Company Overview
Coca-Cola Beverages Africa is the largest African Coca-Cola bottler, accounting for 40% of all Coca-Cola volumes on the continent. CCBA is a market leader in the NARTD non-alcoholic ready to drink market in Africa. CCBA has an extensive footprint in Africa, employing approximately 14 000 employees in Africa, with over 2000 employees in Kenya.
Key Purpose Statement
The primary role of the Account Developer is to implement business strategy within allocated customer base to achieve business objectives of increased profitability , excellent customer service and excellent trade execution.
To identify and implement new business opportunities so that the customer base and profits can continuously grow
- New business opportunities are determined by visiting potential dealers and evaluating their suitability according to established criteria.
- Potential dealers are assessed throughout the trial period to determine whether or not they will be as profitable as planned.
- Business opportunities are developed within budgeted parameters and implemented as per regulations and customer agreement.
To optimise customer service so that superior customer relations and long lasting partnerships.
- Relevant Customer Service target are to be achieved at all times.
- Customer master file is continuously updated to ensure that accurate customer records are maintained.
- Customers are continually updated in respect of new products, merchandise standards, promotions and any other issues regarding business development.
- Problems and queries are handled in a professional, timely, tactful and friendly manner
To execute surveys so that the organisation is constantly aware of current market trends and to enable a competitive advantage
- Information regarding competitors products, prices, quantities sold, and in-stock levels is gathered.
- Surveys are accurately executed in all identified outlets.
- Identified areas for improvement are rectified and follow up is conducted
