In today’s dynamic financial environment, the role of sales professionals in banking is increasingly crucial to ensuring growth, sustainability, and improved customer experiences. A leading Kenyan bank is currently seeking enthusiastic and driven individuals to fill the position of Direct Sales Representative within its Consumer Banking Department. These roles, available across Kisumu, Nairobi, and the Pwani regions, are integral to the bank’s strategy to drive retail banking growth and broaden customer access to innovative financial solutions.
If you are passionate about sales, customer engagement, and working in a fast-paced financial environment, this opportunity offers the perfect platform to advance your career while making a measurable impact in the banking industry.
Overview of the Role
Position: Direct Sales Representative
Department: Consumer Banking
Band/Level: Direct Sales Representative
Location: Kisumu, Nairobi, and Pwani Regions
Contract Terms: Fixed Term Contract
Contract Duration: One Year
Application Deadline: August 6, 2025
Job Summary
The Direct Sales Representative will be responsible for consistently delivering superior sales performance for the Retail Banking Division. Through careful planning, analysis, and execution of targeted sales initiatives, the role holder will contribute directly to the achievement of the bank’s retail growth targets.
This position is ideally suited for individuals who thrive in client-facing roles, enjoy building relationships, and are goal-oriented. It demands a proactive attitude, sharp communication skills, and a deep understanding of customer behavior.
Key Responsibilities
The Direct Sales Representative will undertake the following key duties:
1. Prospecting and Customer Onboarding
- Proactively identify new opportunities in the retail market segment through systematic prospecting.
- Conduct customer visits and initiate onboarding processes for new clients.
- Promote and explain the bank’s suite of retail products, tailoring solutions to customer needs.
2. KYC and Compliance Adherence
- Collect and verify all necessary customer documents required for account opening.
- Ensure full compliance with the bank’s Know Your Customer (KYC) and Anti-Money Laundering (AML) policies and procedures.
3. Customer Relationship Management
- Establish and maintain strong relationships with clients by providing relevant support, accurate information, and consistent guidance on the bank’s products and services.
- Act as the primary point of contact for customer queries and requests related to assigned products.
4. Achievement of Sales Targets
- Drive sales performance to achieve and exceed set targets on a daily, weekly, and monthly basis.
- Monitor personal progress and work with supervisors to optimize performance.
5. Customer Service and Complaint Resolution
- Handle customer complaints and escalate complex issues in accordance with bank policy.
- Maintain a high standard of professionalism and service delivery in all interactions.
6. Market Intelligence and Feedback
- Gather timely and relevant feedback from the market and customers to inform product development and competitive positioning.
- Share insights with the business development and product teams for continuous improvement.
7. Sales Reporting
- Prepare and submit regular reports on sales activities, pipeline status, and performance against targets.
- Ensure reports are accurate, timely, and aligned with department standards.
8. Participation in Campaigns and Events
- Actively participate in open days, exhibitions, and sales campaigns to promote products and expand customer outreach.
- Organize and execute localized product activations aligned with the regional sales strategy.
9. Business Development Support
- Identify and recommend new business development opportunities to the relevant teams for follow-up and strategic engagement.
10. Policy and Procedure Compliance
- Maintain full awareness and understanding of bank procedures, policies, and operational standards.
- Ensure that all sales and service processes conform to internal audit and regulatory requirements.
Desired Academic Qualifications
Applicants should hold a Bachelor’s degree with at least Second Class Honours (Upper Division), preferably in a business-related discipline. While previous working experience in a sales or banking environment is an added advantage, the bank also welcomes energetic fresh graduates eager to learn and grow within the organization.
Required Personal Attributes and Technical Skills
To succeed in this role, candidates must demonstrate a blend of personal ethics, customer-oriented thinking, and technical competence. The following competencies are particularly important:
1. Communication and Interpersonal Skills
- Ability to build instant rapport with customers and present product information effectively.
- Strong verbal communication and professional report-writing capabilities.
2. Personal Integrity and Ethics
- Uphold the highest standards of honesty, fairness, and transparency in all transactions and interactions.
3. Self-Motivation and Independence
- Demonstrated ability to work independently with minimal supervision while remaining productive and aligned with team objectives.
4. Negotiation Skills
- Capable of engaging clients and stakeholders in value-based negotiations that lead to win-win outcomes.
- Ability to influence customer decision-making in a respectful and informed manner.
5. Analytical and Conceptual Thinking
- Aptitude for understanding banking products and systems with attention to detail and analytical precision.
- Ability to assess customer needs and recommend tailored financial solutions.
6. Digital and Technological Literacy
- Proficient in the use of basic office software and digital platforms relevant to sales and reporting.
- Willingness to learn new banking systems and digital customer engagement tools.
Employment Terms and Compensation
The Direct Sales Representative role will be offered on a one-year fixed-term contract. The compensation package includes:
- A retainer salary that offers income stability.
- A performance-based pay component linked to sales targets, offering significant earning potential for high performers.
- Exposure to industry-leading training programs and ongoing mentorship.
This structure provides the ideal environment for ambitious individuals seeking to prove themselves in a result-driven environment while earning a competitive income.
Regional Opportunities and Coverage
The bank is currently hiring for this role in the following regions:
1. Kisumu Region
- Candidates residing in or familiar with Kisumu and its surrounding areas are encouraged to apply.
- Local market knowledge and language familiarity will be advantageous in engaging customers effectively.
2. Nairobi Region
- The city’s diverse and competitive banking landscape requires individuals who are energetic, innovative, and well-versed in modern consumer trends.
- Candidates will be exposed to high-traffic customer segments, from working professionals to SMEs.
3. Pwani Region
- Covering areas such as Mombasa, Kilifi, and Kwale, this region presents unique retail banking opportunities.
- Candidates should be culturally aware and skilled in engaging both urban and peri-urban clientele.
Each region offers distinct challenges and rewards, making this opportunity suitable for individuals from varied backgrounds and interests.
Career Growth and Future Opportunities
While this role begins with a fixed-term contract, the bank emphasizes internal mobility and merit-based advancement. Successful sales representatives may be considered for permanent roles based on:
- Achievement of targets
- Demonstrated customer engagement ability
- Alignment with organizational values
- Contribution to team and regional performance
Moreover, the bank invests in continuous learning and career development, offering programs on personal branding, financial advisory, customer experience, and product mastery.
Final Thoughts
The role of Direct Sales Representative is more than just a sales position—it is a gateway into one of the country’s most respected financial institutions. It allows you to build meaningful customer relationships, contribute to financial inclusion, and grow professionally in a supportive and performance-oriented culture.
If you are driven by goals, excited by the opportunity to interact with people, and motivated to achieve tangible results, then this could be the next big step in your career journey.
The bank looks forward to bringing on board individuals who are not only capable but also passionate about making a difference in people’s financial lives.
Applications must be received on or before August 6, 2025. Interested candidates are encouraged to apply promptly to secure a chance to participate in this competitive and rewarding recruitment process.
For more information and to submit your application, kindly send your application via email as indicated in the official vacancy announcement.
