HF Group, through its subsidiary HFBI, invites applications from qualified, self-driven, and results-oriented individuals to fill the position of Direct Sales Representative – Bancassurance. This opportunity is designed for professionals who are passionate about sales and customer service within the financial and insurance industry. The successful candidate will play a key role in driving the growth and profitability of the bancassurance segment by providing comprehensive insurance solutions to clients while meeting organizational sales objectives.
About HF Group and HFBI Subsidiary
HF Group is one of Kenya’s leading financial service providers, recognized for its innovative products and customer-focused approach. Through its subsidiary, HFBI, the Group delivers a wide range of insurance services and solutions tailored to meet the diverse needs of individual and corporate clients. The company places great emphasis on integrity, professionalism, and customer satisfaction, ensuring that all engagements reflect the highest standards of financial and operational excellence.
The Direct Sales Representative role is part of HFBI’s mission to strengthen its market presence through dynamic sales initiatives, customer engagement, and the delivery of customized insurance products. The position is ideal for candidates who possess a strong background in sales, an understanding of insurance operations, and a passion for building lasting client relationships.
Role Purpose
The Direct Sales Representative – Bancassurance will be responsible for selling insurance products, developing new client relationships, and ensuring customer satisfaction through effective service delivery. The role involves prospecting, presenting, and promoting insurance solutions that meet the unique needs of each customer. The representative will also play a central role in achieving sales targets, coordinating with internal teams, and identifying new business opportunities that contribute to the overall growth strategy of HFBI.
Deadline: October 31, 2025
Category: HFBI
Subsidiary: HFBI
Detailed Job Description
1. Sales and Business Development
The primary responsibility of the Direct Sales Representative is to identify, approach, and convert potential clients into policyholders. This involves promoting HFBI’s range of insurance products through direct engagement, presentations, and client meetings. The representative is expected to establish and nurture relationships with both new and existing customers, ensuring that their insurance needs are adequately met.
Key responsibilities include:
- Presenting, promoting, and selling insurance products to existing and prospective customers through various channels.
- Identifying potential markets and initiating contact with new leads to expand the customer base.
- Conducting thorough needs analyses to match clients with the most suitable insurance products.
- Continuously seeking out new sales opportunities through networking, referrals, and cold calling.
- Following up on leads and maintaining consistent communication with clients to foster trust and loyalty.
- Delivering persuasive sales pitches and product demonstrations tailored to client needs and preferences.
The representative must be proactive in identifying potential business opportunities within the assigned territory and strive to exceed sales targets by adopting innovative marketing and customer engagement strategies.
2. Relationship Management
Maintaining strong customer relationships is central to the role. The Direct Sales Representative will be required to establish and sustain positive business interactions with clients and key stakeholders to ensure repeat business and referrals.
Responsibilities include:
- Developing and maintaining long-term client relationships through regular check-ins and after-sales support.
- Building trust and rapport with customers by providing timely and accurate information regarding policies, renewals, and claims processes.
- Addressing client inquiries, concerns, and complaints professionally and promptly to ensure customer satisfaction.
- Managing feedback effectively to enhance service delivery and strengthen client relationships.
- Collaborating with colleagues, managers, and other departments to ensure seamless service delivery.
The ability to cultivate and manage relationships is essential for this role, as customer satisfaction directly contributes to the organization’s reputation and overall business success.
3. Sales Target Achievement
The position demands a performance-driven individual who can deliver measurable sales results. The Direct Sales Representative will be required to work within clearly defined performance indicators, meeting or surpassing the set targets within the stipulated timelines.
Responsibilities include:
- Achieving assigned sales goals and performance targets consistently.
- Implementing strategies to maximize sales volume and market share.
- Monitoring and reporting sales progress to management for evaluation and support.
- Maintaining accurate and up-to-date records of all sales transactions, client interactions, and leads.
- Ensuring adherence to established sales processes and operational guidelines.
The representative is also expected to demonstrate persistence and resilience, adapting to changing market conditions and customer needs while maintaining a results-oriented approach.
4. Market Analysis and Reporting
An essential component of the role involves analyzing market trends, customer behavior, and competitor activities. The Direct Sales Representative will be expected to utilize this data to refine sales strategies and enhance product positioning.
Key responsibilities include:
- Analyzing market potential and preparing detailed reports on customer needs, preferences, and emerging trends.
- Monitoring competitors’ products and activities to identify opportunities for HFBI’s market differentiation.
- Compiling periodic reports for management detailing progress, challenges, and recommendations for improvement.
- Providing feedback to management regarding product performance, client concerns, and potential product improvements.
- Participating in promotional campaigns, events, and exhibitions to enhance product visibility and customer engagement.
This analytical aspect ensures that the organization remains competitive and responsive to market dynamics while maintaining a customer-centric approach.
5. Coordination and Teamwork
Successful execution of the role requires effective collaboration with team members and other departments. The Direct Sales Representative will be expected to coordinate with colleagues to ensure smooth delivery of services and support ongoing business operations.
Responsibilities include:
- Collaborating with internal teams to ensure that client onboarding and policy issuance are handled efficiently.
- Participating in regular sales meetings and contributing to team discussions with constructive feedback.
- Sharing best practices, market insights, and sales strategies with colleagues to foster collective success.
- Coordinating joint marketing initiatives and outreach campaigns with the marketing department.
- Maintaining alignment with the overall organizational objectives and values.
Effective teamwork contributes to a cohesive working environment and promotes synergy across the organization, resulting in improved service delivery and client satisfaction.
6. Customer Service and Problem Resolution
Providing exceptional customer service is a fundamental part of the role. The Direct Sales Representative must ensure that all customer issues are addressed promptly and effectively, reinforcing the company’s commitment to service excellence.
Responsibilities include:
- Handling customer inquiries and resolving any issues related to products or services.
- Managing complaints professionally to ensure client concerns are addressed and resolved in a timely manner.
- Liaising with relevant departments to provide customers with accurate information and updates regarding their policies.
- Following up on pending matters to ensure that client expectations are met or exceeded.
- Documenting all interactions and resolutions for future reference and continuous improvement.
The ability to maintain composure under pressure, combined with a customer-focused mindset, will be vital in ensuring long-term client satisfaction and loyalty.
7. Professional Development and Continuous Learning
The role demands individuals who are eager to learn and stay updated on industry trends, regulatory changes, and emerging technologies in the insurance sector.
Responsibilities include:
- Keeping abreast of new insurance products, regulations, and market developments.
- Participating in training sessions, workshops, and professional courses to enhance sales and technical skills.
- Actively seeking feedback from supervisors and colleagues to identify areas for improvement.
- Demonstrating openness to feedback and commitment to continuous improvement.
Professional growth not only enhances personal competence but also ensures that the representative can effectively contribute to the organization’s overall objectives.
Key Competencies and Skills
- Strong communication and interpersonal skills for effective client engagement.
- Excellent negotiation and persuasion abilities.
- Strong organizational and time management skills.
- Ability to work under pressure while meeting deadlines.
- Excellent problem-solving and decision-making capabilities.
- Sound understanding of the insurance industry and regulatory framework.
- Customer-focused approach with a commitment to achieving results.
- Proficiency in computer applications, particularly MS Office.
- Team-oriented mindset with the ability to collaborate across departments.
Minimum Qualifications, Knowledge, and Experience
- A minimum of a Diploma from a reputable institution.
- A Bachelor’s degree or its equivalent will be considered an added advantage.
- Certificate of Proficiency (COP) in Insurance.
- Progress toward ACII or AIIK certification will be an added advantage.
- Proven work experience as a Sales Representative.
- Strong presentation skills, with the ability to tailor information to client needs.
Application Details
Interested candidates who meet the outlined requirements and possess the necessary skills are encouraged to apply before the stated deadline. The position offers a challenging yet rewarding opportunity to contribute to HFBI’s growth and be part of a forward-looking organization within Kenya’s dynamic financial services industry.
