The Senior Brand Manager –Sponsorships will be responsible for the strategic development, execution, and management of KCB’s sponsorships and brand partnership initiatives. The role will focus on leveraging brand assets and orchestrating high-impact marketing activations that align with the bank’s business objectives. Key outcomes include enhancing brand awareness, strengthening brand equity and affinity, and driving brand consideration across priority audiences.
Key Responsibilities
- Lead the execution of KCB’s Motorsports, Golf, and Athletics strategies, managing partnerships, 360-degree communication campaigns, event activations, sustainability initiatives, and grassroots engagement.
- Develop and implement strategic sponsorship plans aligned with business objectives, collaborating with business units to develop products and offers that drive revenue growth for KCB.
- Negotiate and secure beneficial sponsorship deals with rights holders, crafting compelling proposals that maximize value.
- Oversee the implementation and activation of sponsorship programs, ensuring all commitments are met and initiatives are delivered successfully.
- Monitor and assess the effectiveness of sponsorships, generating detailed performance reports with actionable insights and recommendations.
- Ensure compliance with legal and contractual requirements, proactively managing risks associated with sponsorship activities.
- Prepare, manage, and monitor sponsorship budgets, ensuring efficient allocation of resources and adherence to financial guidelines. Control sponsorship costs through effective resource management, regularly reviewing expenditures to identify savings and optimize the budget.
- Guide business-led marketing activations, developing activation strategies and toolkits to deliver a cohesive brand experience across all events.
- Ensure consistent representation of the brand image and key messages across sponsorship properties, considering regional and business-specific requirements.
The Person
For the above position, the successful applicant should have the following:
- Bachelor’s degree in Marketing/Business/Communications.
- Professional Qualifications is in CIM is desired.
- Master’s degree in Marketing, Digital Marketing, business management desired.
Essential experience for the role:
- 5 years’ experience in Sponsorships management
- 3 years’ experience in Events management
- 3 years’ experience in stakeholder Management.
- 3 years’ experience in Public Relations
The above position is a demanding role for which the Bank will provide a competitive remuneration package to the successful candidate. If you believe you can clearly demonstrate your abilities to meet the criteria given above, please log in to our Recruitment portal and submit your application with a detailed CV.
To be considered your application must be received by Friday 18th April 2025
Qualified candidates with disability are encouraged to apply.
Only short-listed candidates will be contacted.
