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Marketing Officer
The jobholder is responsible for coordinating the Institute’s marketing campaigns and activities related to revenue-generating units as guided by the corporate marketing strategy, plans, and policy.
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Main Responsibilities
- Formulate and execute marketing plans in liaison with Unit Managers and other Functional Heads.
- Develop, process, and dispatch marketing materials such as brochures, flyers, posters, and cards.
- Generate live leads and follow up to convert them into business.
- Implement the Institute’s marketing plan at the user unit to ensure total compliance.
- Oversee the creation of advertisements and marketing materials to promote KIM products.
- Participate in evaluating marketing activities to measure effectiveness.
- Coordinate internal marketing activity schedules to avoid overlap and ensure proper planning.
- Lead implementation of go-to-market campaigns to reach the target market and ensure quicker return on investment (ROI).
- Prepare monthly marketing reports and maintain records of all activities.
- Prepare marketing budgets in consultation with Heads of Functions and Regional Managers.
- Develop and implement plans to strengthen relationships with media organizations for effective messaging and brand positioning.
- Undertake digital marketing activities on platforms such as websites, Facebook, Twitter, LinkedIn, Instagram, and Google Ads, and provide social media performance monitoring reports.
Key Performance Indicators
- Increase brand loyalty and equity.
- Enhance brand visibility.
- Ensure compliance with approved budgets.
- Adherence to Institute policies and procedures.
- Establish linkages that lead to business opportunities.
Competencies/Technical Skills
- Computer literacy
- Enterprise Resource Planning (ERP)
- Customer care skills
- Public relations
- Report writing
- Networking skills
- Business development skills
- Marketing skills
Knowledge and Experience Required
- Bachelor’s degree in Marketing or a related field.
- Three (3) years of relevant work experience in the service industry.
Application Process
Interested candidates are advised to apply using the link below:
