Are you passionate about understanding local markets and uncovering business potential that others overlook? Do you thrive in dynamic environments where your insights guide meaningful decisions? If you answered “yes,” then this opportunity could be your next big move.
We are currently recruiting Market Research Consultants for multiple positions in Kenya, offered under a remote work policy. As part of our consultancy team, you will work directly on high-impact projects aimed at identifying and evaluating viable business opportunities across different towns, cities, and regions of the country.
This role is perfectly suited for analytical thinkers with a solid understanding of economic, demographic, and competitive data analysis. Whether you’re an experienced consultant or a professional looking to apply your market intelligence expertise in a meaningful way, this is your chance to shape the future of entrepreneurship and investment in Kenya.
Why This Role Matters
In today’s rapidly shifting economic landscape, businesses, entrepreneurs, investors, and NGOs require robust insights to make informed decisions. From identifying underserved markets to creating competitive go-to-market strategies, the role of a Market Research Consultant is more critical than ever.
Our consultants are tasked with answering high-stakes questions such as:
- What’s the best business to start in a specific region?
- What are the competitive dynamics in that location?
- What are the most sustainable growth strategies for that business concept?
If you’re excited about making a difference through research-driven strategy, we want to hear from you.
Position: Market Research Consultant (Multiple Positions)
- Location: Kenya (Remote)
- Work Policy: Remote
- Contract Type: Consultancy
- Application Deadline: June 28, 2025
- Posted Date: May 29, 2025
Position Overview
As a Market Research Consultant, your mission is to uncover actionable business opportunities across different geographic regions in Kenya. Using a combination of data analysis, field research, and strategic evaluation, you’ll help organizations and stakeholders identify where and how they should invest, build, or expand businesses.
You’ll work independently or in collaboration with other consultants and field teams to generate local insights, conduct competitive assessments, and translate your findings into clear and compelling recommendations.
This consultancy is ideal for professionals who have a keen understanding of market dynamics and an interest in developing business intelligence that drives economic growth and innovation.
Key Responsibilities
1. Opportunity Identification
- Evaluate a variety of data sources including demographic, economic, and behavioral datasets to assess potential business opportunities across towns, cities, and rural areas in Kenya.
- Determine which sectors are likely to thrive in specific locations based on income levels, consumer behaviors, and economic activity.
2. Feasibility and Demand Analysis
- Conduct location-specific feasibility assessments that include:
- Customer segmentation
- Income and spending patterns
- Consumer behaviors and purchasing motivations
- Identify unmet demand and evaluate the potential product-market fit.
3. Competitive Analysis
- Map existing competitors operating in the same or similar business categories within a target area.
- Identify and assess competitor pricing, distribution channels, marketing tactics, and customer value propositions.
- Perform SWOT (Strengths, Weaknesses, Opportunities, Threats) analyses or conduct benchmarking studies to define positioning for new business concepts.
4. Research Execution
- Lead both desk research (literature review, data mining, database analysis) and field research (surveys, structured interviews, observational studies).
- Collaborate with local data collection teams, community representatives, or enumerators to gather accurate and on-the-ground market intelligence.
- Validate assumptions with field data and refine hypotheses based on qualitative and quantitative findings.
5. Reporting and Presentation
- Synthesize insights into strategic deliverables including:
- Slide presentations
- Market briefs
- Strategic recommendations
- Risk and opportunity summaries
- Present findings to a variety of stakeholders including internal leadership, clients, investors, or development partners.
- Make data-backed recommendations to support business setup or scaling strategies.
What We’re Looking For
While specific qualifications are not listed in this posting, we are seeking consultants who can demonstrate:
- A strong ability to work independently in a remote setting.
- Excellent analytical and critical thinking skills.
- Strong communication and presentation skills.
- Experience or familiarity with Kenyan markets and economic dynamics.
- A results-oriented mindset with a commitment to quality research and actionable output.
- Previous experience in consulting, market analysis, or economic research is a plus.
Work Environment & Culture
This is a remote consultancy role, offering the flexibility to work from anywhere in Kenya. You will collaborate with a distributed team that includes researchers, strategists, and local experts. We value integrity, clarity, and strategic impact—if those values resonate with you, you’ll fit right in.
You’ll have the autonomy to manage your own projects while having access to support where necessary. The projects you contribute to will shape decision-making at the highest levels—from startups to established enterprises to development organizations.
Why Join Us?
- Meaningful Impact: Influence business decisions that can drive inclusive economic growth in under-served regions.
- Professional Development: Work on varied assignments that will expand your market research, strategic thinking, and communication skills.
- Flexible Work Model: Operate from the comfort of your home while working on location-specific challenges and opportunities.
- Network Growth: Collaborate with talented professionals across multiple sectors and regions in Kenya.
How to Apply
If you’re ready to leverage your market intelligence skills and contribute to meaningful business development in Kenya, we invite you to apply for this exciting consultancy opportunity.
[Apply Now]
Don’t miss this chance to contribute your expertise to high-impact business research. The application window closes on June 28, 2025. We look forward to receiving your application!
