The financial services sector continues to expand rapidly in Kenya, with bancassurance playing an increasingly critical role in driving insurance penetration and expanding access to financial products. In line with this growth, a leading financial institution is seeking to recruit a Bancassurance Regional Sales Manager to strengthen its sales force, enhance market presence, and ensure sustained growth across key regions.
The role is designed for an individual with strong leadership abilities, excellent business development skills, and a proven track record in both life and non-life insurance. The Bancassurance Regional Sales Manager will report to the Head of Bancassurance Sales and Business Development and will be responsible for planning, directing, and coordinating the delivery of sales targets in the assigned region.
This position requires a strategic thinker who can translate market opportunities into actionable sales plans while simultaneously managing and motivating a diverse sales team. It offers the opportunity to influence business outcomes, build a strong customer base, and play a vital role in the long-term success of the institution’s bancassurance business.
The successful candidate will be expected to demonstrate strong managerial capabilities, innovation in sales execution, and the ability to align team performance with organizational goals. Below is a comprehensive overview of the responsibilities associated with this role.
Job Description
Key Responsibilities
- Accountability for Regional Sales Targets
The Bancassurance Regional Sales Manager will be fully responsible for the achievement of annual sales targets within the assigned region. This involves setting clear sales objectives, monitoring performance against agreed benchmarks, and implementing corrective strategies when necessary. The role holder will ensure that the sales team delivers consistent and measurable results in line with the company’s overall growth agenda. - Leadership and Training of Sales Staff
The position requires the provision of strong leadership and structured guidance to the regional sales staff. The manager will conduct regular training sessions to build the technical and interpersonal competencies of the sales team. Beyond direct bancassurance staff, the role holder will also provide oversight and support to other sales channel staff within the region to ensure bancassurance products are fully integrated into the wider sales network. - Client-Centric Solutions Delivery
Ensuring clients receive timely, tailored, and effective solutions is central to the role. The manager will work closely with teams to align product offerings with customer needs. This requires thorough understanding of client requirements, ability to anticipate market trends, and ensuring delivery of solutions that enhance client satisfaction and retention. - Performance Monitoring and Tactical Execution
The role involves continuous analysis of performance metrics across the region. The manager will interpret sales data, identify gaps, and devise tactical interventions to enhance productivity. The strategies implemented should be flexible enough to adapt to changing market conditions while remaining aligned with the company’s overarching objectives. - Business Development and Market Research
The Bancassurance Regional Sales Manager will play a pivotal role in identifying and developing new sales opportunities. This includes carrying out market research, analyzing emerging customer needs, and devising innovative sales strategies to penetrate new market segments. In addition, the manager will provide actionable feedback and propose marketing initiatives to support regional business growth. - Talent Development and Retention
Sustaining a high-performing sales force requires continuous performance management and development of staff. The role holder will implement performance appraisal systems, set performance improvement plans where needed, and ensure that staff have access to professional development opportunities. Building an internal pipeline of talent is a critical part of ensuring continuity and organizational resilience. - Subject Matter Expertise and Business Support
Acting as a subject matter expert in bancassurance, the manager will support business partners across various channels. This will include providing advice, assisting with complex client cases, and ensuring that all stakeholders are aligned with the company’s bancassurance goals. The manager will also ensure customer retention remains within acceptable levels by providing ongoing support and strategic direction. - Product Promotion and Awareness
The manager will actively champion bancassurance products across the assigned region. This includes driving system adoption, ensuring effective leads management, and coordinating sales campaigns. The role also involves organizing customer seminars aimed at product awareness, business promotion, and market education, thereby positioning the institution as a trusted financial partner. - Integration of Life Insurance Sales into Banking Teams
Another critical function of the role is ensuring adequate allocation of sales staff to cover both life and non-life insurance segments. The manager will oversee the integration of life insurance sales within banking sales teams to ensure seamless delivery, maximized cross-selling opportunities, and improved customer experience. - Other Duties as Assigned
The Bancassurance Regional Sales Manager may be called upon to undertake additional responsibilities as assigned by the Head of Bancassurance Sales and Business Development. Such tasks will typically support broader strategic objectives and contribute to the overall growth of the institution.
The Person
For this role, the successful applicant should demonstrate strong academic and professional grounding in insurance and sales management. Specifically, the requirements include:
- A bachelor’s degree from a university recognized by the Commission for University Education in Kenya.
- A Diploma in Insurance, either Associate of the Insurance Institute of Kenya (AIIK) or the Chartered Insurance Institute (Dip CII).
- A master’s degree will be considered an added advantage.
- At least five years of experience in bancassurance sales or a comparable business development role.
- A minimum of five years of sales management experience in both life and non-life insurance.
These qualifications will ensure the role holder has the expertise to effectively manage sales teams, design winning strategies, and deliver exceptional results across the assigned region.
Application Details
The institution encourages applications from qualified individuals who meet the outlined requirements. Interested candidates are advised to submit their applications before the deadline. The application period closes on Friday, 29th August 2025.
The organization is committed to promoting inclusivity and encourages qualified candidates with disabilities to apply. Only short-listed candidates will be contacted for the next stage of the recruitment process.
Closing Statement
This role offers an opportunity for an experienced professional to contribute significantly to the growth of bancassurance in Kenya. With responsibilities spanning leadership, sales management, client engagement, and business development, the Bancassurance Regional Sales Manager will play a critical part in achieving the institution’s regional sales objectives.
