Premier Hospital is a leading private healthcare provider located in Nyali, Mombasa, committed to delivering exceptional medical care with a personalized touch. We pride ourselves on a patient-centered culture that ensures holistic wellness, embracing a philosophy built on compassion, care, and competence. Our hospital offers a broad spectrum of services, including emergency, outpatient, and inpatient care, with a strong emphasis on innovation and excellence in service delivery.
As part of our ongoing efforts to expand our outreach and improve access to high-quality healthcare, we are seeking to recruit a dynamic, driven, and highly skilled Marketing Executive to join our team. This opportunity is ideal for an individual passionate about healthcare marketing and communications and who is eager to contribute to the growth and visibility of one of Mombasa’s most respected hospitals.
Position: Marketing Executive
Reports To: Marketing and Business Development Manager
Location: Nyali, Mombasa
Application Deadline: 5.00pm, 22nd August 2025
Application Mode: Online only (via [email protected])
Job Purpose
The Marketing Executive will play a pivotal role in driving favorable business growth and customer retention through innovative, cost-effective, and high-impact marketing strategies. Reporting directly to the Marketing and Business Development Manager, the successful candidate will oversee the creation and implementation of dynamic marketing plans that align with the hospital’s strategic vision.
This position demands creativity, strategic thinking, excellent communication skills, and a proactive approach to identifying market trends, promoting hospital services, and maintaining strong relationships with both internal and external stakeholders.
Main Duties and Responsibilities
1. Strategic Marketing Planning
- Develop and implement effective marketing strategies and brand enhancement plans that support the hospital’s overall mission and growth objectives.
- Ensure that all marketing activities are strategically aligned with organizational goals and responsive to emerging trends within the healthcare industry.
2. Business Development and Opportunity Generation
- Identify, assess, and pursue new business opportunities to increase patient volumes and market share.
- Actively promote the hospital as a provider of choice through outreach and strategic partnerships.
3. Brand and Content Management
- Ensure regular updates of marketing materials including brochures, flyers, and service guides.
- Manage brand consistency across all communication channels and maintain high standards of visual identity.
4. Stakeholder and Client Database Management
- Maintain an accurate and up-to-date database of patients, referral doctors, insurance companies, corporate clients, and other key stakeholders.
- Leverage the database to support targeted marketing campaigns and personalized communications.
5. Customer Experience Promotion
- Lead efforts to enhance patient satisfaction and foster a culture of excellence in service delivery.
- Collaborate with relevant departments to monitor service feedback and implement improvement measures.
6. Visibility and Project Implementation
- Support implementation of projects aimed at increasing hospital visibility and strengthening the brand within the Mombasa region and beyond.
- Execute branding initiatives, both onsite and offsite, in collaboration with the relevant teams.
7. Market Intelligence and Data Analysis
- Conduct thorough market analysis to understand competitor activities, emerging industry trends, and shifting consumer behavior.
- Translate data insights into actionable marketing strategies that improve engagement and conversion rates.
8. Interdepartmental Collaboration
- Work closely with clinical, operational, and support teams to ensure cohesive messaging and alignment of service promotion efforts.
- Ensure marketing initiatives reflect the operational capacity and strategic direction of each department.
9. Outreach and Segmentation
- Identify new and underserved market segments, and craft bespoke outreach strategies to raise awareness and encourage utilization of hospital services.
- Tailor marketing messages for specific services such as wellness clinics, maternity, diagnostics, and chronic disease management.
10. Corporate Social Responsibility (CSR) Support
- Organize and support CSR activities, including medical camps, health fairs, and wellness talks.
- Ensure proper branding, registration coordination, and follow-up communications with attendees and partners.
11. Online Presence and Digital Marketing
- Manage the hospital’s website and social media platforms, ensuring timely updates with relevant and engaging content.
- Monitor performance of digital campaigns and adjust strategies based on analytics and user feedback.
12. Internal Communications
- Keep staff informed of upcoming marketing initiatives, campaigns, and strategic goals through effective internal communication tools.
- Encourage departmental participation in promotional activities and campaigns.
13. Targeted Campaign Management
- Design and implement marketing campaigns tailored to seasonal or high-demand services, such as school-entry medical exams, wellness checks, or pediatric services.
- Monitor campaign effectiveness and recommend enhancements as needed.
14. Client Feedback and Reputation Management
- Track and analyze client feedback from various channels (online reviews, surveys, direct feedback) to inform marketing and service improvement strategies.
- Implement appropriate response strategies to address negative feedback and improve public perception.
15. Media and Advertising Coordination
- Liaise with advertising agencies, local media, and digital partners to ensure optimal media exposure and strategic advertising placements.
- Coordinate press releases, interviews, and event coverage to increase brand visibility.
16. Ethical Compliance and Industry Standards
- Ensure all marketing practices comply with regulatory requirements and ethical standards specific to the healthcare industry.
- Stay up-to-date with legislation related to healthcare advertising and patient privacy.
17. Relationship Building and Partner Engagement
- Establish and maintain strong relationships with clinical teams, administrative personnel, corporate clients, vendors, and community partners.
- Represent the hospital at public functions, industry events, and partnership forums.
18. Marketing Performance Reporting
- Prepare regular reports assessing the impact of marketing campaigns, digital engagement metrics, and ROI.
- Provide insights and recommendations for future improvements based on data-driven analysis.
Minimum Qualifications and Experience
- A Bachelor’s degree in Marketing, Commerce, or a business-related field.
- A professional qualification such as a CIM Diploma is an added advantage.
- A minimum of three (3) years’ experience in a healthcare marketing role.
- Demonstrated proficiency in digital marketing tools, CRM systems, and data analytics.
- Experience in campaign development, content creation, and strategic planning.
- Familiarity with the healthcare landscape in the Mombasa region is an added advantage.
Key Competencies and Skills
- Strong personal drive and results-oriented mindset with a passion for excellence.
- Exceptional verbal and written communication skills with a persuasive and engaging style.
- High level of integrity and a professional approach to work.
- Effective networking skills and ability to build rapport with diverse stakeholders.
- Strong organizational and time management abilities.
- Creative thinking and solution-oriented problem-solving capacity.
- Analytical acumen with the ability to interpret complex data and trends.
- Proficient in the use of social media platforms, email marketing tools, and CMS platforms.
- Ability to work independently and collaboratively in a fast-paced environment.
- Adaptability and resourcefulness in handling dynamic market conditions and emerging challenges.
Why Join Premier Hospital?
At Premier Hospital, you will be joining a forward-thinking institution where your skills, ideas, and contributions will be valued. We believe in nurturing talent and providing opportunities for professional growth in a supportive and inclusive environment. This position offers a unique opportunity to play a key role in shaping the image, visibility, and reputation of a premier healthcare brand in coastal Kenya.
As part of our commitment to excellence, we offer a competitive remuneration package, a collaborative team culture, and the satisfaction of contributing to a meaningful mission—improving lives through exceptional healthcare.
Application Process
If your background, experience, and skills align with the job specifications detailed above, we invite you to apply for this exciting opportunity.
To Apply:
Submit your application including a cover letter, detailed CV/resume, testimonials, and full contact details of at least three referees. Clearly quote the job title “MARKETING EXECUTIVE” on the subject line of your email. Kindly include your current and expected salary.
Send your application via email to: [email protected]
Deadline for application: 5.00pm, 22nd August 2025
Only online applications will be accepted. Applications will be reviewed on a rolling basis, and only shortlisted candidates will be contacted for interviews.
Take the next step in your marketing career by joining a hospital that is changing lives every day. Let your creativity, professionalism, and vision contribute to a healthcare experience that stands out in quality, compassion, and care.
