General Manager Blue Economy – ()
Description
Equity Bank is one of the region’s leading banks whose purpose is to transform the lives and livelihoods of the people of Africa socially and economically by availing them modern and inclusive financial services that maximize their opportunities. With a strong footprint in Kenya, Uganda, Tanzania, Rwanda, South Sudan and DRC Congo, Equity Bank is now home to over 12 million customers – the largest customer base in Africa. Currently the Group is seeking additional talent to serve in the role of General Manager Blue Economy.
Job Purpose:
The role is responsible for driving Equity Bank’s strategic positioning in the Blue Economy by fostering business development, market expansion, and strategic partnerships. This includes collaborating with the Commercial Director and group teams to develop corporate strategies, engaging external stakeholders, and ensuring alignment with the African Recovery and Resilience Plan. The role also involves conducting market intelligence, capacity building, and implementing key performance indicators to track sector growth. Additionally, it supports business sustainability through value offerings, policy compliance, and performance reporting while enhancing customer relationships and brand positioning.
Key Responsibilities
Strategy Development
- Collaborate with Commercial Director and Group commercial teams in developing group wide corporate strategy to support the positioning of the bank as a key player in the Blue Economy transformation.
- To develop strategic activities to support banks with links with external stakeholders and partners including Governments and development partners.
- To undertake business development activities including marketing activities to potential and existing customers, value offerings development and customers retention.
- To Build strategic relationships with customers, potential investors, government agencies, and development partners with a view to positioning the Bank as a key player in the Port Sector.
- Continuously conduct and advise market intelligence to identify new markets’ customer trends, government directives and changes in the policy.
- To develop appropriate training and capacity building programs for continuous improvement of blue economy initiatives in the Port Sector
- Developing materials/ resources suitable to open the opportunities and disseminate to the key internal stakeholders critical to development and implementation of the strategy.
- To ensure alignment and implementation the Blue Economy initiatives to the African Recovery and Resilience Plan.
- To build capacity for key roles in EBKL to appreciate the opportunities in the Blue Economy and support growth & development.
- To develop and position key value offerings customers and clients in the blue economy sector.
- To develop and support implementation of appropriate KPIs for relevant regions/ branches to track performance of the Blue Economy sectors.
- To develop and implement performance reporting framework for the Blue Economy Sector.
- Work collaboratively with Bank subsidiaries supporting business development eg the Foundation, Insurance, technology, Health etc
- To prepare quarterly/annual and other periodic performance reports for management to ensure groupwide visibility of sector performance.
- Originate, build and sustain strategic business partnerships.
- Position Equity Bank Kenya as a preferred Bank.
- Ensure full adherence to the Bank’s customer service chatter.
- Increase market share in line with strategic ambitions and in a profitable, ethical and sustainable manner.
- National Credit Committee as and when required.
- Ensure adherence of policies and procedures from regulatory authorities, Equity bank and other stakeholders.
- Ensure audit and risk rating for the sector and is within set thresholds as per the key performance indicators.
- Submission of reports to key stakeholders to aid in decision making.
- Any other duties may be assigned by the line manager
Qualifications
Qualifications, Experience
- Master’s degree in business/ economics.
- More than 15 years’ experience in management, strategy development, implementation monitoring and evaluation relevant Blue Economy sectors.
- Professional qualifications in areas such as Maritime Management, Governance, Sustainability or Finance
Key Competencies & Skills
- Understanding of Kenya banking sector including key regulatory requirements.
- Proven competency in business development in commercial services sectors.
- Strong analytical and communication skills.
