Are you a marketing professional with a keen understanding of consumer behavior and a passion for driving commercial success through insight-led campaigns? Do you thrive in dynamic, cross-functional environments and have a track record of executing impactful trade and shopper marketing programs? If so, a rewarding opportunity awaits you.
We are the leading telecommunications provider in East Africa, with a deep-rooted commitment to transforming lives through connectivity. Our operations touch over 42 million customers, and we play a vital role in job creation, digital innovation, and socioeconomic development. With a purpose-driven culture and a commitment to excellence, we are looking to expand our marketing leadership team with the appointment of a Regional Customer Marketing Lead.
This role is an opportunity to influence strategic marketing execution at a regional level while working within a high-performing team. The successful candidate will be based in Kenya and work on a hybrid schedule, reporting directly to the Frontline Marketing Operations Lead.
Job Overview: Regional Customer Marketing Lead
Location: Safaricom Care Centre, Waiyaki Way, Westlands, Nairobi, Kenya
Job Type: Full-Time (Hybrid)
Application Deadline: 17th June 2025, 23:59
Posting Date: 11th June 2025
Job Category: Brand & Marketing
Job Identification Number: 735
Required Education Level: Bachelor’s Degree
Key Responsibilities
Strategic Marketing Execution
- Translation of National to Regional Strategy: The role holder will be responsible for localizing national marketing strategies into impactful, region-specific programs. These programs must effectively drive customer acquisition, retention, engagement, and revenue growth within the assigned region.
- Insight-Driven Campaign Development: All marketing tactics and activations should be guided by solid consumer, market, and channel insights, ensuring maximum relevance and effectiveness.
Business Growth and Target Achievement
- Revenue Accountability: The incumbent is expected to contribute directly to the achievement of daily, monthly, quarterly, and annual business targets by delivering commercial initiatives that resonate with the regional market.
- Cluster and Site Prioritization: Analyze and segment regional territories to prioritize high-opportunity zones for marketing investment and activity rollout.
Shopper Marketing and Brand Engagement
- Trade Activation & Shopper Programs: Conceptualize, deploy, and evaluate in-store and trade-specific marketing plans across all relevant retail and distribution channels.
- POS Material Management: Ensure full compliance and quality control over point-of-sale materials, signage, and visibility elements across the region.
Budget Ownership and ROI Delivery
- Budget Oversight: Manage the end-to-end regional marketing budget with full ownership. Ensure optimal allocation of funds to activities that offer the highest return on investment.
- Campaign Measurement and Optimization: Evaluate campaign effectiveness post-execution and implement key learnings for continuous improvement.
Team Leadership and Stakeholder Collaboration
- Cross-Functional Integration: Foster collaboration between the marketing team and key stakeholders such as sales, trade, and channel development teams to ensure unified go-to-market strategies.
- Coaching & Development: Offer mentorship and guidance to junior team members, enhancing overall team performance and capability.
Agency and Partner Management
- BTL Campaign Oversight: Develop and execute below-the-line (BTL) and experiential marketing campaigns in partnership with external agencies.
- Agency Briefing and Quality Control: Ensure all agency partners are adequately briefed and deliver high-quality outputs aligned with the brand’s vision.
Health, Safety, and Governance
- Policy Adherence: Demonstrate high levels of integrity by strictly following company code of conduct, compliance standards, and all internal policies.
- Workplace Safety: Champion safety and wellbeing in the workplace by ensuring all decisions and activities comply with health and safety regulations.
Required Qualifications and Experience
- An undergraduate degree in a business-related discipline is mandatory.
- A postgraduate certification in Sales & Marketing will be considered a significant advantage.
- 5 to 8 years of progressive experience in sales and marketing roles, with proven expertise in trade marketing, category development, or brand management.
- Strong commercial acumen and a strategic mindset to align marketing tactics with revenue objectives.
- Demonstrated ability to manage and lead large-scale regional campaigns with multiple moving parts.
- High proficiency in using customer insights and market data to design effective marketing interventions.
- Experience in managing agency partners and large promotional budgets.
- Excellent organizational, project management, and multitasking skills with a sharp eye for detail.
- Superior communication and stakeholder management capabilities.
Why Join Us?
As East Africa’s most influential telecommunications provider, we offer you a platform to work on high-impact initiatives that truly matter. You will become part of a visionary team focused on innovation, inclusion, and digital transformation. This role presents a unique opportunity to contribute meaningfully to our business growth while enabling positive change across the region.
We believe in fostering talent, encouraging innovation, and rewarding performance. Our employees enjoy a culture of collaboration, mutual respect, and professional development. With access to world-class training, leadership exposure, and a strong support system, you will thrive in a role that promises challenge, excitement, and fulfillment.
About the Company
We are the region’s telecommunications leader, established in 1997. Since then, our journey has been one of rapid innovation and growth. From launching groundbreaking products like M-PESA to supporting over one million jobs indirectly and directly, we continue to drive economic impact. As of March 2021, our total economic value stood at KES 362 billion ($3.2 billion), and our revenues were close to KES 298 billion ($2.5 billion) by March 2022. Listed on the Nairobi Securities Exchange and partially owned by Vodafone Group PLC, we are proud to play a pivotal role in Kenya’s digital and economic development.
How to Apply
If you believe you are a good fit for this role and have the necessary qualifications and experience, we encourage you to update your candidate profile on our recruitment portal and submit your application. Be sure to attach your most recent resume.
Apply Now
Should you need further information or support regarding the role, feel free to consult our careers portal or reach out to our recruitment support team. Thank you for considering this exciting opportunity with us. We look forward to potentially welcoming you to our team.
