Are you a strategic, goal-oriented professional with a proven track record in managing broker relationships and driving sales growth in the insurance industry? If so, we invite you to explore this rewarding opportunity that offers a platform to lead, innovate, and contribute to the overall success of a dynamic organization.
Our client, a forward-thinking and results-driven insurance company, is looking to fill the critical role of Broker Channel Manager. This position is instrumental in developing and nurturing broker relationships, optimizing broker performance, and ensuring the seamless implementation of sales strategies aimed at expanding market reach and driving revenue growth.
This role provides an excellent opportunity for individuals passionate about sales strategy, relationship management, and leadership in the financial services sector—particularly insurance. As a Broker Channel Manager, you will oversee the full spectrum of broker engagement, from performance monitoring and compliance to training and sales enablement. You will also play a key role in influencing policy formulation and process enhancements within the sales and distribution structure.
The position will report directly to the Head of Marketing and will lead the Sales Executive – Broker, while also serving as a vital liaison between brokers and internal departments such as underwriting and claims.
Below is a comprehensive breakdown of the key responsibilities and expectations for this role:
Position Title: Broker Channel Manager
Overall Purpose of the Role
The overall purpose of this position is to develop and manage broker relationships, drive sales growth, ensure compliance, and oversee broker channel performance in line with the organization’s business objectives.
Key Responsibilities
Sales Strategy and Execution
- Develop and implement sales strategies to drive premium growth and increase market penetration within the broker channel.
- Identify emerging trends, adjust strategies accordingly, and exploit new market opportunities.
- Continuously assess sales methodologies to enhance broker productivity and sales success.
Broker Relationship Management
- Build and maintain strong, long-term relationships with key brokers to enhance collaboration and partnership.
- Conduct regular meetings, site visits, and networking engagements to strengthen broker trust and loyalty.
- Address broker concerns efficiently and maintain a responsive line of communication.
Performance Management
- Set performance targets for brokers and the Sales Executive – Broker, aligned with the company’s growth objectives.
- Monitor individual and collective performance of brokers using KPIs such as sales volumes, premium growth, market share, and customer retention.
- Conduct regular performance reviews and broker evaluations to identify areas of improvement and opportunity.
Training and Support
- Provide ongoing training to brokers and internal sales teams to ensure deep product knowledge and alignment with the company’s value proposition.
- Support brokers with marketing materials, technical assistance, and updates on new product developments.
- Deliver sales enablement tools and knowledge sessions that empower brokers to convert leads effectively.
Market Analysis and Opportunity Identification
- Conduct detailed market research and competitor benchmarking to understand dynamics within the insurance industry.
- Identify new business segments or underpenetrated areas and develop plans to engage brokers in capturing those markets.
- Utilize data analytics to pinpoint successful broker models and replicate success across the network.
Compliance and Regulatory Adherence
- Ensure that all broker operations comply with relevant insurance regulations, legal requirements, and internal policies.
- Keep abreast of changes in insurance legislation and update brokers accordingly to mitigate any compliance risks.
- Collaborate with legal and compliance units to safeguard the company’s interests and maintain industry best practices.
Reporting and Data Management
- Prepare periodic performance reports for review by the Head of Marketing and other senior stakeholders.
- Analyze channel metrics such as sales growth, conversion rates, customer acquisition costs, and retention ratios.
- Use insights from reports to refine broker management tactics and improve overall channel efficiency.
Interdepartmental Collaboration
- Work closely with underwriting, claims, and customer service teams to streamline operational processes and enhance service delivery for brokers and clients alike.
- Serve as the central coordinating point between brokers and internal teams to address service issues and improve satisfaction.
Engagement and Incentives
- Develop and execute broker engagement initiatives, including incentive programs, training seminars, recognition awards, and social networking events.
- Ensure that broker incentive schemes are well-structured, performance-based, and aligned with strategic priorities.
- Foster a culture of recognition and partnership within the broker network to drive loyalty and sustained performance.
Conflict Resolution
- Act swiftly and effectively to resolve conflicts or disputes with or among brokers, maintaining professionalism and fairness.
- Proactively address complaints or service gaps raised by brokers, ensuring continuous improvement and alignment with expectations.
Marketing Collaboration
- Partner with the marketing department to coordinate broker-targeted campaigns, promotions, and launches.
- Leverage brokers as brand ambassadors in selected market activation programs.
- Ensure alignment of marketing materials and messaging with broker needs and client expectations.
Team Leadership and Development
- Supervise and support the Sales Executive – Broker in their daily tasks, ensuring they have clear goals and development plans.
- Offer mentorship, coaching, and structured feedback to enhance individual performance and motivation.
- Encourage a performance-driven culture within the sales team and support career development.
Management Reporting
- Provide regular updates to the Head of Marketing on broker channel activities, including progress toward strategic targets, challenges encountered, and proposed solutions.
- Offer insight and recommendations on potential strategic partnerships and channel innovations.
Other Responsibilities
- Perform any other duties as may be assigned by management to support business growth and channel development objectives.
Educational Requirements
- Bachelor’s Degree in Actuarial Science, Insurance, or a related discipline from a recognized institution.
- Professional certification such as AIIK (Associate of the Insurance Institute of Kenya) or ACII (Associate of the Chartered Insurance Institute) is required.
Experience and Qualifications
- Minimum of six (6) years of experience in a senior leadership or operational role within the insurance or financial services industry.
- Proven ability to manage and optimize broker networks, with demonstrable achievements in business development and relationship management.
- Strong knowledge of sales methodologies, insurance distribution channels, compliance requirements, and market dynamics.
- Experience in performance evaluation, training, and team leadership.
- Excellent communication, negotiation, and interpersonal skills.
Work Environment and Culture
This role is ideal for a self-motivated, target-driven professional who thrives in a high-performance and collaborative work environment. The organization offers a culture of excellence, innovation, and continuous learning, providing the ideal setting for professionals seeking to influence and grow within the insurance sector.
The Broker Channel Manager will work in close collaboration with executive leadership, ensuring their strategic insights and contributions are recognized and valued at the highest levels of the organization. You will also enjoy the opportunity to shape broker channel practices and elevate them to new levels of efficiency and profitability.
How to Apply
If you meet the above criteria and are excited to take your career to the next level in a leading insurance company, we encourage you to apply by CLICKING HERE.
Application Deadline: 7th July 2025 at 5:00 p.m.
This is a unique opportunity for a seasoned professional who understands the nuances of broker management and is passionate about delivering results. If you are ready to make a significant impact, we welcome your application.
