BOMA Project, a leading non-profit organization established in 2006, continues to make remarkable progress in addressing extreme poverty across Africa’s drylands. The organization has built a strong reputation through its innovative, context-specific approaches that empower vulnerable communities—particularly women, youth, and refugees—to build sustainable livelihoods and become resilient in the face of multiple economic and environmental challenges.
BOMA’s mission is to provide adapted economic inclusion programs that not only reduce poverty but also strengthen communities’ capacity to withstand crises. Through its well-recognized Rural Entrepreneur Access Project (REAP) model, the organization equips participants with business skills, access to capital, and market linkages necessary for long-term economic independence.
To date, BOMA has reached over one million individuals, transforming lives and catalyzing growth through data-driven, tech-enabled, and scalable solutions. Building upon this impact, BOMA is currently implementing a transformative initiative known as the Creating Shared Value with Young People in the Livestock Sector (CASHA) Project, which targets 15 Arid and Semi-Arid Land (ASAL) counties in Kenya.
This project aims to enhance economic opportunities for young people and women by unlocking potential in livestock and agri-related value chains. In line with this goal, BOMA is seeking to recruit 15 Business Coaches to deliver on-the-ground training, mentorship, and enterprise development support to participants in the CASHA Project.
Job Opportunity: Business Coaches – CASHA Project (15 Positions)
Organization: BOMA Project
Job Type: Contract (One Year, Renewable)
Location: Mandera, Garissa, Wajir, Tana River, Kitui, Isiolo, Marsabit, Samburu, Laikipia, Kajiado, Makueni, Taita Taveta, Turkana, West Pokot, and Baringo
Reports To: Cluster Lead
Project Overview
The CASHA Project is a five-year initiative designed to empower 300,000 youth and women in 15 ASAL counties through improved access to employment, sustainable enterprises, and active participation in livestock and agricultural value chains.
The project promotes inclusive growth by addressing critical challenges such as gender inequality, limited access to financial services, weak market systems, and vulnerability to climate change. Through collaboration with key stakeholders—including county governments, private sector actors, and training institutions—the project seeks to strengthen local economies while ensuring that beneficiaries are well-equipped to thrive in dynamic market environments.
The target counties have been strategically organized into four clusters for effective implementation:
- North Eastern Cluster: Mandera, Garissa, Wajir, Tana River, and Kitui
- Upper Eastern Cluster: Isiolo, Marsabit, Samburu, and Laikipia
- Lower Eastern Cluster: Kajiado, Makueni, and Taita Taveta
- North Rift Cluster: Turkana, West Pokot, and Baringo
Through this regional structure, CASHA aims to integrate innovative approaches such as Challenge Funds, gender-responsive training, and market linkages to promote inclusive transformation within the livestock and agricultural systems.
Job Summary
The Business Coach will play a critical role in the implementation of the CASHA Project by delivering direct, field-based support to program participants. The role involves providing comprehensive business coaching, mentorship, and training to enable participants—particularly women and youth—to establish and grow profitable enterprises within livestock and agri-value chains.
The Business Coach will ensure that participants have access to markets, financial services, and business development opportunities while supporting them in the effective utilization of grants under the Challenge Fund. This role requires a practical understanding of enterprise management, coaching methodologies, and a strong grasp of the socio-economic challenges in ASAL regions.
Overall, the Business Coach will serve as a key enabler for youth and women to build sustainable livelihoods, achieve economic independence, and contribute to the development of resilient communities.
Detailed Job Description
1. Participant Selection and Onboarding
- Support in identifying eligible participants for the CASHA program using established selection criteria.
- Facilitate orientation sessions to ensure participants understand the program objectives, expectations, and outcomes.
- Work closely with community leaders and local partners to ensure inclusivity and transparency in participant selection.
2. Training and Mentorship
- Deliver training sessions through the REAP graduation model, integrating gender-responsive approaches to strengthen entrepreneurial capacity among participants.
- Mentor participants through practical, field-based coaching designed to promote enterprise sustainability and profitability.
- Provide continuous guidance to participants in identifying viable business opportunities within livestock and agri-value chains.
3. Formation of Community Structures
- Organize participants into community-based structures such as business groups, cooperatives, livestock aggregation groups, and Village Savings and Loan Associations (VSLAs).
- Facilitate the registration and operationalization of these structures to ensure they serve as platforms for collective growth, savings, and investment.
- Encourage group cohesion and accountability through regular engagement and capacity-building sessions.
4. Enterprise Development and Market Linkages
- Support participants in identifying, starting, and running viable businesses aligned with local market dynamics.
- Facilitate connections with value chain actors including suppliers, processors, and buyers to enhance market access.
- Collaborate with the private sector, TVET institutions, and research organizations to create partnerships that enhance learning and innovation in enterprise development.
5. Challenge Fund and Financial Empowerment
- Guide participants in developing business plans and proposals for accessing the Challenge Fund.
- Oversee the proper utilization of Challenge Fund grants to ensure investments align with approved business objectives.
- Conduct financial literacy and savings mobilization sessions to promote responsible financial behavior.
6. Capacity Building for Savings Groups
- Facilitate regular training sessions for savings groups on topics such as savings management, loan disbursement, and business reinvestment.
- Support the linkage of VSLAs to financial institutions and relevant government programs to expand access to funding.
- Ensure the sustainability of savings groups through continuous mentorship and periodic performance reviews.
7. Monitoring, Evaluation, and Reporting
- Collect and manage program data following established M&E protocols to track progress against project targets.
- Maintain data accuracy and integrity through consistent use of approved monitoring tools.
- Document key insights, lessons learned, and success stories for reporting and learning purposes.
- Participate in review and planning meetings at weekly, monthly, and quarterly intervals to assess project performance and recommend improvements.
- Ensure the proper use and maintenance of work tools, including tablets and motorcycles, and submit timely reports on fuel usage and repairs.
8. Collaboration and Coordination
- Work closely with Cluster Leads, M&E teams, and IT departments to ensure alignment of field activities with overall project goals.
- Engage with county governments, private sector actors, and development partners to identify emerging opportunities for participants.
- Coordinate with other BOMA staff and consortium partners to promote integrated delivery of project activities.
9. Documentation and Learning
- Prepare comprehensive monthly reports summarizing field activities, key achievements, challenges, and recommendations.
- Highlight success stories and case studies that demonstrate participant progress and project impact.
- Contribute to knowledge-sharing sessions and internal evaluations to support adaptive learning within the project.
Competencies and Skills
- Strong mentorship and coaching abilities with a practical approach to enterprise development.
- Sound understanding of livestock and agri-related value chains within ASAL regions.
- Excellent interpersonal, communication, and problem-solving skills.
- Ability to engage effectively with diverse stakeholders including community groups, private sector actors, and local authorities.
- Experience in data collection, analysis, and application for decision-making.
- Demonstrated capacity to work independently and manage multiple responsibilities with minimal supervision.
- Familiarity with mobile data collection tools and Microsoft Office applications.
- Proven ability to use evidence and field insights to guide program implementation.
- A valid motorcycle license (A1/A2) with riding experience.
- Residency in the respective county of assignment is mandatory.
Position Scope and Work Environment
This is a full-time position based in any of the 15 counties targeted by the CASHA Project. The Business Coach will operate within the designated county, with frequent field visits to rural communities and coordination with local offices. The role requires flexibility, field mobility, and a passion for community-driven economic transformation.
Application Process
Qualified and interested candidates are invited to submit their applications through BOMA’s recruitment portal on FlairHR. All applications must be received by 9th October 2025.
Late submissions will not be considered. Only shortlisted candidates will be contacted for further stages of the selection process.
