Job Description :
Job Title: Shopper Manager – Ciders
Reports to: Shopper Marketing Manager – Beer
About us
With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.
Join us to create a career worth celebrating.
About the Function:
Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.
We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realize your fullest potential.
About the Role
Join KBL in its mission to become Kenya’s leading Consumer Goods Company. At the heart of our strategy is a commitment to understanding and meeting customer needs. Your role will be pivotal in designing and implementing innovative shopper programs that drive growth for our cider category.
- Customer-Centric Focus: Develop compelling propositions aligned with consumer needs.
- Commercial Impact: Design and implement profitable shopper programs that enhance brand value.
- Financial Stewardship: Manage program budgets effectively to increase return on investment.
- Growth Opportunities: Identify initiatives that unlock new demand and financial returns.
- Performance Monitoring: Analyze cider category performance to identify growth opportunities.
Key Attributes
- Organized & Motivated: Thrive in a dynamic environment, managing multiple priorities efficiently.
- Creative Leadership: Bring Diageo’s brands to life with impactful, commercially sound programs.
- Influential Presence: Lead cross-functional teams without direct authority by shaping decisions and aligning stakeholders.
- Increase Adaptability & Decision-Making: Navigate multifaceted organizational structures with confidence.
Role Responsibilities
- Contribute to strategic initiatives that drive KBL growth metrics through high-potential consumption occasions.
- Serve as a commercial lead within cross-functional teams for seamless alignment between brand ambitions and execution strategies.
- Use data-driven insights for program effectiveness, supporting decision-making processes.
- Take ownership of end-to-end development of shopper programs from concept creation to post-campaign evaluation (M&E).
- Design financially viable marketing strategies that support brand growth ahead of category trends.
Top Accountabilities
- Drive Commercial Growth: Deliver insight-led programs contributing directly to KBL’s P&L.
- Lead Program Delivery: Ensure impactful execution across key channels from brief to evaluation.
- Increase return on investment: Prioritize budget spends for optimal commercial return and efficiency.
- Influence Without Authority: Align stakeholders across functions in a sophisticated matrix organization.
- Deliver Scalable Solutions: Create adaptable marketing toolkits for retail success.
Experience / Skills Required
- Bachelor’s degree in commerce, marketing, business administration, or related field (or equivalent experience).
- Minimum 4 years of commercial experience with proven business results delivery capability.
- Demonstrated leadership skills in team management or cross-functional collaboration without direct authority.
- Strong sales/marketing expertise with an understanding of brand dynamics and customer priorities.
Desirable:
- Postgraduate qualification (e.g., MBA) preferred but not required.
- Experience in commercial management or P&L ownership is advantageous.
Flexible Working Statement:
Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.
Diversity statement:
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
