Poa! Internet is the fastest-growing and highly innovative ISP in Kenya. Established in 2014, Poa! was founded with a mission to provide internet access to every home in Africa. We are committed to digital inclusion by providing affordable and high-quality internet services to low-income communities, driving social and economic growth through connectivity.
As part of our aggressive expansion strategy, we are seeking talented and driven professionals to join our team as Agency Sales Manager within our Commercial Department. This role is exclusively open to internal applicants who are eager to step up and contribute to our growth trajectory.
At Poa!, we are a values-driven company that thrives on teamwork, innovation, and customer focus. Our core values, encapsulated in the acronym We CONNECT, guide our everyday operations:
- Create a better world for the people we serve.
- Open our eyes to problems and opportunities.
- Never stop learning, never stop moving forward.
- Name it, own it, solve it.
- Engage with the bigger picture, even in details.
- Care about each other.
- Tujienjoy kazini.
If you are a dynamic and results-oriented individual looking for an opportunity to lead and impact the future of Poa! Internet, we encourage you to apply.
Job Description: Agency Sales Manager
Mission Statement for the Role
The Agency Sales Manager is responsible for overseeing designated territories in Poa! Internet’s Agency Business Model. The role involves managing a team of 7-12 Trade Development Representatives (TDRs) to exceed business targets, focusing on customer acquisition, team productivity improvement, and optimizing commission-based agent onboarding for greater efficiency.
Overall Responsibility
The primary role of the Agency Sales Manager is to develop and implement effective strategies for recruiting, onboarding, and managing productive sales agents. The goal is to drive market penetration and ensure consistent sales growth while maintaining operational efficiency within the assigned territory.
Key Responsibilities
1. Sales Performance & Market Penetration
- Achieve and exceed progressive monthly sales targets within the designated territory, reaching 1,000 sales by the twelfth month.
- Expand geographical coverage within the assigned region to ensure continuous growth.
- Develop sales strategies to penetrate untapped markets and maximize sales potential.
- Optimize resource allocation and marketing efforts to enhance revenue while minimizing the cost of acquisition.
2. Recruitment & Team Management
- Drive recruitment activities within the territory to build a strong team of TDRs and commission-only sales agents.
- Ensure recruitment aligns with the approved manpower budget and Poa!’s recruitment guidelines.
- Monitor recruitment metrics and analyze conversion rates to ensure recruitment efforts result in high-quality sales personnel.
3. Training & Performance Development
- Conduct regular training programs to equip TDRs and agents with the necessary skills for success.
- Monitor sales funnels and key conversion rates using Poa!’s Customer Relationship Management (CRM) system.
- Identify skill gaps and create targeted training plans to enhance team performance.
- Develop and implement performance improvement plans (PIPs) for low-performing team members while recognizing and rewarding high performers.
4. Supervision & Field Operations
- Provide leadership by planning daily routes, conducting weekly sales meetings, and tracking performance.
- Develop corrective action plans to ensure all sales targets are met.
- Guide TDRs on field operations, ensuring they are equipped to manage agent networks effectively.
- Establish an effective support system for commission-only agents to maintain motivation and high productivity.
5. Data-Driven Decision Making
- Monitor sales funnels and track performance through real-time CRM reporting.
- Develop and analyze weekly and monthly reports to assess team performance.
- Collaborate with the marketing department to create monthly marketing calendars, allocate budgets, and assess marketing return on investment (ROI).
6. High-Quality Agent Onboarding
- Conduct thorough assessments of newly recruited sales agents.
- Execute weekly training sessions for both new and existing commission-only agents.
- Achieve a minimum agent productivity score of 5 per month.
- Implement retention strategies to ensure a strong and stable salesforce.
7. Fostering a Positive Work Culture
- Create an inclusive and respectful work environment that encourages teamwork and diversity.
- Promote cross-cultural collaboration and ensure high levels of customer satisfaction.
- Foster an open and engaging culture where employees feel valued and motivated.
Financial Responsibility
- Meet and exceed monthly, quarterly, and annual revenue targets within the assigned territory.
- Manage the marketing budget effectively to ensure efficient allocation of resources for maximum return on investment.
- Monitor operational costs and implement strategies to optimize efficiency and reduce expenses.
People Management
- Directly oversee a team of 7-12 TDRs and indirectly manage up to 350 active commission-based sales agents.
- Provide coaching, mentorship, and motivation to ensure high-performance levels within the team.
- Conduct performance appraisals and implement growth strategies for team members.
Key Competencies & Skills Required
High-Level Competencies (H)
- Ability to manage high-pressure operations and drive performance from a large team.
- Proven expertise in developing high-performing teams and implementing management routines.
- Extensive experience in managing commission-only sales teams with a focus on growth and retention.
- Strong background in customer relationship management, data analysis, and sales performance tracking.
Mid-Level Competencies (M)
- Strong interpersonal skills to influence and lead cross-functional teams.
- Excellent communication skills, both written and verbal.
- Tactical and strategic mindset with a relentless drive for success.
Mandatory Hiring Criteria
- Experience handling territorial or regional-level responsibilities with a mix of direct employees and commission-only agents.
- Minimum of 4 years in sales & people management.
- Proven experience in target setting, performance monitoring, and evaluation of TDRs.
- Familiarity with data analysis, CRM tools, and sales reporting systems.
- Demonstrated experience working in values-driven organizations similar to Poa! to ensure cultural fit.
Why Join Poa! Internet?
- Impact: Work for a company that is transforming lives by making internet affordable for low-income communities.
- Growth: Be part of a rapidly expanding business with strong career growth opportunities.
- Culture: Join a values-driven, highly motivated team that is committed to excellence and innovation.
- Leadership: Play a critical role in driving Poa!’s success and shaping the future of connectivity in Africa.
Internal applicants who meet the criteria and are passionate about making a difference are encouraged to apply.
