Sun King, a global leader in off-grid solar energy solutions, is seeking an experienced and dynamic Regional Business Manager to lead its sales and operations for the North Coast region of Kenya. This is a permanent, full-time opportunity suited for a results-driven professional with a passion for impact-driven innovation, business leadership, and community engagement.
Sun King is at the forefront of reshaping the energy access landscape for millions across Africa and Asia. With a strong mission to make clean, affordable, and reliable energy accessible to underserved populations, Sun King combines innovation, world-class product design, financial technology, and field operations to provide solar-powered products on a Pay-As-You-Go (PAYG) basis. These products empower communities, improve lives, and contribute significantly to sustainability goals.
The ideal candidate for this role will have strong business acumen, a talent for managing teams, and a customer-first attitude. This role is particularly important as it involves guiding the EasyBuy business unit — a pioneering model that enables customers to pay for solar energy in small, manageable installments — ensuring accessibility for low-income, off-grid families.
Position: Regional Business Manager – North Coast
Department: EasyBuy Direct Sales
Location: North Coast, Kenya
Workplace Type: Onsite
Reporting To: Zonal Business Manager
Employment Type: Permanent – Full Time
About the Role
The Regional Business Manager will be responsible for overseeing and accelerating sales, collections, and business operations within the North Coast region. The manager will lead and develop a large field-based sales network responsible for direct distribution of Sun King’s solar products, ensuring effective implementation of the EasyBuy model and optimal team performance.
This role involves extensive field engagement, rigorous performance management, and an unwavering focus on customer satisfaction and brand development.
Key Responsibilities
1. Team Leadership and Development
- Recruit, develop, retain, and motivate the regional team, including Area Business Managers (ABMs), Sun King Store Executives, and Field Sales Executives (FSEs).
- Establish a high-performance culture that values process orientation, discipline, ethics, and customer centricity.
- Provide continuous mentorship and ensure all team members are well aligned with company objectives and customer needs.
- Support the professional growth of Area Business Managers by offering structured training across sales, collections, logistics, technical knowledge, and product understanding.
2. Operational Clarity and Role Definition
- Provide day-to-day task clarity for ABMs, Regional Mentors, and Store Executives, including detailed expectations on routes, targets, sales approaches, and customer query management.
- Ensure each Field Sales Executive understands the territory, product knowledge, and troubleshooting guidelines to deliver a seamless customer experience.
3. Field Engagement and Sales Execution
- Conduct weekly meetings or joint field visits with each Area Business Manager and top-performing Field Sales Executives in every area.
- Personally oversee the first ten sales in any newly launched area to ensure effective onboarding and understanding of sales and collection processes.
- Lead by example during joint fieldwork by attending market activations, SACCO meetings, community group sessions, and local events to support team sales efforts.
4. Target Achievement and Performance Monitoring
- Set monthly sales and collections targets by the 2nd of each month, then track and drive consistent performance to meet or exceed goals.
- Provide timely reports including daily and weekly updates on sales volumes, FSE recruitment, customer concerns, and preparations for launching new areas.
5. Sales Process Management and Training
- Oversee daily performance reviews with Area Business Managers to identify gaps and deliver training that enhances collections and field effectiveness.
- Emphasize proactive customer profiling, systematic collection follow-ups, issue resolution, and system repossession in cases of prolonged default.
6. Market Intelligence and Brand Development
- Monitor regional market dynamics, including competitor activity, and implement strategies that enhance Sun King’s competitive advantage.
- Foster strong relationships within the local business ecosystem to strengthen Sun King’s brand and protect its market share.
7. Customer Service Excellence
- Ensure that all customer-facing activities meet world-class service standards, including product delivery, usage training, payment assistance, installations, and after-sales support.
- Establish clear communication channels between Energy Officers and customers to ensure that all complaints or service issues are resolved within 24 hours.
8. Marketing and Cost Control
- Coordinate the distribution of marketing resources and equipment (e.g., smartphones) in a cost-effective manner.
- Optimize returns on investment across marketing campaigns, supply chain activities, store maintenance, and equipment usage.
9. Oversight and Compliance
- Monitor and participate in Area Business Manager-led meetings with Energy Officers to evaluate the effectiveness of the sales strategy.
- Conduct unannounced visits to field operations to maintain high standards and consistency across teams.
- Recognize and reward high-performing individuals to cultivate a motivated and performance-oriented environment.
Candidate Profile
The successful candidate will bring strong managerial skills, a passion for impact-focused business, and a track record of delivering results. The following attributes will help ensure success in this role:
- A degree in a business-related field or an equivalent combination of education and experience.
- A minimum of six years of hands-on experience in sales, preferably in a field-based distribution environment.
- Proficiency in computer applications, particularly Excel and PowerPoint, for performance tracking and reporting.
- Strong people management and motivational skills with experience leading large teams.
- Highly organized, strategic thinker with a strong grasp of planning and prioritization.
- Capacity to think innovatively, execute cost-effectively, and visualize the long-term implications of business decisions.
- Strong communication skills with the ability to coach, support, and develop others.
- A customer-first mindset with a proven ability to deliver exceptional service and operational excellence.
What Sun King Offers
Sun King believes in investing in its people and provides an environment that supports career growth, personal development, and long-term success. Here’s what you can expect:
- Professional Growth: Opportunities to grow in a fast-paced, socially impactful sector that is revolutionizing energy access.
- Collaborative Culture: Join a supportive team of dedicated professionals driven by innovation and the desire to make a real difference in the world.
- Diverse and Inclusive Workplace: Experience a global work environment where all voices are heard and valued. Women make up 44% of Sun King’s workforce.
- Learning and Development: Participate in structured programs through the Sun Center for Leadership that enhance your leadership, management, and professional skills.
- Meaningful Work: Every action you take contributes to improving lives and protecting the environment by replacing kerosene and diesel with clean, solar energy.
- Global Perspective: Be part of a company operating in over a dozen countries, where you’ll interact with colleagues from a range of backgrounds, geographies, and specialties.
About Sun King
Sun King is the world’s largest off-grid solar energy company, committed to ending energy poverty. With a product portfolio ranging from basic solar lighting to robust solar-powered systems capable of powering high-energy appliances, Sun King has transformed the lives of over 20 million households.
The company’s EasyBuy Pay-As-You-Go model enables affordability by allowing customers to pay small amounts through mobile money platforms. With more than 28,000 field agents and over 650,000 transactions per day, Sun King provides not just energy access but also economic empowerment and job creation across communities.
Sun King is more than just a solar company — it’s a mission-driven movement of innovators and change-makers who believe in a future where everyone has access to clean, reliable energy.
Application Details
Sun King invites passionate, qualified individuals to apply for this exciting leadership role. If you are eager to make a tangible difference in people’s lives, while building a rewarding career in a high-growth industry, we would love to hear from you.
