MSI Kenya is an NGO registered in Kenya as a local implementing partner of MSI Reproductive Choices, a UK charity. We deliver quality sexual and reproductive healthcare, family planning and other women’s health services to millions of the world’s poorest and most vulnerable women. We want to make sure that women have a choice when it comes to having children and that death by unsafe abortion is reduced.
We are seeking to recruit two Client Activation Officers who will responsible for the development, implementation, monitoring and review of all Demand Creation activities aimed at increasing client flow in the Marie Stopes Centres, Maternities and pushing the commercially marketed products.
Reporting to the Head of Marketing Evidence and Impact and supporting the Channel Lead, Centre Managers, and the Marketing team the Client Activation Officers main role is to drive financial sustainability to Marie Stopes Kenya (MSK) by creating demand for all the healthcare services offered by the commercial channels that is Centres and Maternities and for the products sold by the commercial sales company.
This will be achieved by helping drive the repositioning of the MSK brand as a ‘women’s health care provider,’ understanding the unique markets that each centre operates in, understanding location-specific requirements and client segments, supporting service diversification efforts, and building a robust referral network to increase client footfall at all service delivery channels, while ensuring consistent monitoring of activities and documentation of success. You will support the marketing department develop marketing strategy and campaigns and work with E2A to document milestones achieved and will continuously provide administrative support to centre demand generators/mobilizers.
It is the responsibility of this role is to further our goal of MAKING CHOICE POSSIBLE for every Kenyan.
The post holder commits to and is held accountable to MSI Reproductive Choices core values:
Key Responsibilities
- Position Marie Stopes Clinics and Maternities as leader in SRH
- Lead the development, testing and roll out of new solutions, materials, and activities for the clinics, specifically building new service awareness & adoption campaigns.
- Establish in conjunction with the Head of Marketing Evidence and Impact a criterion for how the success of activities will be measured against specific KPIs (e.g. clinics client data; online analytics; client tracking tools and adhoc tracking tools).
- Assist marketing department in the development of communication materials that will drive awareness of Marie Stope Kenya Clinics
- Ensure visibility and good use of the brand in all interventions. More concretely, to permanently ensure a good physical image of the centres (property, painting, maintenance) and a visible and appropriate “branding and co-branding”.
Measure
- Client flow to all Marie Stope Kenya service delivery channels grows incrementally by 25% on previous year.
- 30% – 40% of all clients to the Centre are because of the below the line Marketing interventions.
- Well-developed monthly client activation plans to achieve KPIs reviewed and approved
