Kenya
Job Description
At Safaricom, we’re passionate about transforming lives. As a dynamic community, it’s our human spirit, together with technology, that empowers us to achieve this. We challenge and innovate and aim to be a digital-first, insights-led organisation that enables platforms and ecosystem partnerships. Delighting our customers and earning their loyalty drive us, and we experiment, learn fast and get it done, together. With us, you can truly be yourself and belong, share inspiration, embrace new opportunities, thrive and make a real difference.
What we’re looking for
In keeping with our current business needs, we are looking for a person who meets the criteria indicated below;
Reporting to the Cluster Lead – Front Line Marketing, the role holder will lead the development and execution of tailored customer strategies and propositions, aligned to consumer, shopper and customer opportunities. This entails being the interface between Commercial Units, Segment and Brand marketing and creation of alignment with the Channels Organization/Frontline to attain brilliant execution
Responsibilities
Job Responsibilities.
Marketing
- Insights: Customer and Shopper insights that drive strategic planning and touch point execution including “nuances” in the market
- Strategy and Planning: Clear, simple category, customer and channel strategies that are National and Regional with focus into few channel segments and customers
- Activity Development: Develop initiatives that derive from those strategies led through excellent execution that deliver growth and value and competitive advantage
- Partnerships: Seek opportunities in the assigned portfolio to engage consumers on the brand to grow market share
- Stakeholder Alignment: Link Mission imperatives with business strategies, tactical direction, and operational oversight
- Go to Market: Work in close coordination with Segment Marketing, Product Owners and Channels Organization to develop a strong relevant portfolio strategy
- Execution: Lead execution and amplification of marketing plan for assigned portfolio
- Go to Market: Work in close coordination with segment and brand marketing to develop a strong relevant portfolio strategy for Safaricom
- Picture of Success: Deliver the market’s Integrated Activity Planning (IAP) process thereby ensuring that assigned Channels have high quality customer programs, materials & assets to deliver value to Safaricom
- M&E: Provide leadership to ensure that marketing activities are fully integrated and deliver brand and business objectives while ensuring the proper tools, systems, calendar, resources and metrics for maximum effectiveness
- Budgeting: Manage the Marketing budget for respective Channel
Partnerships and Stakeholder management
- Work with internal teams and external creative / media agencies to develop marketing strategies and plans that increase awareness, penetration and / or purchase frequency
- Partner with Sales and Customers to execute best-in-class strategies and win the sale in an omni-channel environment; understands how to maximize the business in respective Channel and collaborates to deliver results
Project Management
- Manage projects on time and on budget as well as exhibits decision-making abilities around investment alternatives that mitigate risk and maximize return
Qualifications
Qualifications;
- Degree in a Business-related field
- 6 years management experience in Sales & Marketing
- Experience leveraging data and trends to generate insights and transforming them into marketing innovation
- Deep understanding of total commercial spend, experience managing large marketing budget and media investment decisions
- Experience leading marketing communication & execution projects
Desirable
- Post graduate certification in Sales & Marketing will be an added advantage
- Shopper/Customer Marketing
- Experience in Sales Distribution will be of an added advantage
- Ability to influence and lead within and without function
- Demonstrate critical thinking by analyzing data and synthesizing learning into insights and action to drive innovation in media mix decisions and strong business results.
- Action-oriented with the ability to think and react quickly to changing circumstances
- Strong sense of urgency, even when managing initiatives with long lead times, adaptability, and flexibility to meet changing priorities and adjust to different management styles
How to apply
If you feel that you are up to the challenge and possess the necessary qualification and experience, kindly proceed to update your candidate profile on the recruitment portal and then Click on the apply button. Remember to attach your resume.
About Us
We are the leading telecommunication company in East Africa. Our purpose is to transform lives by connecting people to people, people to opportunities and people to information.
We keep over 42 million customers connected and play a critical role in the society, supporting over one million jobs both directly and indirectly while our total economic value was estimated at KES 362 Billion ($ 3.2 billion) for the 12 months through March 2021.
We are listed on the Nairobi Securities Exchange (NSE) and with annual revenues of close to KES 298 Billion ($2.5 billion) as at March 2022.
We were founded in 1997 as a fully owned subsidiary of Telkom Kenya before a 40 percent acquisition by Vodafone Group PLC in May 2000, and a public offering of 25 percent shares through the NSE in 2008. Under the management of Vodafone Group PLC, we welcomed Michael Joseph, as our first CEO, a few months later in July of 2000. He led the company’s growth to accommodate 16.71 million subscribers from the previous 20,000, largely owing to innovative products like M-PESA in 2007.
