Kenya Tourism Board (KTB) plays a vital role in promoting Kenya as a globally competitive tourism destination. As part of its mission to grow Kenya’s share of the global tourism market, KTB is seeking to recruit talented, dynamic, and visionary individuals to fill the following critical roles. These roles are essential in strengthening the country’s tourism brand, innovating product offerings, and expanding Kenya’s appeal across domestic, regional, and international markets.
This is a unique opportunity to contribute to the growth and transformation of Kenya’s tourism sector. If you are passionate about destination marketing, strategic communications, partnerships, and business development within the tourism landscape, we invite you to apply for one of the exciting positions listed below.
All applications must be submitted online by 5:00 PM (East African Time) on 30th June 2025. No hard copy applications will be accepted.
Only shortlisted candidates will be contacted.
1. Assistant Deputy Director, Partnerships and Resource Mobilization
Grade 4
Vacancies: 1
Job Description:
The Assistant Deputy Director for Partnerships and Resource Mobilization will be responsible for identifying, establishing, and nurturing strategic alliances to expand KTB’s capacity for tourism promotion through resource mobilization and stakeholder collaboration.
Key Responsibilities:
- Design and implement partnership frameworks that align with KTB’s strategic priorities.
- Lead initiatives to mobilize financial and non-financial resources from both the public and private sectors.
- Develop proposals for funding from donors, development partners, and other strategic stakeholders.
- Maintain active engagement with existing and potential partners to strengthen cooperation and shared objectives.
- Monitor and evaluate the effectiveness of resource mobilization efforts and report outcomes.
- Represent KTB in meetings, forums, and networks related to tourism partnerships and donor engagement.
- Provide technical support in contract negotiations and memoranda of understanding (MoUs) with local and international partners.
- Collaborate with internal departments to identify programmatic needs and develop targeted partnership strategies.
2. Assistant Deputy Director, Business Tourism and Events
Grade 4
Vacancies: 1
Job Description:
This role will lead the development and execution of strategies targeting the Meetings, Incentives, Conferences, and Exhibitions (MICE) segment, positioning Kenya as a leading business tourism hub in Africa.
Key Responsibilities:
- Formulate and implement national strategies for the growth of the MICE sector.
- Identify and attract major international and regional conferences and exhibitions to Kenya.
- Build strong relationships with convention bureaus, corporate entities, and government institutions to enhance Kenya’s competitiveness in business tourism.
- Oversee promotional campaigns and bids for international MICE events.
- Develop performance metrics for evaluating the success of business tourism initiatives.
- Coordinate with regional and global tourism bodies to align Kenya’s MICE policies with global best practices.
- Facilitate training and capacity-building workshops for stakeholders in the business tourism value chain.
- Represent KTB at business tourism events and trade fairs globally.
3. Assistant Deputy Director, Business Development, Tourism Product and Place Brands
Grade 4
Vacancies: 1
Job Description:
The successful candidate will spearhead the development and marketing of tourism products and the branding of tourist destinations across Kenya. This role will support efforts to diversify Kenya’s tourism offerings and enhance destination appeal.
Key Responsibilities:
- Design tourism product development strategies with a focus on innovation and sustainability.
- Coordinate the development of place branding initiatives in collaboration with county governments and tourism stakeholders.
- Identify emerging market trends and recommend new product segments (e.g., agro-tourism, cultural tourism, eco-tourism).
- Guide the packaging of tourism experiences that reflect Kenya’s unique selling propositions.
- Foster collaborations with local communities, private sector, and investors in product development.
- Monitor brand performance and consumer perception through regular research and surveys.
- Ensure that all place branding efforts are coherent with the national tourism brand strategy.
- Prepare reports and recommendations for strategic tourism product development.
4. Marketing Officer, Regional Market
Grade 6
Vacancies: 1
Job Description:
The Marketing Officer for the Regional Market will manage and implement strategies to promote Kenya in regional African markets, increasing inbound tourism from neighboring and intra-African countries.
Key Responsibilities:
- Plan and execute marketing campaigns targeting regional audiences including trade shows, media outreach, and stakeholder events.
- Conduct market intelligence and competitor analysis to inform targeted marketing actions.
- Build relationships with regional travel trade, media houses, and influencers to boost visibility.
- Support the localization of marketing content to resonate with regional consumer preferences.
- Represent Kenya Tourism Board in trade fairs and exhibitions across regional markets.
- Monitor the effectiveness of regional campaigns and provide recommendations for improvement.
- Coordinate with embassies, regional offices, and diaspora communities for cross-promotional opportunities.
- Maintain accurate records of all marketing activities and stakeholder engagements.
5. Public Relations Officer
Grade 6
Vacancies: 1
Job Description:
The Public Relations Officer will support the planning and execution of media relations and public communications strategies to positively influence the perception of Kenya as a premier tourist destination.
Key Responsibilities:
- Draft and distribute press releases, media advisories, and briefing documents.
- Cultivate relationships with local and international journalists, bloggers, and tourism editors.
- Coordinate press trips and media familiarization tours to showcase Kenya’s attractions.
- Monitor and analyze media coverage, preparing weekly and monthly media analysis reports.
- Provide crisis communication support and develop risk mitigation strategies for brand reputation.
- Update and manage content on KTB’s official website and press newsroom.
- Develop internal communication tools for disseminating information to staff and stakeholders.
- Assist in planning and executing press conferences, media events, and brand activations.
6. Marketing Officer – Social Media
Grade 6
Vacancies: 2
Job Description:
The Marketing Officer for Social Media will be tasked with developing, managing, and executing content strategies across all digital platforms to increase Kenya’s visibility and engagement among target audiences globally.
Key Responsibilities:
- Create and schedule engaging social media content that aligns with KTB’s campaign themes and brand guidelines.
- Monitor social media trends, respond to comments and queries, and provide community management.
- Use analytics tools to track performance, provide reports, and refine social media strategies.
- Work closely with graphic designers, photographers, and video producers to develop multimedia content.
- Coordinate digital campaigns in collaboration with other departments and stakeholders.
- Manage paid social media advertising to maximize return on investment and reach.
- Monitor online sentiment and engage in proactive online reputation management.
- Train KTB staff and partners on best practices in social media use for destination promotion.
How to Apply
All applications must be submitted online via the application portal. The deadline for applications is 30th June 2025 at 5:00 PM (East African Time). No hard copy submissions will be accepted. Only shortlisted candidates will be contacted for the next stages of the recruitment process.
