At Spotify, we are passionate about providing the right music for every moment. We have connected millions of people to their favorite songs and built a service that people use to discover and share music they love.
We now seeking an outstanding candidate to join the Middle East and Africa (MEA+) Subscriptions team, leading our premium growth efforts in Sub-Saharan Africa. This role requires a good understanding of the region, with particular focus on Nigeria, South Africa and Kenya. The role is perfect for a growth hacker that has a strong strategic and marketing mindset and ideally understands the payment landscape in the region. The team is part of the bigger Freemium Department with the mission to bring Spotify to more users globally.
What You’ll Do
- Your mission will be to collaborate with the International Subscriptions team in common regional projects and in executing the Premium subscriptions plan for MEA+, with the goal of driving paid subscriber growth.
- Responsible for monitoring and analysing the customer, industry and competitor trends/behaviors in the region (macro, external, internal). Based on that, to identify subscriber growth opportunities.
- Execute marketing campaigns on owned media channels to drive subscriber growth across the Spotify Premium portfolio. To own the process from brainstorming to planning, briefing, asset creation, asset trafficking throughout owned channels (email, in-app notifications, etc.), campaign analysis, and overall project management.
- Additionally, to optimize subscriber growth along the whole conversion funnel – from Direct marketing to payment, onboarding, migration and retention.
- Work closely with global internal teams and selected external partners to drive those initiatives and other teams, especially local consumer marketing, Artist and label partnership and business development to ensure maximum growth across all the business levers.
- Opportunity to work with the wider Freemium team across the globe and to address challenges in conversion, payment, retention, etc.
Who You Are
- A Bachelor’s Degree holder or a similar degree.
- At least 4-6 years of working experience with a minimum three years of relevant industry experience in an online consumer business e.g. streaming services, e-commerce, online media or a tech startup.
- Have worked on online marketing campaigns and CRM before. You are comfortable with rolling up your sleeves and executing things yourself – no matter if it’s programming an email, pulling some queries or quickly adjusting an image in Photoshop.
- Very comfortable using various tools to analyze, test, and execute online marketing activities such as Google Analytics, email management/CRM, SQL.
- In addition, you possess the core technical skills needed to get the job done or are otherwise a quick learner (e.g., basic HTML editing, copywriting, maybe even some Photoshop/Illustrator design skills).
- You speak fluent English. Swahili, Afrikaans or Zulu are a plus but are not mandatory.
- Good knowledge and insights into the African (online) consumer market and media landscape, or at least one market between Nigeria, South Africa or Kenya are a must.
- You are comfortable working remotely from other team members, but even so, manage to stay in sync and influence internal stakeholders by being an excellent communicator.
- You have a consistent record of leading and executing projects independently and getting things done in a cross-functional organization.
- You are also self-motivated, opportunistic and scrappy. You can capture and execute opportunities as they arise, even under very tight deadlines.
- You are welcome at Spotify for who you are.
We are proud to foster a workplace free from discrimination. We strongly believe that diversity of experience, perspectives, and backgrounds will lead to a better environment for our employees and a better product for our users and our creators. This is something we value deeply, and we encourage everyone to be a part of changing the way the world listens to music.
You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.
Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators. Everything we do is driven by our love for music and podcasting. Today, we are the world’s most popular audio streaming subscription service with a community of more than 345 million users.