies we are looking for highly motivated, dynamic, self-driven and hardworking individuals with strong leadership and entrepreneurial skills to join the Digital Marketing Internship. The successful candidates will assist with the implementation of our digital marketing strategy to achieve agreed targets and key performance indicators. Keeping up to date with new digital marketing techniques, the interns will also contribute to the long-term development of our digital marketing strategy. The internship has the opportunity for full-time employment for candidates who show great performance.

RESPONSIBILITIES

1. Write for online, print and social media communications (brochures, press releases, blog article etc.) to augment the company’s presence in the market
2. Monitor and maintain our social media accounts including Facebook, Twitter, YouTube, Instagram and LinkedIn
3. Collaborate on social media strategy that boosts engagement and new followers
4. Assist in the planning, implementing and managing of weekly schedules for all social media content relative to our brand
5. Facilitate creative content ideas and write copy that is consistent with our brand and incorporates SEO best practices
6. Maintain company websites (update renderings, floorplans, photography, videos, copy and all links)
7. Keep up-to-date with current digital trends and suggest new ideas to enhance the digital strategy of the organization

REQUIREMENTS

1. A minimum grade of B+ in KCSE
2. Excellent copy writing and proofreading skills, and a keen eye for detail
3. Strong work ethic, good communication and interpersonal skills
4. Effective communicator with solid interpersonal and organizational skills
5. Experience of working with advertising on Facebook, Twitter and YouTube
6. Experience with using website content management systems
7. Prior experience with digital marketing is preferable

LEARNING OPPORTUNITIES

Digital Marketing Skills

Tactical Marketing Skills

PR and Editorial Skills

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