Highlands Drinks Limited is a dynamic, fast-growing beverage company dedicated to delivering quality, refreshing drinks that Kenyans love and can afford. At Highlands, we are united in purpose and driven by passion—committed to our consumers and employees alike. Every day, we strive to become Kenya’s number one beverage company by working together with integrity, innovation, and excellence.
Our employees are at the heart of everything we do. We believe in fostering a collaborative work environment that encourages growth, supports innovation, and celebrates achievement. Through our shared values and purpose, we are “One, On, and Strong.”
Our Purpose & Promise
Our mission is simple but powerful: to delight every consumer, every time. Whether it’s through our quality product offerings or exceptional customer service, we ensure that every interaction leaves a lasting impression. Internally, we prioritize teamwork, continuous improvement, and building a company that our people are proud to be part of.
Current Opportunity: Trade Executor (Nairobi)
Job Type: Full-Time
Location: Nairobi, Kenya
Contract Type: On-Site
Application Deadline: 06/05/2025
Posted: April 30, 2025
Are you passionate about fieldwork and skilled in growing product visibility and availability in the trade? Highlands Drinks Limited is looking for a Trade Executor to join our Sales Team in Nairobi.
This role is ideal for someone with field sales experience and a deep understanding of product placement, stock management, and customer engagement. As a Trade Executor, you will be instrumental in increasing our product market share in the competitive beverage landscape.
Purpose of the Role
The Trade Executor plays a crucial role in driving the growth of our product portfolio in assigned outlets. You will ensure that Highlands Drinks are always available, visible, and sold at the correct prices—while maintaining quality merchandising standards across the board.
Key Responsibilities
As a Trade Executor, you will be expected to:
Sales Growth & Order Management
- Collaborate with Sales Representatives to generate and facilitate product orders, directly contributing to sales revenue growth.
- Work closely with assigned outlets to ensure consistent availability of products, avoiding stock-outs.
Merchandising & Stock Handling
- Ensure that Highlands Drinks products are:
- Clean
- Well displayed
- Positioned in high-traffic areas
- Sold at the correct, recommended retail prices
- Enforce First-In-First-Out (FIFO) stock rotation principles to avoid short expiries or expired products in the trade.
- Monitor and maintain accurate records of product shelf life and report any near-expiry products.
Product Placement & Range Expansion
- List all available products in outlets according to customer size and outlet potential.
- Proactively increase the variety of Highlands products in the outlets you handle by introducing and pushing new SKUs.
Market Intelligence
- Conduct regular assessments of company product market share compared to competitor products within your coverage area.
- Perform price comparisons and provide strategic insights on market positioning.
Customer Feedback & Satisfaction
- Gather and report customer feedback, including complaints and suggestions.
- Follow up on issues raised to ensure they are resolved promptly, thereby ensuring overall customer satisfaction.
Reporting & Documentation
- Submit accurate and timely reports as required by the Sales Manager or team lead.
- Provide regular updates on product performance, stock movement, and competitor activities in your area.
Agent Recruitment & Training
- Identify, recruit, and train sales agents or product promoters on new products entering the market.
- Ensure agents understand the features and selling points of each product in the portfolio.
Minimum Requirements
While specific qualifications have not been detailed for this role, candidates should ideally meet the following minimum expectations:
- Academic Background: KCSE certificate
- Experience: At least 1 year of experience in sales or a related field
- Added Advantage: Certificate in Sales and Marketing or any relevant business course
- Other Requirements: Valid Food Handlers Certificate
What We’re Looking For
We are seeking motivated individuals who:
- Are passionate about sales and enjoy working in a fast-paced, field-based role
- Understand retail and customer dynamics within Nairobi
- Can manage inventory and stock hygiene with high attention to detail
- Possess excellent communication and interpersonal skills
- Are self-driven and results-oriented
- Can handle multiple tasks and prioritize work effectively
Why Work with Highlands?
- Be part of a team that is revolutionizing the Kenyan beverage market
- Join a people-first company that values your input and professional growth
- Receive ongoing training, mentorship, and support
- Play an active role in shaping the Highlands brand on the ground
- Work in an inclusive environment that champions innovation and customer delight
How to Apply
If you are excited by the opportunity to work with one of Kenya’s fastest-growing beverage companies and meet the qualifications listed, we’d love to hear from you.
