Sun King, a global leader in off-grid solar energy solutions, is seeking a seasoned, visionary, and results-oriented professional to join its expanding team as the Regional Business Manager for the Mountain Region in Kenya. This opportunity is for individuals who are passionate about providing sustainable, affordable, and life-changing energy access to communities with little to no connection to the electric grid. This role is ideal for a dynamic professional with a strong background in sales leadership, business development, and people management.
With a footprint spanning Africa and Asia, Sun King has positively impacted over 20 million households through its solar solutions. The company is on a transformative mission to provide clean, safe, and cost-effective energy by leveraging Pay-As-You-Go (PAYG) solar technology. The position of Regional Business Manager is central to this mission, as it involves leading, training, and inspiring the field teams while ensuring consistent growth, performance excellence, and exceptional customer service.
If you have a proven track record in sales, the ability to build high-performing teams, and the determination to work in high-impact environments, this role offers not just a job but a chance to make a measurable difference in people’s lives.
About the Role
The Regional Business Manager – Mountain Region will spearhead Sun King’s direct distribution business under the EasyBuy model. This business unit is responsible for selling solar energy products through door-to-door sales by a robust agent network. EasyBuy enables customers to purchase products in affordable installments, making solar energy more accessible to underserved communities.
As the Regional Business Manager, you will be accountable for driving sales, improving collections, and managing all regional operations. You will be responsible for managing and mentoring a team that includes Area Business Managers, Sun King Store Executives, and Field Sales Executives.
You will report directly to the Zonal Business Manager and work from an onsite location within the Mountain region of Kenya.
Key Responsibilities
1. Team Management and Leadership
- Recruit, train, and motivate a high-performing regional team comprising Area Business Managers (ABMs), Sun King Store Executives, and Field Sales Executives.
- Foster a disciplined, ethical, and customer-oriented culture within the team.
- Set clear expectations for all team members and ensure adherence to business processes.
- Implement a structured performance management system, recognizing top performers and addressing underperformance proactively.
2. Training and Development
- Conduct comprehensive training sessions for Area Business Managers on sales, collections, logistics, product knowledge, and technical issues.
- Guide ABMs on professional conduct and integrity in customer interactions.
- Reinforce training through field visits, live demonstrations, and scenario-based learning.
3. Operational Oversight and Sales Support
- Provide daily guidance to the team on tasks, sales targets, collection strategies, and territory management.
- Ensure that all Field Sales Executives understand their sales routes and customer engagement strategies.
- Be readily available to resolve team queries and customer concerns on the ground.
4. Field Visits and Joint Sales
- Conduct weekly field visits with ABMs and top Field Sales Executives.
- Accompany new ABMs during their first ten sales to provide hands-on mentorship.
- Engage in joint fieldwork for on-the-job training, community outreach, and customer engagement.
5. Target Achievement and Performance Monitoring
- Achieve or surpass monthly sales and collection targets set with the Zonal Business Manager.
- Monitor key performance indicators across the region and provide timely reports.
- Track daily sales, recruitment efforts, new market launches, and customer resolution metrics.
6. Field Sales Process Management
- Regularly review sales and collection data with ABMs and implement corrective actions.
- Promote area and customer profiling to optimize sales coverage and collection efficiency.
- Take ownership of debt management through structured follow-ups and repossession processes when necessary.
7. Market Analysis and Competitive Strategy
- Remain attuned to market dynamics, competitor activities, and customer feedback.
- Develop and implement strategies to retain market leadership and strengthen Sun King’s brand position in the region.
8. Customer Service and Issue Resolution
- Guarantee prompt and satisfactory resolution of customer issues including product delivery, installation, training, and warranty claims.
- Establish a 24-hour resolution policy for all customer-related problems in coordination with Energy Officers.
9. Marketing and Resource Allocation
- Oversee regional marketing campaigns, activations, and visibility efforts to support sales goals.
- Manage marketing and operational costs including smartphone allocations, supply chain needs, and store upkeep to ensure efficient use of resources.
10. Review and Reporting Mechanisms
- Ensure ABMs conduct routine performance reviews and team meetings.
- Attend or conduct random field visits to monitor adherence to sales processes and service standards.
- Promote team morale by recognizing outstanding performance and fostering a sense of purpose and achievement.
Desired Profile
Candidates who stand out for this role typically:
- Hold a degree in Business or a related field.
- Bring at least six years of experience in sales, ideally in a direct distribution or consumer-facing model.
- Have advanced computer literacy, especially in Excel and PowerPoint.
- Demonstrate strong leadership skills and an ability to energize large, geographically dispersed teams.
- Are strategic thinkers with strong organizational and planning abilities.
- Possess excellent interpersonal and communication skills to build lasting relationships with both internal teams and external stakeholders.
- Show a keen sense of operational excellence, attention to detail, and a customer-first mindset.
What Sun King Offers
At Sun King, you are not just joining a company—you are joining a movement to redefine energy access and economic empowerment for millions. As the Regional Business Manager, you will benefit from:
- A unique opportunity to lead and grow within a socially impactful industry.
- An inclusive, purpose-driven work culture that values innovation, ownership, and teamwork.
- Access to structured learning and development through the Sun Center for Leadership.
- Exposure to a diverse, multicultural workplace with colleagues from various backgrounds and regions.
- A platform to influence real change in off-grid communities, helping reduce reliance on kerosene and diesel while promoting environmental sustainability.
- A career with purpose, where performance is recognized and rewarded based on merit.
About Sun King
Sun King is the global market leader in off-grid solar technology, offering affordable, clean energy solutions through innovative product design, fintech integration, and wide-scale field operations. With over 2,800 employees across 12 countries and more than 20 million homes connected to solar energy, Sun King is reshaping the lives of people in underserved regions.
By providing Pay-As-You-Go solar products, Sun King has unlocked financial inclusion, clean energy access, and new economic opportunities for rural households. Each solar unit saves customers hundreds of dollars over time, while reducing dependency on fossil fuels and improving health and safety.
Sun King processes over 650,000 payments daily through its mobile and agent-based network, offering a range of products from solar home systems to solar inverters that rival traditional electric grid power. The company is now expanding into clean cooking, electric mobility, and entertainment products to further enhance the quality of life for its customers.
Sun King is also a leader in workplace diversity, with women comprising 44% of its workforce and a strong commitment to equity and inclusion.
Sun King is an equal opportunity employer. The company hires, trains, compensates, and promotes employees solely based on skills, experience, and performance, without discrimination on the basis of race, gender, religion, disability, sexual orientation, or any other status.
Location
This is a full-time, permanent, onsite position based in the Mountain Region, Kenya.
Reporting To: Zonal Business Manager
Department: EasyBuy Direct Sales
Join the Movement
Are you a passionate, purpose-driven leader with a desire to drive impact and grow professionally in a dynamic environment? This is your chance to be part of a transformative journey that lights up homes, communities, and futures.
