Brand Manager
Reporting to the Marketing Manager, the Brand Manager is responsible for supporting the development and execution of brand plans for select divisions including MSME, Corporate Banking, Treasury, KCB Bancassurance, Asset Management, Investment Bank and Group subsidiaries.
The Brand Manager is responsible for understanding market insights and customer needs to develop and execute effective brand strategies. This role involves creating cohesive and impactful marketing campaigns that align with the bank’s overall business objectives.
The Brand Manager will work closely with various business divisions to ensure brand consistency and alignment across all channels, enhancing the bank’s reputation and driving customer engagement.
Key Responsibilities
- Development and execution of marketing plans for the assigned products and/or business units.
- Working closely with the unit heads, product development teams and sales teams to achieve the business objectives whilst participate in projects driven by the respective business units supported.
- Develop briefs for campaigns and engagements in line with the business and brand objectives
- Working with partner agencies and suppliers to ensure timely execution of promotional projects and campaigns with the aim of achieving the business and brand objectives and implement an internal marketing plan.
- Regular performance tracking of marketing campaigns and activations against set KPIs e.g, sales numbers and value, monthly share of Voice (SOV) and compilation of reports on each activity that is circulated to the respective stakeholders
- Carry out competitor advertising and industry trends and prepare monthly reports with recommendations to the line manager
- Monitor assigned budgets and reconciling the same monthly with Finance whilst ensuring all projects are delivered within budget, and within policy, to meet the objectives across their Business Units
- Stakeholder management: ensure quality relationship management with all stakeholders i.e; business partners and branding service providers for own area
- Working with analytics to identify key consumer insights to strengthen the development and execution of brand campaigns while ensuring delivery against the overall bank strategy; Utilize research reports such as Brand Tracker, Usage and Attitude surveys and product specific surveys to inform and develop marketing plans.
- Act as the brand custodian in own area by monitoring the continuous implementation of the Brand Standards across all assets and consumer facing touchpoints.
The Person
For the above position, the successful applicant should have the following:
- Bachelor’s degree in any relevant field
- Professional Qualification will be an added advantage
- Master’s degree will be added advantage
- At least 4 years in Brands management
- At least 3 years in portfolio management.
- At least 2 years in project management
- At least 3 years communications & Presentation Skills
The above position is a demanding role for which the Bank will provide a competitive remuneration package to the successful candidate. If you believe you can clearly demonstrate your abilities to meet the criteria given above, please log in to our Recruitment portal and submit your application with a detailed CV.
To be considered your application must be received by Friday 31st January 2025
Qualified candidates with disability are encouraged to apply.
Only short-listed candidates will be contacted.
