Kenya
Job Description
WHO We Are Looking For
We seek bold, visionary marketers who embody the Spirit of Safaricom—driven, collaborative, and courageous. If you have 8+ years of experience, especially in B2BC marketing, and thrive in environments where disruption is encouraged, you are the change-maker we want. You will be part of a renegade team, challenging the status quo and driving innovation that shapes not only our business but also the industry landscape. If you are eager to contribute to a future where technology leads transformation, this is your calling.
WHAT We Are Looking For
We seek candidates with strong capabilities across the following dimensions:
- Insight & Foresight Generation and Application: Ability to analyze market data, derive actionable insights, and apply them strategically to optimize marketing initiatives.
- Brave, Purpose-Led & Future-First Brand Building: Crafting narratives that resonate with our purpose and align with the digital-first vision of Safaricom Business.
- Disruptive Integrated GTM Execution: Leading innovative go-to-market strategies that drive impact across digital and traditional platforms.
- Strategic Amplification: Building productive partnerships with like-minded brands, engaging with in-culture platforms, and leveraging influencer marketing.
- Marketing Effectiveness: Ensuring optimal investment in campaigns, with robust measurement and evaluation frameworks to track impact and ROI.
Responsibilities
HOW We Will Gauge Impact and Success
Key Responsibilities include:
- Strategy Development: Develop and implement segment-specific strategies that align with Safaricom Business goals, focusing on Micro, Small, Medium, Large Enterprises, and the Public Sector.
- Campaign Execution: Drive multi-channel marketing campaigns that support lead generation and engagement, including content creation for blogs, whitepapers, and case studies.
- Account-Based Marketing (ABM): Design and execute ABM strategies for high-value enterprise accounts, ensuring close alignment with sales objectives.
- Performance Tracking: Monitor and analyze campaign performance, leveraging KPIs such as lead generation, conversion rates, and ROI to optimize outcomes.
- Partnerships and Collaboration: Work cross-functionally with sales, product, PR, and external partners to ensure cohesive execution and amplified impact.
- Content Creation: Position Safaricom Business as a leader in digital transformation through compelling thought leadership and testimonials.
- Budget Management: Create and manage annual plans and budgets aligned with business objectives, ensuring optimal resource allocation.
Success will be measured by your ability to drive meaningful results, optimize campaigns, build impactful partnerships, and contribute to the overall growth of Safaricom Business.
Qualifications
Qualifications and Skills
Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.
Experience:
- 5+ years of experience in B2B marketing, preferably in the tech or telecom industry.
- Proven track record of executing successful marketing campaigns and driving measurable results.
- Experience with Account-Based Marketing (ABM).
- Knowledge of the Kenyan enterprise market and its unique challenges
Skills:
- Strong understanding of digital marketing tools (Google Analytics, CRM platforms, email marketing software)
- Excellent communication, storytelling, and presentation skills
- Ability to work in a fast-paced, dynamic environment
- Creative thinker with strong problem-solving skills
How to Apply. If you feel that you are up to the challenge and possess the necessary qualification and experience, kindly proceed to update your candidate profile on the recruitment portal and then Click on the apply button. Remember to attach your resume
About Us
We are the leading telecommunication company in East Africa. Our purpose is to transform lives by connecting people to people, people to opportunities and people to information. We keep over 42 million customers connected and play a critical role in the society, supporting over one million jobs both directly and indirectly while our total economic value was estimated at KES 362 Billion ($ 3.2 billion) for the 12 months through March 2021.
We are listed on the Nairobi Securities Exchange (NSE) and with annual revenues of close to KES 298 Billion ($2.5 billion) as at March 2022. We were founded in 1997 as a fully owned subsidiary of Telkom Kenya before a 40 percent acquisition by Vodafone Group PLC in May 2000, and a public offering of 25 percent shares through the NSE in 2008.
Under the management of Vodafone Group PLC, we welcomed Michael Joseph, as our first CEO, a few months later in July of 2000. He led the company’s growth to accommodate 16.71 million subscribers from the previous 20,000, largely owing to innovative products like M-PESA in 2007.
