In the dynamic world of automotive and machinery aftersales services, ensuring seamless supply and service support to customers is essential. Companies that lead in the aftersales domain invest heavily in competent, customer-centric professionals who are passionate about delivering top-notch service, while growing market share. It is in this context that we are pleased to announce an exciting opportunity for qualified and experienced professionals to join a vibrant team as a Regional Parts Sales Representative (RSR).
This role is pivotal in shaping the growth trajectory of the aftersales function, and it offers a dynamic environment where high-performing individuals can make a measurable impact. If you are driven, have an eye for opportunity, and possess a deep understanding of the automotive or machinery parts landscape, then this opportunity might be your ideal next step.
Purpose of the Role
As a key member of the After Sales team, the Regional Parts Sales Representative (RSR) will be responsible for driving business growth through aggressive customer acquisition and retention strategies. The role is centered on achieving ambitious sales targets, expanding market share, and nurturing long-term business relationships with both new and existing clients. The RSR will work closely with cross-functional teams to ensure effective delivery of customer service, while executing strategic sales initiatives within the assigned region.
Key Responsibilities
The role of the Regional Parts Sales Representative encompasses a wide range of responsibilities aimed at maximizing parts sales volumes and profitability across the region. These include:
1. Customer Acquisition and Relationship Management
- Conduct regular field visits, telephone engagements, and product presentations to potential and existing customers within the assigned region.
- Build and sustain long-term relationships with key customers by understanding their needs, addressing concerns, and ensuring overall satisfaction.
- Act as the primary point of contact for customers, ensuring professional and timely communication to maintain trust and loyalty.
2. Sales Planning and Execution
- Develop and implement structured daily, weekly, and monthly work schedules designed to maximize sales coverage and optimize efficiency within the territory.
- Align sales activities with company targets by preparing realistic yet ambitious sales plans and tracking performance against benchmarks.
- Execute parts sales strategies to increase market penetration, including identifying new business opportunities in untapped or under-served segments.
3. Product Knowledge and Promotion
- Demonstrate in-depth knowledge of the company’s product portfolio and use this knowledge to present suitable solutions that meet customer needs.
- Educate customers on the benefits of genuine parts, including safety, durability, and long-term cost-effectiveness.
- Promote new products, product upgrades, or enhancements in line with company objectives and customer expectations.
4. Cross-Functional Collaboration
- Work collaboratively with internal departments such as marketing, finance, logistics, and technical support to ensure a seamless customer experience.
- Coordinate with the marketing team to execute regional campaigns and enhance product visibility through branding, promotions, and field activations.
- Liaise with the technical team to ensure accurate product information, installation support, and warranty handling.
5. Market Intelligence and Competitor Analysis
- Gather market insights by collecting and analyzing feedback from customers and tracking competitor strategies.
- Report on competitor pricing, promotions, and customer engagement tactics to inform internal strategy adjustments.
- Identify emerging customer needs and recommend product or service improvements to management.
6. Dealer Support and Network Development
- Support the regional dealer network by enhancing their performance through training, marketing support, and close monitoring of sales metrics.
- Conduct joint visits with dealers and their sales teams to strengthen partnerships and reinforce product positioning in local markets.
- Drive dealer engagement in sales promotions and aftersales events to build visibility and increase foot traffic.
7. Account Management and Credit Control
- Monitor customer accounts to ensure timely payments and adherence to approved credit limits.
- Collaborate with the finance department to manage credit approvals and follow up on outstanding debts.
- Provide accurate billing documentation and resolve invoicing discrepancies in a professional and timely manner.
8. Reporting and Administration
- Maintain detailed and up-to-date call logs, sales plans, and performance reports to track territory progress.
- Submit daily, weekly, and monthly reports that provide insights into customer interactions, sales conversions, and market developments.
- Ensure documentation and internal records meet compliance requirements and reflect current customer information.
9. Policy Adherence and Additional Duties
- Comply with all organizational policies, including safety procedures, ethical standards, and administrative guidelines.
- Perform any other duties or responsibilities as may be assigned by the supervisor or management in alignment with business objectives.
- Act as a brand ambassador for the company by upholding professionalism, integrity, and quality in all customer interactions.
Qualifications and Experience
Candidates applying for the position of Regional Parts Sales Representative should meet the following criteria:
- Proven experience in parts sales, automotive aftermarket, or related fields with a strong understanding of regional customer dynamics.
- Demonstrated ability to meet and exceed sales targets in a competitive environment.
- Strong interpersonal skills with the ability to build lasting business relationships.
- Excellent communication skills—both written and verbal.
- Ability to work independently in a target-driven environment with minimal supervision.
- Willingness to travel extensively within the assigned region.
- Proficiency in preparing reports and using CRM or sales tracking tools will be an added advantage.
This role presents an exciting opportunity to be part of a progressive team focused on delivering excellence in aftersales service. The Regional Parts Sales Representative is not only a sales role but also a strategic one—helping the business adapt to changing customer needs, competitor challenges, and market trends. Successful candidates will find a supportive environment that rewards initiative, performance, and a proactive approach to client engagement.
If you are a self-driven sales professional with a keen interest in automotive parts or industrial components and are looking to grow your career with a reputable organization, then this opportunity is for you.
