Senior Manager, Digital Marketing and Communications
Marketing & Communication – Nairobi, Nairobi
Job Purpose
The role is responsible for the design and implementation of data-driven digital marketing strategies that drive new customer acquisition, increase engagement, and build brand affinity. This role exists to enhance I&M Bank’s position as a digitally innovative financial partner by executing effective campaigns, overseeing digital channels, and managing strategic projects that align with both brand and commercial objectives.
Key Responsibilities
- Manage stakeholder engagements within the Bank and Group to understand their digital needs, objectives, and the ideal audience for the segment solutions.
- Identify strategic digital opportunities and channels to enhance and deliver cutting edge campaign strategies
- Determine success metrics and KPIs to drive brand awareness (Engagement, Reach, Impression) and Conversion (Leads and Sales)
- Work and supervise the team to design and develop various marketing communications targeting internal and external stakeholders via relevant marketing channels to create a cohesive brand image and messaging construct.
- Design, develop and manage the overall social media plan, providing clarity on activity, priorities and success metrics/criteria.
- Define strategic content type and advertising formats for business and brand campaigns.
- End-to- end management of the bank’s core social media platforms (Twitter, LinkedIn, Facebook, Instagram and YouTube) as well as content review.
- Manage the bank’s online reputation across customer comments, brand mentions across all earned, owned and paid media to ensure sustained positive brand reputation and craft proactive reputation management strategies.
- Develop daily, weekly, monthly and quarterly reports across social media, digital marketing and media coverage for all entities.
- Research and identify potential new media partners/vendors to enhance the marketing/communications plans.
- Adopt and share best practices and ideas for digital marketing campaigns with the group.
Job Dimensions:
Financial Responsibility:
N/A
Job Specifications
Academic Qualifications
· Master’s degree in relevant field
· Bachelor’s degree in Marketing, Communications, or a related field
· Professional certifications in Digital Marketing (Google, Meta, HubSpot) preferred
· Graphic Design is an added advantage
Professional Qualifications / Membership to professional bodies/ Publication
· Membership in professional bodies in the Digital Marketing field.
· CIM, MSK memberships or in related field.
Work Experience Required
· Over six (6) years’ relevant experience with over three (3) years in a senior management role in a similar sized organisation
Competencies:
· Performance marketing and campaign optimization
· Strong Digital Knowledge of SEO, SEM, Programmatic Ad-buying, Analytics, Design Thinking UX/UI
· Strong Commercial Awareness and an ability to connect to business goals
· Planning & Organizational skills
· Analytical Skills and attention to detail
· Strong Oral and Written Communication skills
· Interpersonal skills to manage stakeholders at all levels
· Strong Ethics and integrity
· Excellent Analytics and Reporting Skills and Tools.
If you believe you meet the above requirements log onto our www.imbankgroup.com/ke and click on careers and apply for the position. Your application should reach us as soon as possible but not later than 8th August 2025.
