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Company Overview
Coca-Cola Beverages Africa is the largest African Coca-Cola bottler, accounting for 40% of all Coca-Cola volumes on the continent. CCBA is a market leader in the NARTD non-alcoholic ready to drink market in Africa. CCBA has an extensive footprint in Africa, employing approximately 14 000 employees in Africa, with over 2000 employees in Kenya.
Key Purpose Statement
The primary role of the Account Developer is to implement business strategy within allocated customer base to achieve business objectives of increased profitability , excellent customer service and excellent trade execution
To identify and implement new business opportunities so that the customer base and profits can continuously grow
Key Duties & Responsibilities
- New business opportunities are determined by visiting potential dealers and evaluating their suitability according to established criteria.
- Potential dealers are assessed throughout the trial period to determine whether or not they will be as profitable as planned.
- Business opportunities are developed within budgeted parameters and implemented as per regulations and customer agreement.
To optimise customer service so that superior customer relations and long lasting partnerships.
- Relevant Customer Service target are to be achieved at all times.
- Customer master file is continuously updated to ensure that accurate customer records are maintained.
- Customers are continually updated in respect of new products, merchandise standards, promotions and any other issues regarding business development.
- Problems and queries are handled in a professional, timely, tactful and friendly manner
To formulate account plans so that future business opportunities can be planned and implemented effectively
- Account plans are formulated annually and updated according to agreed standards taking into account sales volumes, placing of equipment, projected growths, market trends, competition and seasonal fluctuations.
- The outlets’ business model is well understood and opportunities for synergy with appropriate products’ brand propositions are identified and optimised.
- Account plans are clearly communicated to the channel management team and agreed upon recommendations are implemented.
- Professional presentations of the annual account plan are given to customers to ensure their understanding of the plan.
- The terms and conditions suggested in the account plan are negotiated to reach agreement
- Product lines are evaluated in order to eliminate slow moving lines and promote profitable lines.
