The Branch Manager role at the Two Rivers Mall Branch represents a critical leadership position within Absa Bank Kenya Plc’s branch network. The branch operates in a dynamic commercial environment with a diverse customer base that includes retail customers, small and medium enterprises, and larger corporate and institutional clients. As such, the Branch Manager is expected to provide strategic direction while maintaining close oversight of day-to-day operations.
The successful candidate will be responsible for implementing the bank’s strategic initiatives at branch level, translating high-level objectives into practical execution plans, and ensuring that branch staff are fully aligned with performance expectations. This includes driving revenue growth, deepening customer relationships, managing risk exposure, and ensuring compliance with all internal policies and external regulatory requirements.
In addition to business performance, the role places strong emphasis on leadership, staff development, and collaboration with internal and external stakeholders. The Branch Manager will be expected to create a high-performance culture that promotes accountability, teamwork, ethical conduct, and continuous improvement.
Position Details
Position Title: Branch Manager – Two Rivers
Advertised By: Absa Bank Kenya Plc
Number of Positions: One
Workplace: Two Rivers Mall Branch
Reporting Line: Regional Manager
Employment Type: Permanent
Occupation Category: Other Administrators and Managers
Advert Date: 16 January 2026
Advert Closing Date: 23 January 2026
Scope and Purpose of the Role
The Branch Manager is responsible for overall branch performance, with a primary focus on business growth, customer satisfaction, operational efficiency, and risk management. Approximately 60 percent of the role is dedicated to business growth and strategic execution, while the remaining time is allocated to operational oversight, compliance, people management, and stakeholder engagement.
The role requires a proactive and disciplined approach to managing branch activities, ensuring that strategic objectives are met while maintaining strict adherence to regulatory and internal control requirements. The Branch Manager acts as the face of the bank within the local market, representing Absa Bank Kenya Plc in engagements with key clients, business influencers, and community stakeholders.
Key Responsibilities and Duties
Business Growth and Strategic Execution
The Branch Manager is responsible for implementing business strategic initiatives at branch level and creating ownership of branch performance targets. This includes agreeing on branch execution plans and strategies that are aligned with the bank’s overall strategic priorities in growth, transformation, and returns.
The role requires continuous monitoring of branch business performance against agreed targets. The Branch Manager must analyze performance data, identify gaps or emerging risks, and make timely adjustments to execution strategies to ensure objectives are achieved. This includes managing both borrowing and non-borrowing portfolios in line with the bank’s portfolio appetite and risk framework.
In collaboration with the Regional Manager and product development teams, the Branch Manager is expected to contribute to product review and development processes. This is achieved through the provision of consistent and structured feedback from the market, ensuring that products and solutions remain relevant, competitive, and responsive to customer needs.
The Branch Manager is also responsible for collaborating and coordinating with other business functions such as Corporate and Investment Banking, Asset Finance, Bancassurance, and lead generation teams. The objective of this collaboration is to maximize cross-selling opportunities, deepen customer relationships, and increase overall wallet share.
Market Intelligence and Customer Management
A core responsibility of the role is conducting market intelligence to identify new business opportunities and emerging trends. This includes monitoring customer behavior, understanding local economic conditions, assessing competitive activity, and staying informed about government directives and regulatory policy changes that may impact the banking environment.
The Branch Manager must leverage this market intelligence to position the branch effectively within its catchment area. This involves identifying geographical strengths, targeting growth segments, and developing strategies to attract and retain high-value customers.
The role requires active management of customer relationships, with particular focus on the Top 200 clients within the branch portfolio. The Branch Manager is expected to establish and maintain strong relationships with these clients and with key business influencers in the local area, ensuring consistent engagement and a high standard of service delivery.
Customer retention and loyalty are key performance areas. The Branch Manager must lead the branch team in achieving customer retention objectives, driving transaction migration from counter services to alternative channels, and delivering balance sheet growth and customer acquisition targets.
Sales Leadership and Performance Management
The Branch Manager is accountable for achieving branch sales targets and is expected to actively participate in and lead sales activations. This includes setting clear sales objectives, monitoring performance, and providing guidance and support to staff to ensure targets are met.
Regular performance feedback is a critical component of the role. The Branch Manager must provide structured and constructive feedback to both individual and corporate banking staff, covering areas such as sales performance, customer experience metrics, and overall contribution to branch objectives.
The role requires the ability to translate business objectives into clear, measurable performance indicators at branch level. The Branch Manager must ensure that staff understand their roles in achieving these objectives and are supported with the necessary resources, coaching, and direction.
People Leadership and Capability Development
Harnessing existing staff potential and developing new competencies is central to achieving sustainable competitive advantage. The Branch Manager is responsible for leading, motivating, and developing the branch team, creating an environment that encourages high performance, accountability, and continuous learning.
This includes identifying training and development needs, mentoring high-potential staff, and supporting career progression within the bank. The Branch Manager is also expected to manage change effectively, ensuring that staff remain engaged and adaptable in response to evolving business requirements.
Operational Management and Control
The Branch Manager is responsible for ensuring that all operational controls, processes, and procedures are adhered to at all times in line with Absa Bank Kenya Plc policies. This includes ensuring that the branch is opened and closed in accordance with approved regulatory timelines and that operations staff are fully prepared to serve customers.
Operational responsibilities include oversight of branch batching processes on the core banking system, ensuring accuracy and timeliness in opening and closing batches. The Branch Manager must also ensure that the branch environment consistently meets the bank’s standards in terms of appearance, functionality, and customer experience.
Strict adherence to policies governing the handling of different products and solutions is required. The Branch Manager must ensure compliance with Know Your Customer and Anti-Money Laundering processes, particularly in relation to new-to-bank business, while maintaining acceptable turnaround times and accuracy levels.
Risk Management, Compliance, and Financial Crime Prevention
Risk management is a critical aspect of the Branch Manager’s role. The Branch Manager must ensure that all relevant system reports are printed, reviewed, signed off, and filed in a timely manner in accordance with the bank’s records management policy.
The role requires constant vigilance in identifying and managing the risk of financial crime. The Branch Manager and the branch team must adhere to key principles such as positively identifying customers, knowing the customer, reporting suspicious activities, obtaining correct supporting documentation for large cash transactions, over-the-counter transactions, and foreign exchange trades, and safeguarding customer and bank records.
The Branch Manager must ensure that suspicions are handled appropriately and confidentially, without disclosure to customers, in line with legal and regulatory requirements.
Cost Management and Operational Efficiency
In conjunction with the Branch Operations Lead, the Branch Manager is responsible for strict cost management within the branch. This includes reviewing all service provider quotations before work commences and conducting regular reviews of key cost elements.
Cost areas under review include branch expenditure, equipment maintenance, overtime approvals, stationery consumption, utilities such as electricity and water, travel expenses, staff costs, and sundry losses. The objective is to ensure optimal use of resources while maintaining service quality and compliance.
Security, Audit, and Loss Prevention
The Branch Manager is responsible for ensuring compliance with operational, security, control, and process risk requirements to prevent losses arising from operational lapses and to protect both bank and customer assets.
The role includes accountability for audit outcomes. The Branch Manager must ensure that the branch achieves at least a satisfactory audit rating through continuous self-assessment and prompt closure of all audit exceptions identified. This requires close coordination with internal audit teams and timely implementation of corrective actions.
Overall Accountability
The Branch Manager is ultimately accountable for branch performance across all dimensions, including financial results, customer experience, compliance, risk management, and people leadership. The role requires sound judgment, attention to detail, and the ability to balance competing priorities in a demanding operational environment.
Application Information
This vacancy is open to suitably experienced candidates who meet the role requirements and are able to commit to the responsibilities outlined above. Interested applicants are encouraged to submit their applications within the stipulated timeframe, in accordance with Absa Bank Kenya Plc’s recruitment procedures.
