M-KOPA, a leading technology and finance company operating in the African market, continues to expand its impact by providing access to life-enhancing products and financial services. With its mission to make essential goods and services accessible to underserved customers through flexible payment solutions, M-KOPA has grown into one of the most recognized and trusted companies in the region.
As part of its ongoing growth, M-KOPA is inviting qualified and motivated professionals to apply for several key roles within its marketing department. The company is currently seeking experienced individuals to join its dynamic team in Nairobi, Kenya. The available positions include:
- Trade Marketing Manager
- Growth Marketing Manager
- Country Marketing Manager
- Commercial Marketing Manager
Each of these roles plays an essential function in supporting M-KOPA’s marketing strategy, ensuring that the company continues to deliver value to its customers while maintaining its competitive position in the market. Below are detailed descriptions of each position and their core responsibilities.
Trade Marketing Manager
The Trade Marketing Manager will be responsible for developing and implementing trade marketing strategies to drive sales performance and strengthen M-KOPA’s brand presence across retail and distribution channels. This role requires a strong understanding of market dynamics, customer behavior, and effective promotional strategies that enhance visibility and demand generation.
Key Responsibilities
- Develop and execute trade marketing plans aligned with the company’s overall marketing strategy and sales objectives.
- Collaborate with the sales and distribution teams to ensure alignment of marketing activities with field execution.
- Lead the development of in-store visibility materials and ensure consistency with brand guidelines.
- Design and manage promotional campaigns targeted at distributors, retailers, and key partners.
- Monitor the performance of trade marketing initiatives, analyzing data to assess effectiveness and recommend improvements.
- Work closely with product and brand teams to translate marketing objectives into actionable trade programs.
- Manage budgets for trade marketing activities, ensuring efficient allocation of resources and cost control.
- Support the sales team with tools, materials, and training to improve trade engagement and execution.
- Oversee market visits to ensure proper implementation of campaigns and gather insights from field feedback.
- Build strong relationships with trade partners to enhance collaboration and mutual growth.
The Trade Marketing Manager will play a pivotal role in bridging marketing strategy and field operations, ensuring that marketing investments deliver tangible results at the point of sale.
Growth Marketing Manager
The Growth Marketing Manager will be responsible for driving user acquisition, engagement, and retention through data-driven marketing strategies. This role will focus on scaling M-KOPA’s customer base using both digital and offline channels, optimizing marketing campaigns for performance, and ensuring measurable business growth.
Key Responsibilities
- Develop and implement growth strategies that drive customer acquisition, engagement, and conversion.
- Analyze data and user insights to identify opportunities for improving marketing performance and optimizing spend.
- Lead digital campaigns across channels such as social media, search, email, and mobile marketing.
- Collaborate with the product and analytics teams to define metrics for campaign success and track key performance indicators (KPIs).
- Design and test creative marketing experiments to explore new ways of reaching potential customers.
- Manage partnerships with advertising agencies, media platforms, and other external vendors.
- Utilize marketing automation tools to personalize communications and improve the customer journey.
- Work closely with cross-functional teams to ensure alignment of growth initiatives with company objectives.
- Conduct regular reporting and performance reviews to assess campaign results and identify areas of improvement.
- Monitor market trends and emerging technologies to ensure M-KOPA remains innovative in its marketing approach.
The Growth Marketing Manager will play a central role in ensuring that M-KOPA continues to attract and retain customers efficiently, using analytical and creative strategies to maximize marketing return on investment.
Country Marketing Manager
The Country Marketing Manager will lead all marketing efforts within Kenya, ensuring that M-KOPA’s brand strategy, campaigns, and communications are effectively localized and aligned with business priorities. This position requires strong leadership, strategic planning, and the ability to manage multiple marketing initiatives simultaneously.
Key Responsibilities
- Develop and oversee the execution of the country marketing plan in alignment with corporate marketing objectives.
- Lead brand positioning initiatives to ensure consistent messaging and visibility in the Kenyan market.
- Manage and coordinate marketing campaigns across digital, traditional, and experiential channels.
- Collaborate with sales and operations teams to ensure marketing activities support business goals and revenue growth.
- Oversee external communications, media relations, and public relations efforts within the country.
- Conduct market research and competitor analysis to inform strategic decisions and identify growth opportunities.
- Manage local partnerships and sponsorships that enhance brand awareness and community engagement.
- Supervise the creative development of marketing materials and ensure they adhere to brand standards.
- Oversee budget planning, ensuring optimal utilization of marketing funds and cost efficiency.
- Measure campaign performance through defined metrics and report regularly to senior management.
The Country Marketing Manager will be expected to provide strategic direction, ensuring that M-KOPA maintains a strong and consistent market presence while achieving its marketing and business objectives within Kenya.
Commercial Marketing Manager
The Commercial Marketing Manager will focus on aligning marketing strategies with commercial priorities, ensuring that marketing efforts directly support revenue generation, product performance, and customer retention. This role will require a balance of analytical thinking, commercial awareness, and creative marketing execution.
Key Responsibilities
- Develop and implement commercial marketing strategies that align with M-KOPA’s sales and revenue goals.
- Collaborate with product and commercial teams to translate business objectives into targeted marketing initiatives.
- Lead the planning and execution of marketing campaigns for product launches, special offers, and strategic partnerships.
- Manage customer segmentation and develop tailored marketing programs for different customer groups.
- Analyze the performance of marketing campaigns and their impact on sales outcomes.
- Work closely with finance and business development teams to forecast marketing-driven revenue projections.
- Ensure that all commercial marketing materials effectively communicate product value propositions and pricing strategies.
- Oversee promotional activities, trade incentives, and customer engagement programs to boost sales.
- Support channel marketing efforts by creating campaigns that enhance product visibility and competitiveness.
- Develop regular reports and insights to support strategic decision-making across departments.
The Commercial Marketing Manager will play a critical role in connecting marketing activities with financial performance, ensuring that every marketing effort contributes meaningfully to M-KOPA’s commercial success.
General Expectations Across All Roles
Each of the above positions requires individuals with strong leadership, communication, and analytical abilities. Successful candidates will need to be comfortable working in a fast-paced environment where innovation, collaboration, and performance are essential. They will also be expected to bring creative problem-solving skills, adaptability, and the ability to manage multiple projects simultaneously.
All positions are based in Nairobi, Kenya, and will report to senior management within the marketing division. M-KOPA offers a dynamic work environment that fosters learning and career growth for professionals committed to driving impact through innovation and strategic marketing execution.
Application Process
Interested candidates are invited to submit their applications following the specific instructions provided by M-KOPA for each role. Applicants should ensure that their submissions clearly outline their experience relevant to the position of interest and demonstrate an understanding of M-KOPA’s mission and marketing objectives.
