You will delight target consumers, build a strong brand and generate strong brand building results.
A day in the life…
As the successful candidate, a typical day will focus on:
- Develops and updates consumer portrait, consumer engagement funnel for your brand.
- Activate Brand Essence.
- Manage 60/40+ basket, packaging, Nutrition Health and Wellness (NHW) dashboard, services related to your brand.
- Develop and update consumer portrait, understands in store environment, contributes to category strategy, provides recommendation to promotional strategy, proposes Stock Keeping Units (SKUs) for key channels and key customers.
- Ensures consumer centricity, applies Innovation levers, contributes and executes Innovation pipeline, maintains vibrancy via relevant renovation for his/her brands.
- Contribute to development of strong, functionally aligned brand and Integrated Commercial Plan (ICP).
- Responsible for execution of above the line and below the line activities in line with ICP.
- Tracks and monitors the brand performance, health and strategic alignment.
- Understands business impact of Marketing budgets and Trade spend.
- Contributes to the development of Big Ideas, communication strategies and creates attractive and rewarding brand experiences.
- Work in partnership with creative and communication agencies and ensures all brand communication contributes to enhancing the company image of trusted NHW leader.
- Ensure adherence to WHO Code, local codes, all company principles and policies.
What will make you successful
- University degree in Marketing.
- Minimum 5-years marketing experience handling brands.
- Awareness of brand plans development and experience in brand activities execution.
- Working knowledge of consumer & trade promotions; medical marketing (added advantage); working with agencies / third parties.
- Good reporting & communication skills.
- Financial acumen, with understanding of P&L statement, ability to undertake financial analysis e.g pricing architecture and Sales Price Computation.
- Strong organization and planning skills.
- Able to collaborate internally & externally.
- Project management experience
- Experience working with agencies.
At Nestlé, we want to help shape a better and healthier world, inspire people to live healthier lives and deliver impact at a scale and pace that makes a difference. We do this by fostering a diverse, friendly, supportive, and collaborative environment, that creates positive disruption, embraces innovation, and empowers people and teams to win. We aim to hire friendly, respectful, inspiring people who care about the people’s lives that we touch every single day. Be a force for good. Join Nestlé and visit us on www.nestle.com.
#nestlecareersesar
Nairobi, KE
Ready to take the next step?
