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Key Responsibilities:
Closing on: April 26, 2025
TERMS OF REFERENCE
Media Training for World Vision Kenya Senior Management and Leadership Team
About World Vision Kenya
World Vision is a Christian relief, advocacy and development organization that is committed to improving the well-being of children, families and communities in Kenya. For over 40 years, we have served alongside the poor and oppressed in the country as a demonstration of God’s unconditional love for all people. We partner with communities, the Government, sponsors, donors and corporates to help the most vulnerable children overcome poverty and enjoy life in all its fullness. With our advocacy work, we enable the voices of children and their communities to reach decision-makers, who have the power to change unjust policies and practices.
We implement sustainable development projects in education, health, child protection, food security, economic empowerment, and water, sanitation, and hygiene. World Vision has a vast reach in Kenya. Its transformative development initiatives are spread across 33 counties nationwide. It serves all people regardless of religion, race, ethnicity or gender.
Background of the Assignment
World Vision Kenya (WVK) is committed to improving the lives of vulnerable children and communities across the country. The media plays a critical role in raising awareness, advocating for policy changes, and engaging donors and partners. Effective media communication is essential for WVK’s Senior Leadership Team (SLT) and Senior Management Team (SMT) to ensure WVK’s mission, values, and the impact of our work are communicated and understood by key stakeholders, including the media, donors, government partners, and the public.
This training aims to equip SLT and SMT with the necessary skills to effectively communicate with the media and to understand the importance of personal branding in their professional roles. The overall goal is to enhance participants’ ability to represent WVK confidently, deliver consistent and impactful messages, and build their brand as effective spokespeople for the organization.
It will cover everything from message development and media interview techniques to crisis communication, relationship-building with journalists, and personal branding. Whether responding to a crisis, advocating for change, sharing success stories, or representing the organization’s values, our leadership team must be able to deliver clear, concise, and impactful messages that align with WVK’s goals and resonate with diverse audiences. This training will also focus on strengthening personal branding and helping leaders build and maintain a professional image that complements their role as spokespersons for the organization.
Objectives of the Media Training
The main goal of this media training session is to equip WVK’s SMT and SLT with the essential skills and knowledge required to effectively communicate with the media and personal branding.
Specific Objectives include;
To gain an understanding of the local and international media landscapes and the role media plays in shaping WVK’s public image and influencing public opinion. To learn best practices for engaging with the media, including how to answer tough questions, manage interviews, and control the narrative. To learn strategies for responding to media in a crisis, including how to stay calm, respond strategically, and protect the organization’s reputation. To understand the importance of personal branding for senior leaders, especially in media interactions, strategies to build and maintain a strong personal brand that aligns with WVK’s values and enhances credibility in public engagements. To Identify key opportunities where media engagements can support WVK’s mission and advocacy work and understand how to leverage media relationships to advance WVK’s objectives and initiatives.
Scope of Work
Number of Days: 1.5 Days- 29th and 30th April, 2025
Location: World Vision Kenya Offices, Karen Road.
The training will focus on media interaction techniques, crisis communication, personal branding, and message structuring. It will be a One and a half day training program, divided into two sections: Media Engagement in the morning session and Personal Branding in the afternoon session.
The specific areas covered will include the following:
Media Landscape Overview:
- Understanding local and international media.
- Identifying key media players and communication channels.
- Understanding how media impacts public perception of WVK and its work.
Media Engagement Best Practices:
- How to answer tough questions and manage interviews effectively.
- Techniques for staying on message, controlling the narrative, and bridging responses.
- The role of storytelling in humanizing WVK’s work and mission.
Crisis Communication:
- Responding strategically to media during crises.
- Maintaining the organization’s integrity and protecting its reputation during a media storm.
- Key crisis management communication skills, including staying calm and focused.
Personal Branding:
- Building and maintaining a strong personal brand that complements WVK’s mission.
- Understanding the importance of leaders’ professional image in media interactions.
- Aligning personal values with WVK’s organizational values in public engagements.
Building Media Relationships:
- Identifying opportunities for media engagements that support WVK’s mission and advocacy.
- Strategies for building long-term, positive relationships with journalists and media outlets.
- Leveraging media relationships to amplify WVK’s advocacy effort.
Key Deliverables
Pre-Training Deliverables
Deliver a brief questionnaire or interview with the participants to assess their current media engagement skills and expectations from the training a week before the training, for pre-needs assessment. This will help tailor the content to the specific needs and challenges faced by the SLT and SMT members. Deliver a detailed agenda and training materials for the one-day training, broken down into time slots for each topic. The agenda should include all key activities and training materials (PowerPoint presentations, handouts, worksheets, etc.) should also be prepared in advance.
Training Deliverables
Facilitate a live training session, including engaging activities such as role-playing media interviews, crisis communication exercises, and group discussions. The facilitator should cover all the outlined objectives through presentations, interactive discussions, case studies, and hands-on exercises to ensure learning is applied in real-life contexts. A customized media engagement toolkit for each participant. The toolkit should contain practical resources such as media engagement templates, crisis communication strategies, message development guidelines, and tips for building personal brands. A personal branding workbook to guide the participants through personal branding exercises. The workbook should help each participant outline their professional brand, define their values, and provide a strategy for enhancing their image in media settings. A recorded media interview simulation with feedback from the facilitator. Engage the participants in mock interviews, during which they will practice their media communication skills. Feedback will be provided to improve their performance and confidence.
Post-Training Report:
Deliver a report summarizing the outcomes of the training session, including key takeaways, areas for improvement, and recommendations for further development. The report should include an evaluation of the training, participant feedback, and suggestions for additional resources or follow-up training if needed.
Required Qualifications and Experience
- Masters or Bachelors degree in Journalism, Communication or any other related field
- Over 7 years of relevant experience 3 of which should be in Media training
- Demonstrated ability to deliver similar assignment independtly
- Excellent Communication and report writing skills
Application Instructions
Interested individuals should submit:
- Updated Profile
- Proposed daily consultancy rate
- At least two references or samples of previous similar work
Applicant Types Accepted:Local Applicants Only
