Field Sales Promoter – Synnefa
Location: Nairobi, KE – Remote (within location)
Contract Type: Contract
Salary: Ksh 20,000 – Ksh 30,000 per month
Introduction
Synnefa is an innovative ag-tech startup focused on transforming agriculture through smart, climate-resilient solutions. Our comprehensive services integrate smart greenhouses, FarmShield IoT sensors, and FarmCloud record-keeping software, designed to enhance farming efficiency, sustainability, and profitability. Our mission is to empower farmers with cutting-edge technology that simplifies farming practices and increases their incomes. As part of our growth and expansion strategy, we are looking for six (6) enthusiastic and results-driven Field Sales Promoters to join us in driving the adoption of FarmCloud within the agricultural community.
Job Overview
The Field Sales Promoter role is key to the success of our 2025 Go-to-Market strategy. The primary responsibility will be to drive awareness and adoption of FarmCloud by sourcing, training, and onboarding farmers onto the platform. Sales Promoters will be the first point of contact for farmers, ensuring they are well-equipped to leverage FarmCloud’s services. Additionally, they will help generate high-quality leads for our sales team, contributing to the growth of our ecosystem of Smart Greenhouses, FarmShield Sensors, and Smart Drip Kits.
Key Responsibilities
Farmer Sourcing
- Identify and engage with farmers within the assigned territory.
- Build and maintain strong relationships with farming communities and local influencers.
- Continuously source new farmers to onboard to the FarmCloud platform.
Training and Onboarding
- Conduct training sessions for farmers, demonstrating the benefits and usage of FarmCloud.
- Assist farmers in setting up accounts and mapping their profiles to the platform.
- Ensure farmers fully understand the platform’s features and can effectively use it to improve farming practices.
Lead Qualification
- Filter and assess farmers to identify high-quality leads based on predefined criteria.
- Document and forward qualified leads to the sales team for follow-up and conversion.
Market Intelligence
- Collect and provide feedback from farmers regarding their needs, challenges, and suggestions.
- Share valuable insights with the team to improve the FarmCloud platform and our outreach strategies.
Promotion Activities
- Participate in and organize local events, workshops, and field days to promote FarmCloud.
- Ensure visibility of the FarmCloud brand in the assigned area, strengthening its presence within the farming community.
Reporting
- Maintain accurate records of all farmer interactions, training sessions, and leads generated.
- Submit regular progress reports to the Technical Sales Lead, ensuring alignment with targets.
Key Performance Indicators (KPIs)
- Number of farmers successfully sourced and onboarded to FarmCloud.
- Quality and conversion rate of leads generated.
- Effectiveness and frequency of training sessions conducted.
- Farmer satisfaction and engagement levels.
Qualifications and Skills
- Educational Background: High school certificate or equivalent; a diploma or degree in agriculture, business, IT, or a related field is a plus.
- Experience:
- Prior experience in agricultural outreach, sales, or training roles is preferred.
- Experience working directly with farming communities and understanding their needs is a plus.
- Skills and Competencies:
- Strong interpersonal and communication skills.
- Ability to explain technical concepts in a clear, relatable manner.
- Proactive, self-motivated, and results-oriented mindset.
- Familiarity with mobile technology and applications (FarmCloud experience is an advantage).
- Good presentation skills for group sessions.
- Fluency in both local languages and English.
Other Requirements
- Willingness to travel extensively within the assigned territory.
- Access to reliable transportation.
- Comfortable working in rural settings and interacting with diverse farming communities.
Remuneration
- Monthly Gross salary: KES 20,000 – 30,000 per month.
- Bonus based on the number of farmers sourced and onboarded to FarmCloud.
Logistics
This role is remote-based, requiring frequent travel to farms within the assigned territory from Monday to Friday.
Equal Employment Opportunity
Synnefa is committed to fostering a diverse and inclusive workplace. We are proud to be an equal opportunity employer and encourage individuals from underrepresented groups to apply. All qualified applicants will be considered based on merit, potential, and business needs.
Disclaimer
We value a fair and transparent recruitment process. Therefore, we encourage all applicants to apply through Synnefa’s official job site. Any attempt to contact us or our team members via unofficial channels (e.g., WhatsApp, direct emails, or social media) will result in automatic disqualification from the hiring process. We appreciate your cooperation in maintaining a fair recruitment experience.
How to Apply
Interested candidates are invited to apply by submitting their resume and a cover letter outlining their qualifications and experience at Synnefa’s job site.
Deadline to Apply: 30th January 2025
