Tetra Pak is a world leader in food processing and packaging solutions, with a mission centered on making food safe and available everywhere. The company is guided by a strong commitment to protecting what is good—protecting food, protecting people, and protecting the planet. Through this mission, Tetra Pak impacts millions of people’s lives every single day.
To achieve these objectives, the company continuously seeks individuals who can contribute to its long-term vision. Tetra Pak empowers its employees by offering opportunities to make a meaningful impact while supporting growth and development in a global environment.
Currently, Tetra Pak is seeking a qualified professional for the role of Marketing Assistant, based in Nairobi, Kenya. This is a temporary position intended to provide marketing support within the East Africa cluster. The role is designed for a candidate with strong analytical skills, creativity, and a solid understanding of business-to-business marketing dynamics.
Job Summary
The Marketing Assistant will be responsible for supporting the Marketing team in East Africa by assisting in the implementation of an integrated customer marketing approach. This involves contributing to planning and execution through account teams, ensuring that market insights and promotional strategies align with customer and organizational goals.
The individual in this role will be actively engaged in understanding consumer trends, competitor dynamics, and channel insights, while simultaneously driving targeted marketing campaigns and supporting the execution of the company’s Market Growth Roadmap.
Detailed Job Description
The Marketing Assistant’s responsibilities will span multiple areas, reflecting both strategic and operational aspects of marketing within the East African region. The main duties are outlined below.
1. Market Landscape and Value Chain Analysis
The Marketing Assistant will focus on analyzing and understanding the broader market environment to identify opportunities and potential risks. This includes:
- Collecting, analyzing, and sharing consumer, customer, market, and channel insights that can contribute to growth for both Tetra Pak and its customers.
- Collaborating with the Business Insights and Analytics (BI&A) team and local stakeholders to share findings from value chain research, competitor analysis, and local market studies.
- Supporting the execution of market research initiatives at the local level, ensuring that insights are actionable and timely.
- Continuously monitoring competition to understand its current and future impact on business performance.
This component of the job requires a proactive and analytical mindset, ensuring that Tetra Pak maintains a competitive advantage by staying ahead of market shifts and customer expectations.
2. Input to Market Growth Roadmap and Market Plan
The Marketing Assistant will play a supporting role in shaping the company’s Market Growth Roadmap and Market Plan. Specific tasks include:
- Participating in discussions around the Market Growth Roadmap, contributing relevant data and insights derived from consumer behavior and category trends.
- Assisting in the execution of the Market Plan by driving growth initiatives, including the design and implementation of sales plays. These initiatives will be documented and tracked in Customer Relationship Management (CRM) systems to ensure accountability and measurement of impact.
By contributing to these processes, the Marketing Assistant ensures that strategic decisions are data-driven and that tactical execution aligns with long-term business objectives.
3. Driving B2B Marketing and Lead Management
An important aspect of this role is the development and execution of business-to-business marketing campaigns. Responsibilities include:
- Creating and executing targeted, personalized product and category campaigns with a focus on digital and account-based marketing. These campaigns will align with Market Growth priorities and aim to generate qualified business leads.
- Capturing, qualifying, and nurturing leads that emerge from campaigns, trade shows, visits to the Product Development Center, and Customer Innovation Center workshops.
- Working closely with account teams to ensure that leads are effectively managed, tracked, and converted into business opportunities.
This part of the role emphasizes the importance of lead generation and relationship management as critical drivers of business growth.
4. Market Operation Initiatives
The Marketing Assistant will support the execution of marketing activities linked to the Market Growth Roadmap and operational plans. Tasks will include:
- Coordinating customer-focused campaigns and activities.
- Implementing Tetra Pak’s internal and external promotional campaigns in alignment with global and local marketing objectives.
The Marketing Assistant will ensure seamless execution of these initiatives, paying close attention to timelines, deliverables, and overall effectiveness.
5. Development of New Avenues for Growth
Supporting the Business Development teams will be another key responsibility. The Marketing Assistant will:
- Assist in identifying and exploring new growth opportunities.
- Contribute to strategies that expand Tetra Pak’s reach in East Africa.
This requires a forward-looking approach, focusing not only on sustaining existing business but also on expanding into new markets and product categories.
6. Promotional Investments and Marketing Tools Management
The role includes responsibility for managing promotional investments and related marketing tools. This involves:
- Deploying local promotional investments in line with the Market Growth Roadmap.
- Ensuring alignment with global marketing leadership on priorities, activities, and budgets.
- Managing budget allocations to ensure compliance with corporate policies and financial accountability.
Effective management of promotional investments is essential to achieving measurable returns on marketing expenditures.
7. Portfolio Strategy Alignment
Another crucial responsibility will be ensuring that the product portfolio strategy aligns with the Market Growth Plan. The Marketing Assistant will:
- Contribute to the portfolio deployment strategy.
- Align with portfolio managers and account teams on the deployment roadmap for products and categories.
- Ensure that portfolio priorities are clearly communicated and effectively executed at the customer level.
This role requires close collaboration with multiple stakeholders to guarantee that product strategies resonate with market dynamics and customer needs.
8. Institutional Campaign Prioritization and Execution
The Marketing Assistant will also contribute to the execution of institutional campaigns organized by Tetra Pak. This includes:
- Supporting prioritization of campaigns to ensure alignment with global and regional objectives.
- Coordinating campaign activities at the local level to maximize reach and effectiveness.
Desired Profile
The ideal candidate for this role should have:
- At least two years of marketing experience within a B2B or fast-moving consumer goods (FMCG) environment.
- A strong commercial orientation, with the ability to design and implement marketing initiatives that drive measurable business results.
- Proficiency in data analysis and the ability to transform insights from diverse sources into actionable strategies and recommendations.
- The ability to work effectively as part of a cross-functional and multicultural team, often in a virtual environment.
- Strong communication skills, with confidence in presenting to senior management.
- A structured and detail-oriented approach to planning and execution.
- Self-motivation and independence, with the capacity to take initiative and work with minimal supervision.
- Fluency in both written and spoken English and Swahili, which are mandatory for this role.
Compensation and Work Environment
Tetra Pak offers a competitive employment package that reflects its global stature and commitment to employee development. Successful candidates can expect:
- Access to a range of development and training opportunities within an international environment.
- A corporate culture that encourages innovation and continuous improvement.
- Equal opportunity employment policies that value diversity and inclusion.
- Market-competitive compensation and benefits.
- Flexible working arrangements designed to support work-life balance.
Application Process
Interested candidates who are inspired by Tetra Pak’s mission and are motivated to contribute to the company’s commitment to protecting food, people, and the planet are invited to apply through the official careers page:
