Are you passionate about marketing, strategic communication, and brand development? Do you have a knack for driving revenue through innovative marketing campaigns? If so, we have the perfect opportunity for you!
We are seeking a dynamic Marketing Officer who will play a crucial role in coordinating marketing campaigns and activities that contribute to revenue generation. The role is focused on aligning marketing strategies with the organization’s overall corporate marketing plan and policy. This is an excellent opportunity to contribute to a respected institute’s growth while enhancing your marketing career.
Position: Marketing Officer
Role Overview
The Marketing Officer will be responsible for planning, implementing, and evaluating marketing campaigns that support the organization’s revenue-generating units. This involves working closely with Unit Managers, Functional Heads, and media organizations to effectively position the brand in the market.
Main Responsibilities
- Formulate and Execute Marketing Plans: Collaborate with Unit Managers and other Functional Heads to design and execute strategic marketing plans.
- Develop and Dispatch Marketing Materials: Create and distribute marketing collateral such as brochures, flyers, posters, and cards to support various campaigns.
- Lead Generation and Conversion: Proactively generate live leads and follow up to convert them into profitable business opportunities.
- Implement Marketing Plans: Ensure full compliance with the Institute’s marketing plan at the user unit level.
- Advertising and Promotions: Oversee the creation and execution of advertisements and promotional materials to enhance brand awareness and product visibility.
- Evaluate Marketing Effectiveness: Assess the performance of marketing activities to gauge effectiveness and optimize future campaigns.
- Coordinate Internal Marketing Schedules: Organize internal marketing activities to prevent scheduling conflicts and ensure efficient resource utilization.
- Go-to-Market Campaigns: Lead the implementation of go-to-market strategies targeting specific segments for rapid return on investment (ROI).
- Reporting and Record-Keeping: Prepare comprehensive monthly marketing reports and maintain accurate records of all marketing activities.
- Budget Preparation and Management: Collaborate with Heads of Functions and Regional Managers to develop and manage marketing budgets.
- Media Relations and Brand Positioning: Establish and strengthen relationships with media organizations for effective brand messaging and positioning.
- Digital Marketing and Social Media Management: Conduct digital marketing campaigns on platforms like websites, Facebook, Twitter, LinkedIn, Instagram, and Google Ads. Monitor and report on social media performance to optimize online presence.
Key Performance Indicators
- Increased brand loyalty and equity.
- Enhanced brand visibility and recognition.
- Strict adherence to approved budgets.
- Compliance with Institute policies and procedures.
- Effective linkages that result in profitable business opportunities.
Competencies/Technical Skills Required
- Computer literacy and familiarity with Enterprise Resource Planning (ERP) systems.
- Excellent customer care and public relations skills.
- Strong report writing and business development abilities.
- Networking and strategic marketing skills.
Knowledge and Experience Required
- Bachelor’s degree in Marketing or a related field.
- At least three (3) years of relevant work experience in the service industry.
Why Join Us?
- Career Growth: Opportunity to work with industry leaders and enhance your marketing career.
- Dynamic Work Environment: Collaborate with diverse teams and contribute to strategic decision-making.
- Competitive Compensation: Attractive salary package and benefits.
How to Apply
If you are ready to take on this exciting challenge and contribute to the growth of a respected institution, we would love to hear from you!
Don’t miss this opportunity to join a dynamic team that values innovation, strategic thinking, and excellence in marketing. Apply today and be a part of our success story!
