Market Research Consultant (Multiple Positions)

Position Description

We seek a Market Research Consultant with a sharp eye for identifying high-potential business opportunities based on local market dynamics. The ideal candidate will assess specific geographic locations to determine the most viable business ventures and conduct deep-dive competitive analyses for those proposed concepts.

You’ll help clients and partners answer key questions like:

“What’s the best business to set up here—and what will it take to compete?”

Role and Responsibilities

Location-Based Opportunity Assessment

1. Evaluate demographic, economic, and behavioural data to recommend business opportunities for specific towns, cities, or regions.
2. Develop location-specific feasibility analyses, including customer segmentation and income/spending patterns.
3. Analyse market gaps, unmet demand, and product-market fit across geographies.

Competitive Landscape Analysis

1. Map and profile competitors operating in the same business category or location.
2. Identify pricing structures, value propositions, distribution tactics, and marketing strategies used by competitors.
3. Conduct SWOT analyses or benchmarking assessments to define client positioning.

Data Collection & Synthesis

1. Lead desk research and field-based data collection (if required) through surveys, interviews, or observations.
2. Collaborate with local teams or enumerators to validate on-ground insights.
3. Translate findings into actionable business intelligence, models, or strategic recommendations.

Client Delivery & Reporting

1. Prepare clear reports, slide decks, and briefs outlining opportunities and risks.
2. Present findings to internal teams, clients, or investors in strategic and compelling formats.

Qualifications

1. Bachelor’s or Master’s degree in Business, Marketing, Economics, or a related field.
2. 3–5 years of experience in market research, business feasibility analysis, or strategic advisory.
3. Strong understanding of African consumer markets, MSME ecosystems, and regional business dynamics.
4. Excellent research design, data interpretation, and report writing skills.
5. Bonus: GIS, Excel modelling, Tableau/Power BI, or familiarity with small business operations.

Apply