Are you a dynamic and motivated sales professional looking to make a significant impact in the financial services industry? Do you have a passion for driving growth, acquiring new business, and building lasting customer relationships? If so, Co-operative Bank invites you to join our team as a Direct Sales Representative.
We are looking for enthusiastic individuals who are eager to contribute to the Sacco’s growth by acquiring new members, nurturing existing relationships, and promoting our diverse range of financial products and services. This is an exciting opportunity to be part of a team that is dedicated to enhancing financial inclusion and empowering communities through innovative banking solutions.
Position: Direct Sales Representative
Department: Business Development
Reports To: Business Development Officer
About the Role
As a Direct Sales Representative, you will play a crucial role in driving the Sacco’s growth by acquiring new members, retaining existing ones, and promoting our products and services. Your primary responsibility will be to generate leads, enroll new members, and effectively communicate the benefits of our financial solutions. This role requires a proactive approach to sales, excellent communication skills, and the ability to build and maintain strong customer relationships.
Key Responsibilities:
- Present, Promote, and Sell Products
- Effectively communicate the value and benefits of the Sacco’s products to both existing and prospective members.
- Utilize persuasive communication techniques to convert leads into active members.
- Maintain a deep understanding of the product offerings to answer inquiries and provide accurate information to potential members.
- Lead Generation, Member Enrollment, and Onboarding
- Identify and pursue new business opportunities through various lead generation strategies.
- Facilitate the onboarding process for new members by assisting them with the necessary documentation and ensuring a seamless experience.
- Collaborate with the Business Development team to develop and implement strategic sales plans.
- Promote Sacco Products and Services
- Actively promote the full suite of Sacco products, including savings accounts, loans, investment opportunities, and other financial solutions.
- Develop a strong understanding of member needs and tailor product recommendations accordingly.
- Foster trust and credibility with members by delivering consistent and high-quality customer service.
- Sales Presentations and Product Demonstrations
- Conduct engaging sales presentations and product demonstrations to showcase the unique features and benefits of Sacco offerings.
- Utilize visual aids, presentations, and other marketing materials to enhance the effectiveness of product demonstrations.
- Adapt presentation styles to cater to different audience types, ensuring a personalized approach.
- Cross-Selling and Upselling Opportunities
- Identify opportunities to cross-sell or upsell additional products and services to existing members based on their financial needs.
- Collaborate with team members to develop targeted marketing campaigns aimed at increasing product penetration among current members.
- Monitor customer feedback and market trends to identify new cross-selling and upselling opportunities.
- Achieving Sales Targets and Outcomes
- Deliver the agreed sales targets and outcomes within the set timelines.
- Regularly track and report sales performance, adjusting strategies as needed to meet or exceed targets.
- Demonstrate a results-oriented approach to achieving personal and team sales goals.
- Coordinate Sales Efforts and Activations
- Coordinate sales activities with other team members to ensure a cohesive and effective approach.
- Participate in promotional events, activations, and community engagement activities to increase brand visibility and attract potential members.
- Work collaboratively with the Business Development team to ensure alignment of sales strategies with overall business objectives.
- Other Duties as Assigned
- Take on additional tasks as required to support the overall success of the Business Development department.
- Remain adaptable and flexible to changing business needs and priorities.
What We Are Looking For
To excel in this role, you should possess the following qualifications, skills, and attributes:
- Educational Background: Minimum of KCSE/Certificate in any field.
- Experience: Proven work experience of at least 2 years as a sales representative, preferably in a Sacco, Bank, or Microfinance environment.
- Sales Expertise: Highly motivated and target-driven with a proven track record in sales.
- Communication Skills: Excellent selling, communication, and negotiation skills.
- Organizational Skills: Strong prioritizing, time management, and organizational skills.
- Presentation Skills: Ability to create and deliver presentations tailored to the audience’s needs.
- Relationship Management: Strong relationship management skills and openness to feedback.
- Team Collaboration: Ability to coordinate sales efforts with team members and work cohesively within a team environment.
- Adaptability: Willingness to take on additional duties as needed and adapt to changing business requirements.
Why Join Co-operative Bank?
At Co-operative Bank, we are committed to nurturing talent, fostering growth, and creating an environment that empowers our employees to thrive. As a Direct Sales Representative, you will have the opportunity to:
- Contribute to financial inclusion by promoting innovative banking solutions.
- Build meaningful relationships with members and make a positive impact on their financial well-being.
- Work in a dynamic and supportive environment that encourages professional development.
- Be part of a team that values collaboration, integrity, and customer-centricity.
- Enjoy competitive compensation and incentives for achieving sales targets.
How to Apply
If you are passionate about sales, driven to achieve targets, and ready to be a part of a dynamic team, we would love to hear from you!
Interested and qualified applicants are requested to click on the link below and fill out the online application form by 3rd March 2025.
Any applications received after the closing date shall not be accepted.
Only shortlisted candidates will be contacted.
If you do not hear from us by 31st March 2025, please consider your application as unsuccessful.
Join Us and Make a Difference!
At Co-operative Bank, we believe in empowering individuals to achieve their financial goals and dreams. As a Direct Sales Representative, you will play a key role in helping our members navigate their financial journey. If you are excited about this opportunity and ready to take the next step in your career, apply today!
We look forward to welcoming you to our team and working together to build a brighter financial future for our members and communities.
