Reporting to the Head of Marketing, Business Functions, this position is responsible for leading and guiding brand teams to ensure flawless execution of all Personal & Premium Banking, Mortgage, Loyalty & Partnerships, Physical Channels and Digital Financial Services initiatives. This includes co-creating annual strategies with assigned Business teams and ensuring robust execution to drive business growth while meeting consumer needs and positioning the KCB brand appropriately. The role is also proposed to provide marketing expertise on existing and new products for Group Subsidiaries to deliver on the Bank’s growth strategy and overall organizational strategy. This is a senior role, and the incumbent must be able to build relationships with business leaders and proactively understand the business they support, foster meaningful business conversations and bring new ideas to drive business growth.
Key Responsibilities
- Oversee and lead the execution of Business functions strategies across the allocated functions whilst ensuring alignment with the KCB Group brand strategy, KCB Group marketing policies and procedures, leveraging market insights and trends to drive business growth.
- Support and work with the Head of Marketing, Business Functions in development of annual business marketing plans and lead the execution of the same in collaboration with cross functional teams.
- Work with product owners and assigned business teams to develop appropriate and responsive systems and tools to market bank products and services within the Business Functions.
- Closely collaborate with Business Functions in developing appropriate marketing strategies, approaches and initiatives for their products and in line with the overall corporate brand purpose and values whilst supporting regional businesses.
- Ensure appropriate application of brand usage guidelines, group marketing policies in the marketing of Banks products and services as developed by the Business functions; work with marketing managers across Subsidiaries to ensure consistency in the marketing of products and services across the Group whilst attending to local uniqueness.
- As part of the marketing team center of excellence, provide expert support to Group Subsidiaries in developing effective marketing strategies for relevant Business Functions within the Subsidiaries.
- Ensure effective integration of market insights, data driven insights & metrics and market intelligence within the marketing of Bank products and services across the Group, aligning marketing initiatives to current and emerging business and consumer needs whilst optimizing strategies for maximum Return on Investment
- Develop appropriate metrics and dashboards to measure the impact of marketing activities to the bottom line.
- Cultivate and maintain strong relationships with key stakeholders e.g. agencies supporting own area and challenge the agency to ensure best possible output on the brand/s by ensuring the attainment of innovative media plans and creative material, which exhibit clear understanding of brand values, consumer motivation and competitive context.
- Effective management of the marketing budget allocated to own area.
- Provide guidance, mentorship, and direction to the marketing team, fostering a collaborative and high-performance culture focused on achieving results.
The Person
For the above position, the successful applicant should have the following:
- Bachelor’s degree in Bachelor of Commerce – Marketing, Business Management or any other related field
- Professional Qualifications is in CIM is desired.
- Master’s degree in Business Administration is desired
Essential experience for the role:
- 8 years’ experience in Marketing/Brand Management
- 6 years’ experience in Marketing campaigns
- 6 years’ experience in Leading Teams.
- 6 years’ experience in Stakeholder engagement & Relationship management
- 5 years’ experience in Product development
- 4 years’ experience in Digital marketing
- 4 years’ experience in Market research and analytics
- 4 years’ experience in Marketing agency management
- 4 years’ experience in Communications
- 4 years’ experience in Budget management
The above position is a demanding role for which the Bank will provide a competitive remuneration package to the successful candidate. If you believe you can clearly demonstrate your abilities to meet the criteria given above, please log in to our Recruitment portal and submit your application with a detailed CV.
To be considered your application must be received by Friday 18th April 2025
Qualified candidates with disability are encouraged to apply.
Only short-listed candidates will be contacted.
