Highlands Drinks Limited is a vibrant and fast-growing beverage company in Kenya, passionately committed to quenching the thirst of our consumers and empowering our team every day. As we strive to become Kenya’s number one beverage brand, we stay true to our purpose and mission:
Purpose:
To fuel and hydrate Kenyans to succeed in life.
Mission:
To refresh our consumers with great-tasting, high-quality, and affordable beverages—wherever and whenever they want them.
At Highlands, we are One, On, and Strong.
Job Opportunity: Regional Sales Coordinator – Coast
Location: Coast Region
Employment Type: Full Time
Job Type: On-Site
Department: Sales
Application Deadline: 21st April 2025
Date Posted: 1 day ago
Purpose of the Role
As the Regional Sales Coordinator – Coast, your primary responsibility will be to lead the sales and distribution operations in the region. You will drive sales growth, implement effective sales strategies, expand market share, and strengthen relationships with key customers and distributors.
This role is pivotal in achieving Highlands’ business goals in the Coast region and in ensuring optimal market penetration for our product portfolio.
Key Responsibilities
1. Sales Strategy and Execution
- Develop and implement sales strategies that align with Highlands’ national objectives.
- Set ambitious yet achievable regional sales targets.
- Monitor and assess regional sales performance, customer feedback, and competitor trends to identify and exploit growth opportunities.
2. Team Leadership and Development
- Lead a high-performing team of Sales Execution Leads.
- Mentor, coach, and evaluate sales staff to maximize team productivity and cohesion.
- Instill a results-oriented culture of accountability and continuous improvement.
3. Customer and Distributor Management
- Establish and sustain strong relationships with key customers and regional distributors.
- Handle negotiations, resolve customer concerns, and open new direct accounts.
- Collaborate with distributors to design and optimize Route-to-Market strategies, focusing on pricing and delivery efficiency.
4. Market Development and Expansion
- Identify untapped business opportunities and execute go-to-market strategies.
- Partner with marketing teams to roll out impactful promotions and campaigns in the region.
- Ensure high visibility and availability of products across all retail and distribution channels.
5. Operational Excellence
- Allocate resources efficiently across territories, budgets, and promotional materials.
- Oversee merchandising standards and regional promotional activities.
- Maintain compliance with corporate policies, ethical practices, and regulatory requirements.
6. Reporting and Analysis
- Prepare regular sales reports and business insights on regional performance, trends, and competitive dynamics.
- Utilize data-driven decision-making to continuously refine sales strategies and tactics.
Key Performance Indicators (KPIs)
- Deliver timely and accurate insights to support strategic and operational decisions.
- Translate analytics into actionable strategies embraced by key stakeholders.
- Maintain predictive models for budgeting, forecasting, and operational planning.
- Lead regional business rhythm cycles including monthly and quarterly performance reviews.
- Drive innovation through reporting automation and identification of potential performance risks.
- Develop and mentor a results-driven analytics and sales team to ensure sustainable long-term growth.
Education and Experience Requirements
- Bachelor’s Degree in Business Administration, Marketing, or a related discipline.
- At least 3 years’ experience in sales management, ideally within the FMCG sector.
- Demonstrated success in achieving or exceeding sales targets and driving revenue growth.
- Proven team leadership and coaching abilities.
- Analytical mindset with strong problem-solving capabilities.
- Excellent communication, interpersonal, and negotiation skills.
- Proficiency in CRM and sales tracking software.
- Willingness and ability to travel within the region.
Key Skills and Competencies
Technical & Professional Skills
- Strategic Sales Planning
- Route-to-Market Optimization
- Team Development and Performance Management
- CRM and Data Analytics Tools Proficiency
- Financial and Operational Acumen
Soft Skills
- Effective Communication and Listening
- Resilience and Adaptability
- Strong Negotiation and Relationship Management
- Time and Territory Management
- Customer-Centric Thinking
Core Competencies
- Continuous Improvement (IMPROVE): Constantly seeks better methods and results.
- Teamwork: Collaborates effectively across departments to achieve shared goals.
- Agility: Responds quickly to changes in market or organizational direction.
- Leadership: Guides and supports others toward achieving excellence.
- Integrity: Maintains ethical behavior and accountability in all actions.
How to Apply
Interested candidates who meet the above criteria are invited to apply by the deadline indicated.
