A reputable microfinance institution with a growing presence across Kenya is seeking to strengthen its team by recruiting Sales Agents in Meru, Nanyuki, Embu, Nyeri, and Mwea branches. The institution is dedicated to supporting individuals and businesses by providing accessible and customer-friendly financial solutions. With a focus on innovative products such as Logbook Loans and Title Deed Loans, the organization continues to expand its client base and is offering employment opportunities to individuals who are passionate about sales, customer service, and financial growth.
The position of Sales Agent plays a vital role in building and maintaining customer relationships, increasing sales volumes, and ensuring sustainable revenue growth for the institution. The successful candidates will be self-driven, proactive, and committed to meeting sales targets while delivering exceptional service to clients.
Position: Sales Agent
Overall Purpose of the Role
The Sales Agent will be responsible for generating sales of financial products, identifying potential clients, converting leads into customers, and ensuring client satisfaction through effective service delivery. The role requires resilience, determination, and the ability to work under pressure while maintaining a professional approach in all interactions with clients and colleagues.
Key Duties and Responsibilities
- Sales of Financial Products
- Actively market and promote the institution’s loan products, including Logbook Loans, Title Deed Loans, and other available financial services.
- Engage prospective clients through direct sales, referrals, community outreach, and branch-based marketing activities.
- Explain product features, terms, and conditions clearly to clients to ensure they make informed borrowing decisions.
- Client Acquisition and Relationship Management
- Identify potential customers within the designated geographical area and convert them into active clients.
- Develop and maintain strong, long-term relationships with customers to enhance trust and encourage repeat business.
- Provide after-sales support by addressing customer inquiries and concerns promptly.
- Target Achievement and Performance Monitoring
- Work towards achieving individual and branch sales targets consistently.
- Track personal performance using daily, weekly, and monthly reports as provided by the institution.
- Strive to exceed set targets to benefit from commission-based earnings and other incentives.
- Customer Service and Retention
- Deliver high standards of customer service by ensuring professionalism in all interactions.
- Provide timely and accurate information about loan products, repayment terms, and requirements.
- Assist clients in completing loan application processes while ensuring compliance with institutional procedures.
- Fieldwork and Market Development
- Conduct field visits to prospective clients, including businesses and households, to present loan products.
- Actively engage in community-based events or forums where potential clients can be reached.
- Gather feedback from the field to support product improvement and market strategy adjustments.
- Compliance and Risk Management
- Ensure that all loan applications submitted are supported with the required documentation.
- Comply with the institution’s credit policies, procedures, and guidelines to safeguard against defaults.
- Report any suspicious activities or potential risks observed in client engagements.
- Team Collaboration
- Work closely with branch managers and colleagues to implement coordinated sales strategies.
- Share market insights with the team to foster collective growth and competitiveness.
- Participate in branch meetings and training sessions to improve skills and stay updated on institutional changes.
Incentives and Benefits
Sales Agents will be entitled to competitive commissions tied to performance on loan sales, particularly Logbook and Title Deed loans. In addition, the institution provides performance-based bonuses, transport facilitation, and airtime to support fieldwork activities. These benefits are designed to motivate and reward hardworking agents who consistently deliver strong results.
Workstations
The recruitment is specifically targeting candidates willing to work from the following branches:
- Meru
- Nanyuki
- Embu
- Nyeri
- Mwea
Applicants are encouraged to indicate clearly the branch where they would prefer to be stationed when submitting their applications.
Key Attributes Required for the Role
While qualifications have already been outlined, the Sales Agent role demands certain personal attributes and competencies to succeed in a highly competitive financial sales environment. These include:
- Strong communication and interpersonal skills to interact effectively with clients and colleagues.
- Negotiation and persuasion abilities to convince prospective clients to purchase financial products.
- High level of self-motivation, with a focus on meeting and exceeding sales targets.
- Professionalism and integrity in handling client information and institutional processes.
- Resilience and adaptability to navigate challenges in field-based sales.
Career Growth Opportunities
The Sales Agent position is not only an entry point into the microfinance sector but also a stepping stone to higher roles within the institution. Successful agents with proven track records may be considered for future promotions to supervisory and managerial positions in sales and branch management. The organization values dedication, results, and leadership potential, providing avenues for career advancement.
Application Process
Interested candidates who meet the outlined requirements are invited to apply by submitting their applications via email. Applicants should send their detailed CVs and cover letters to:
When applying, candidates must indicate clearly the branch of preference (Meru, Nanyuki, Embu, Nyeri, or Mwea) in the subject line of the email. This will enable the institution to allocate applicants appropriately based on their location interests and branch requirements.
Application Deadline
All applications must be submitted on or before 30th August 2025. Any applications received after this deadline will not be considered.
Final Remarks
This employment opportunity provides a platform for ambitious sales professionals to join a leading microfinance institution that is committed to empowering individuals and businesses through accessible loan solutions. The Sales Agent position is performance-driven and best suited for individuals who thrive in sales environments and are passionate about financial services. With attractive commissions, bonuses, and logistical support, the institution offers an enabling environment for individuals who wish to build a rewarding career in the microfinance sector.
