HACO Industries is a leading player in the fast-moving consumer goods (FMCG) sector, recognized across East Africa and the COMESA markets for quality and innovation. Proudly Kenyan, we are known for brands such as MIADI, AMARA, SO-SOFT, SPARKLE, ACE, HACO pegs and rulers, and we are also the only licensed distributor of Palmer’s products in Kenya. Our deep understanding of African consumer needs drives our mission to manufacture and deliver value-driven, accessible, and top-quality personal and home care products.
As we continue to expand and enhance our operations, we are looking for passionate, self-driven, and experienced professionals to join our dynamic team. We currently have an exciting opening in our Sales Department:
Job Opportunity: Regional Sales Manager – Western/Nyanza
Location: Eldoret, Kenya
Reports to: National Sales Manager
Application Deadline: 23rd April 2024
We are seeking a goal-oriented and results-driven Regional Sales Manager to oversee and grow our presence in the Western region of Kenya. This role is a key leadership position responsible for the productivity and performance of the regional sales team. The successful candidate will be expected to develop and execute strategies that drive sales growth while maintaining strong customer relationships.
Key Duties and Responsibilities
- Develop and implement robust sales strategies tailored to the Western region’s market dynamics to achieve or exceed regional sales targets.
- Supervise and provide leadership to the regional sales team, ensuring continuous improvement in team productivity and performance.
- Build and maintain strong, long-term relationships with clients, including distributors and wholesalers, to foster loyalty and repeat business.
- Monitor and evaluate market trends, customer needs, and competitor activities to identify and seize new business opportunities.
- Generate and deliver detailed sales reports, forecasts, and performance analyses to the National Sales Manager and senior leadership.
- Collaborate with the marketing team to craft and execute effective regional promotional strategies and marketing campaigns.
- Guide the team in resolving client concerns promptly and effectively to uphold brand reputation and customer satisfaction.
- Drive territory coverage plans and route optimization for sales representatives to maximize efficiency.
Candidate Profile
- Proven track record with over five (5) years in a managerial role as a Regional Sales Manager or similar capacity within the FMCG industry.
- Strong general trade experience, with a solid understanding of regional dynamics and customer behavior in the Western Kenya market.
- Demonstrated ability to lead and inspire sales teams towards meeting and exceeding set targets.
- Excellent communication, negotiation, and interpersonal skills with a persuasive sales approach.
- Competent in analyzing sales data, identifying trends, and drawing actionable insights to drive sales growth.
- Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint).
- Willingness to travel extensively within the region.
- A strategic thinker with an entrepreneurial mindset and a commitment to achieving tangible business results.
- Holder of a Bachelor’s degree in Business Administration, Marketing, or any other relevant field.
Why Join HACO Industries?
- Dynamic Work Environment: Work with a passionate team in a performance-driven culture that values innovation, accountability, and continuous improvement.
- Market Leader: Be part of a recognized brand with a strong footprint across East Africa and beyond.
- Career Growth: We offer opportunities for advancement and support professional development for committed team players.
- Impactful Work: Contribute directly to the growth of iconic African brands that improve the daily lives of millions of consumers.
How to Apply
Interested and qualified candidates are invited to take the following steps:
- Fill in the pre-screening form available at: https://forms.office.com/r/MfU1xUP7rn
- Submit the following documents via email to: [email protected]
- A detailed application letter
- Curriculum Vitae (CV)
- Copies of academic and professional certificates
- Testimonials
- Contact details
- Expected remuneration
Applications should be submitted no later than 23rd April 2024. Only shortlisted candidates will be contacted.
