Role Purpose
The role holder will be responsible for supervising and coordinating all aspects of the Retail Agency sales workstream. The role holder will develop and execute strategies to enhance agency sales productivity, increase headcount, oversee recruitment and training, and cultivate a high-performance sales culture. This role will play a critical part in driving agency sales growth, ensuring market penetration, and expanding Jubilee Life Insurance Limited’s market share in Kenya.
Main Responsibilities
Strategy
▪ Implement strategies to achieve the set retail agency new business sales budget in number of Policies, Annualized premium and persistency.
▪ Establish and execute plans to improve business retention and persistency ratios within the Retail Agency Sales Channel.
▪ Design recruitment strategies to build a strong agency network by sourcing and onboarding high-performing Heads of Agencies and Sales Managers.
▪ Develop and monitor performance management frameworks to set, evaluate, and enhance the Key Performance Indicators (KPIs) for the agency sales force.
▪ Identify and cultivate key partnerships with corporate entities, check-off institutions, and other potential markets to facilitate sales opportunities.
▪ Work closely with the marketing team to design and execute innovative campaigns to drive market penetration and strengthen brand positioning.
