Digital Marketing Officer
HFC Limited, the banking and property finance subsidiary of HF Group, has an exciting opportunity in our Marketing Department. We are seeking a talented, dynamic, self-driven, and results-oriented individual who is committed to performance, excellence, and participating in our growth strategy.
The role is responsible for generating, curating, disseminating & amplifying relevant and impactful content and campaigns for the HF Group Brand, its products and services on both internal and external paid, owned and earned digital assets. As part of the Marketing Team and in collaboration with the various Business Teams, this role executes the digital marketing strategy that promotes brand awareness and engagement for quality leads/customers.
Deadline: 2025-07-04
Category: Marketing
Subsidiary: HFC
Principle Accountabilities
- Execute the digital marketing strategy aligned with the short & long-term awareness and engagement strategies for the respective campaigns against KPIs
- Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience
- Collaborate with graphic designer to plan and develop the content style and design as well as develop creative content within brand guidelines
- Co-ordinate and execute the in-house production of audio-visual content for internal and external use
- Execute effective engagement and media buying & monitoring strategies to drive traffic to HF’s Website, Properties Microsite, Social Media Platforms & other digital channels
- Execute SEO, SEM, Bid marketing and other web enhancement strategies
- Generate reports & requisite insights from the various digital marketing campaigns based on pre-agreed metrics and KPIs to inform brand and business strategies
- Provide insights from digital media sentiment and social listening tools to inform strategy
- Conduct market research, analyse trends and technologies to identify new opportunities and improve campaign performance
- Generate regular industry and competitor reports & insights to inform strategy
- Ensure all content complies with the regulatory requirements (e.g. copyright and data protection laws)
- Liaise with CX and to ensure timely responses and resolution for social engagements
- Liaise with various business and project teams to get feedback and insights on leads generated
Key Competencies and Skills
General Competencies
- Excellent written and verbal communication skills
- Analytical skills
- Self-starter and ability to work with minimal supervision
- Good interpersonal skills
- Attention to detail
- Effective time management and planning
- Solution-oriented
Technical Competencies
- Strong digital marketing strategy development & execution skills
- Strong understanding of digital marketing channels and effective engagement and media buying opportunities
- Strong content creation skills for static and audio-visual content
- Presentation and report writing skills
- Excellent copywriting skills
- Strong understanding SEO, SEM and bid marketing principles and management
- Digital media buying strategy & buying skills
- Competency in new digital media platforms and tools
- Basic technical knowledge of HTML, web publishing as well as UI/UX design
- Excellent analytical skills and experience with web analytics tools (e.g. Google, data analytics, adobe analytics)
- Hands-on experience with MS Office Suite, WordPress etc
- Knowledge of design & motion graphics applications such as Canva, photoshop etc
Minimum Qualifications, Knowledge and Experience
Academic & Professional
- Bachelor’s Degree in Digital Marketing, Communications, Marketing, Film, Audio-Video & Content Production or relevant field
Experience
- 3 years’ experience in Digital Marketing, Communications, Marketing, Film, Audio-Video & Content Production or relevant field
