Jubilee Insurance, one of the most established and respected insurance companies in East Africa, has announced an opening for the position of Direct Sales Officer under Job Reference Number JHIL167. This opportunity is based at the Head Office in Nairobi and will be offered on a fixed-term contract.
Founded in August 1937 in Mombasa, Jubilee Insurance was the first locally incorporated insurance company in Kenya. Over nearly nine decades, it has grown to become the largest composite insurer in East Africa, offering Life, Pensions, General, and Medical Insurance services to a diverse and extensive clientele. Today, Jubilee serves more than 1.9 million clients across the region and maintains its leadership as the number one insurer in East Africa. With operations in Kenya, Uganda, Tanzania, and Burundi, Jubilee Insurance also holds the distinction of being the only ISO-certified insurance group listed on the Nairobi Securities Exchange, the Dar es Salaam Stock Exchange, and the Uganda Securities Exchange.
Jubilee Health Insurance Limited is seeking motivated, professional, and goal-oriented individuals to join its sales team as Direct Sales Officers. The successful candidates will report directly to the Team Leader, Direct Sales, and will play a vital role in driving growth in the medical insurance segment.
This career opportunity is ideal for individuals passionate about sales, relationship management, and client service excellence. The role requires a proactive approach to generating business, meeting defined sales targets, and ensuring compliance with both internal policies and regulatory standards.
Role Purpose
The Direct Sales Officer will be responsible for generating new business through direct selling of medical insurance products. This includes prospecting, identifying customer needs, matching them with suitable insurance solutions, and managing relationships to ensure long-term client satisfaction. The role requires resilience, professionalism, and the ability to balance sales performance with regulatory compliance.
The officer will achieve this through field visits, networking, referrals, and participation in marketing campaigns. Ultimately, the Direct Sales Officer is tasked with ensuring consistent acquisition of clients, timely closure of sales, and providing a seamless customer experience from prospecting to onboarding.
Key Responsibilities
The role of Direct Sales Officer at Jubilee Health Insurance Limited is extensive and requires dedication to several critical areas of responsibility. These responsibilities fall under four main categories: Business Development, Operational Duties, Corporate Governance, and Cultural Contributions.
Business Development
- Proactively identify and pursue new business opportunities through direct engagement methods such as fieldwork, door-to-door visits, networking, and leveraging referrals.
- Build, maintain, and manage a pipeline of qualified leads, ensuring continuous nurturing throughout the sales cycle.
- Conduct thorough needs-based assessments to provide customized medical insurance solutions to individuals, families, and small to medium-sized enterprises (SMEs).
- Deliver professional product presentations using structured pitches and solution-focused techniques designed to address client needs.
- Actively participate in targeted sales activations, community outreach events, and broader marketing campaigns aimed at increasing visibility and client acquisition.
- Prepare competitive proposals and tailored quotations while clearly articulating the value proposition of the offered products.
- Gather and analyze market intelligence concerning competitors, customer behavior, and emerging trends to strengthen product positioning and enhance competitiveness.
Operational Duties
- Consistently follow up with leads and prospects, ensuring timely closure of sales opportunities within defined turnaround periods.
- Maintain accurate and detailed records of client interactions, quotations, follow-ups, and applications using customer relationship management (CRM) systems or manual documentation where necessary.
- Ensure the timely submission of completed sales documentation, including Know Your Customer (KYC) forms, application forms, and medical declarations.
- Monitor and track personal sales performance by providing daily, weekly, and monthly updates to the line manager.
- Educate clients on policy features, including usage guidelines, provider networks, benefit limits, and available digital service platforms.
- Support onboarding processes to guarantee a seamless transition for clients post-sale.
- Collaborate with the operations team to address customer service issues, ensuring efficient processing and policy issuance.
Corporate Governance
- Adhere strictly to Jubilee Insurance’s internal policies, Insurance Regulatory Authority (IRA) guidelines, and ethical sales practices.
- Secure client consent while ensuring complete transparency in the disclosure of policy terms, medical declarations, and underwriting requirements.
- Maintain the confidentiality of client data and comply with all data protection regulations and company standards.
- Report any suspicious or fraudulent activity, mis-selling risks, or regulatory breaches through appropriate reporting channels.
- Attend and actively participate in compliance and ethics training sessions as required by the organization.
Cultural Contributions
- Adopt a customer-first mindset by delivering service that is honest, transparent, and respectful throughout the client journey.
- Actively contribute to a collaborative and performance-driven team culture by sharing insights, supporting colleagues, and participating in group initiatives.
- Display resilience, professionalism, and positivity in both individual and group sales activities.
- Demonstrate a commitment to continuous learning through regular training sessions and professional development activities, enhancing both product knowledge and sales capability.
Compliance with Laws, Regulations, and Company Policies
As part of the compliance framework, the Direct Sales Officer will be expected to:
- Stay informed of all relevant external laws and regulations, including Anti-Money Laundering (AML), Counter Financing of Terrorism (CFT), and Data Protection legislation.
- Ensure strict compliance with all internal company policies, processes, and procedures designed to align operations with legal and strategic requirements.
- Implement and support compliance programs within the department, ensuring full adherence to both internal and external regulatory standards.
- Develop and apply processes and controls that enhance compliance and reduce operational risks.
- Promote a culture of ethics and compliance by leading through example and consistently demonstrating integrity.
- Encourage open communication by fostering an environment where potential compliance concerns can be reported and addressed proactively.
Key Skills and Competencies
The successful candidate for the role of Direct Sales Officer must demonstrate the following skills and competencies:
- Strong ability to identify client needs, present solutions persuasively, close sales successfully, and establish long-term relationships.
- Proven experience in sourcing, qualifying, and nurturing leads using proactive outreach strategies.
- Capacity to build and sustain trust-based relationships with clients, resulting in high levels of satisfaction and loyalty.
- In-depth understanding of medical insurance products, benefits, and underwriting guidelines, allowing for informed consultations.
- Ability to deliver structured product presentations and communicate complex insurance concepts in a clear, concise manner.
- Knowledge of insurance premiums, coverage terms, and basic financial principles to guide clients confidently through product selection.
- Proficiency in accurate documentation, including handling applications and ensuring compliance with internal and regulatory requirements.
- Competence in gathering and analyzing market intelligence, identifying opportunities, and responding effectively to competitor activities.
- Skill in anticipating client concerns, addressing objections, and applying effective closing techniques to secure sales.
Academic Qualifications
- A Diploma or Bachelor’s Degree in Sales and Marketing, Business Administration, Insurance, or a related field.
- Certificate of Proficiency (COP) in insurance.
Relevant Experience
Applicants should demonstrate at least one to three years of direct sales experience, ideally within the insurance, banking, or financial services sector. This experience should include exposure to lead generation, direct client engagement, and closing sales in a competitive business environment.
Application Procedure
Candidates who meet the stated requirements and are interested in pursuing this opportunity are invited to submit their applications. Applications should be sent via email to [email protected]. Applicants are required to clearly quote the Job Reference Number JHIL167 and the position title Direct Sales Officer in their application.
The deadline for submission of applications is 19 September 2025. Only shortlisted candidates will be contacted for further stages of the recruitment process.
This opportunity provides a structured pathway for sales professionals seeking to grow their careers in the insurance sector with one of East Africa’s most reputable insurers. By joining Jubilee Health Insurance Limited, successful candidates will become part of a team dedicated to delivering innovative medical insurance solutions while upholding the highest standards of compliance, professionalism, and customer service.
