Nairobi, Kenya
Job Description
Reporting to the Senior Manager – Market Research and Customer Insights, the position holder will play a critical role in conducting research that will impact the strategic direction of Safaricom PLC by delivering actionable insights and data-driven recommendations.
This position is pivotal in understanding market trends, consumer behavior, and competitive dynamics to inform business decisions and enhance the company’s market position within the technology industry. The Research Executive will be responsible for conducting comprehensive research, analyzing data, and providing insightful reports that support product development, consumer understanding, communication testing and marketing strategies.
Responsibilities
Key accountabilities & responsibilities
- Deliver insights that are fit for purpose within the consumer segments
- Deliver insights that are strategic and that fit with the long term marketing strategies of the company
- Identify opportunities for growth within the assigned segments
- Embed and drive the understanding of consumer motivation and identification of opportunities that will unlock growth for the business
- Size market opportunities
- Champion and drive world class consumer understanding and insights that will drive growth using a variety of best practice and processes
- Putting the consumers at the heart of everything, actively inspire and influence Research and product teams to ensure they ingrain consumer feedback/insights in the brand/product strategy and marketing activities to maximize effectiveness and profitability
- Drive customer centric culture both with internal and external customers
- Uphold the company code of conduct, policies and procedures, ensuring integrity and accountability in every aspect of your work.
- All employees have a responsibility to adhere to safety, health, and wellbeing policies, guidelines and procedures in all actions and decisions.
Qualifications
Qualifications
- Degree from a recognized university preferably Statistics or Data science
- 3-5 years’ experience in a research role
- Conversant with Telecommunication/Technology data products
- Excellent written and verbal communication skills (articulate) coupled with good listening and critical reasoning skills
- Proactive, confident, energetic and able to work under pressure with a positive attitude and good organization skills;
- Excellent interpersonal and decision making skills.
- Understanding and Knowledge of how machine learning and artificial intelligence can be applied in Market Research
- Proficiency in analyzing data from social media platforms to gauge consumer sentiment and engagement.
- Ability to use advanced Excel functions, such as VLOOKUP, pivot tables, and macros, to manipulate and analyze data efficiently
- Exposure and Understanding of Digital Qualitative
- Strong analytical and critical thinking skills
- Excellent written and verbal communication skills
- Ability to interpret complex data and present findings in a clear and concise manner
- Knowledge of market research methodologies and techniques
- Strong organizational and project management skills
- Ability to work independently and as part of a team
About Us
We are the leading telecommunication company in East Africa. Our purpose is to transform lives by connecting people to people, people to opportunities and people to information. We keep over 42 million customers connected and play a critical role in the society, supporting over one million jobs both directly and indirectly while our total economic value was estimated at KES 362 Billion ($ 3.2 billion) for the 12 months through March 2021. We are listed on the Nairobi Securities Exchange (NSE) and with annual revenues of close to KES 298 Billion ($2.5 billion) as at March 2022.
We were founded in 1997 as a fully owned subsidiary of Telkom Kenya before a 40 percent acquisition by Vodafone Group PLC in May 2000, and a public offering of 25 percent shares through the NSE in 2008. Under the management of Vodafone Group PLC, we welcomed Michael Joseph, as our first CEO, a few months later in July of 2000.
He led the company’s growth to accommodate 16.71 million subscribers from the previous 20,000, largely owing to innovative products like M-PESA in 2007.
