Commercial Lead
HFC Limited, the banking and property finance subsidiary of HF Group, has an exciting opportunity in our Innovation Department. We are seeking a talented, dynamic, self-driven, and results-oriented individual who is committed to performance, excellence, and participating in our growth strategy.
The role holder will be responsible for developing and executing commercial strategies to maximize the value of digital products and services. The role holder will be responsible for identifying new business opportunities, building strategic partnerships, and driving go-to-market plans to ensure successful product adoption and revenue growth. Working closely with the Product Owner and cross-functional teams, the Commercial Lead will play a pivotal role in positioning innovative solutions to meet customer needs and market demands.
Deadline: 2025-04-21
Category: Innovation
Subsidiary: HFC
Principle Accountabilities
- Develop and implement commercial strategies that align with the innovation and product roadmap.
- Conduct market research and competitor analysis to identify emerging trends and business opportunities.
- Collaborate with the Product Owner to define value propositions and pricing models for innovative products and services.
- Develop business cases to support new product development and commercialization initiatives.
- Lead go-to-market planning, including launch strategies, marketing campaigns, and sales enablement.
- Work closely with marketing and sales teams to develop product positioning and messaging.
- Create sales presentations, product briefs, and promotional materials to support commercialization efforts.
- Train sales teams on new product features and benefits to enhance customer engagement.
- Build and maintain relationships with key stakeholders, including customers, partners, and internal teams.
- Identify and engage potential partners to expand market reach and distribution channels.
- Gather and analyze customer feedback to inform product improvements and future innovations.
- Track key performance indicators (KPIs) related to commercial success, such as sales revenue, market share, and customer satisfaction.
- Prepare regular reports and presentations on commercial performance and strategic initiatives.
- Continuously assess the effectiveness of commercial strategies and recommend improvements as needed.
Key Competencies and Skills
- Strong understanding of go-to-market strategies, product commercialization and agile delivery.
- Excellent analytical and strategic thinking skills.
- Strong communication and presentation abilities.
- Demonstrated ability to build and maintain relationships with stakeholders and partners.
Minimum Qualifications, Knowledge and Experience
Experiences, Academic & Professional Qualifications
- Bachelor’s degree in Business, Marketing, Commerce, or a related field.
- 5+ years of experience in digital & conventional commercialization in financial services.
- Proven experience in a commercial or business development role, preferably within an innovation or product development environment.
