HF Group is a leading integrated financial solutions provider in Kenya, operating as a non-operating holding company regulated by the Central Bank of Kenya (CBK). Our business encompasses banking, real estate development, and property investment services, delivering holistic financial and housing solutions to our clientele.
Our real estate arm, HFDI (Housing Finance Development and Investment), is the property development and investment subsidiary of the Group. HFDI has built a strong legacy in transforming Kenya’s real estate landscape, notably developing iconic estates such as Buruburu and Komarock. These projects have become benchmarks in the housing sector and demonstrate our commitment to delivering quality, affordable housing to Kenyans.
We are currently seeking passionate, results-driven professionals to join our dynamic team as Property Advisors within HFDI. This is your chance to be part of a company that is shaping the future of real estate in Kenya while helping individuals and families achieve their dream of property ownership.
Job Title: Property Advisor
Subsidiary: HFDI
Category: Real Estate Sales
Application Deadline: 30th May 2025
Job Summary:
As a Property Advisor, you will be responsible for sourcing and closing property sales leads to grow the business and achieve assigned sales targets. This role requires full-cycle management of the sales process, from lead generation and client engagement to deal closure and reporting. The position primarily focuses on the sale of both residential and commercial plots under HFDI’s real estate portfolio.
Principal Accountabilities
- Generate new sales leads through systematic and consistent marketing efforts including project promotions, cold calling, referrals, and other lead generation tactics. All leads and activities must be documented and managed within the CRM system.
- Ensure that every step of client engagement, from prospecting to closure, is accurately tracked and recorded in the CRM.
- Monitor and analyze the market to assess competitor property prices, providing this data to the Sales Team Leader for strategic planning.
- Provide timely and accurate sales reports on a daily, weekly, and monthly basis using CRM tools, including updates on the client pipeline and revenue status.
- Build strong and lasting client relationships by delivering outstanding support, accurate information, and professional guidance throughout the customer journey.
- Represent HFDI at real estate promotion events including expos, site activations, and mall activations, actively engaging with potential buyers and promoting available properties.
- Follow up diligently on client documentation including booking forms, offer letters, sale agreements, and property transfer documents, ensuring accuracy and timely processing.
- Upload and validate customer payment evidence through the CRM platform.
- Monitor customer payment plans, ensuring timely collections and achieving at least 85% compliance. When necessary, issue cancellation notices in line with company policy through the CRM.
- Identify mortgage clients early in the sales process, assist with mortgage application submissions, and track applications centrally to ensure efficiency.
- Ensure compliance with all real estate regulations and company policies during sales processes.
- Maintain professionalism and integrity in all interactions with clients, stakeholders, and team members.
Key Competencies and Skills
- Excellent verbal and written communication skills
- Strong sales, negotiation, and influencing capabilities
- High standards of integrity and ethical conduct
- Proactive and collaborative team player
- Flexible, goal-oriented mindset with the ability to meet diverse client and business needs
- Competency in using digital tools and CRM platforms to support daily tasks
Minimum Qualifications, Knowledge, and Experience
Academic & Professional Requirements:
- Minimum Diploma in Business Administration, Marketing, or a related field
- Proficient in the use of Internet applications and Microsoft Office tools (Outlook, Word, Excel, PowerPoint)
Experience Requirements:
- At least 2 years’ work experience in the financial or real estate industry
- Demonstrated ability and success in using customer relationship management (CRM) systems
- Proven track record of achieving and exceeding sales targets
- Established network of prospective leads and clients
- Experience dealing with high net-worth individuals is an added advantage
Why Join HFDI at HF Group?
Working with HFDI means becoming part of a brand that is synonymous with trust, innovation, and progress in Kenya’s real estate sector. We offer a dynamic work environment, performance-driven culture, and a chance to be involved in the creation of landmark projects that redefine modern living.
Our team is composed of visionary professionals dedicated to delivering quality housing solutions while fostering sustainable urban development. As a Property Advisor, you’ll play a pivotal role in not only meeting business targets but also helping individuals and families own homes they are proud of.
How to Apply
We are looking for professionals who are passionate about real estate, customer service, and delivering results. If this sounds like you and you meet the above criteria, we invite you to join our dedicated and fast-paced sales team.
