An established microfinance institution with a growing national footprint is seeking to strengthen its sales force by recruiting Sales Agents to support its expanding operations. With branches across the country, the institution plays a key role in providing accessible financial solutions to individuals and small enterprises, particularly through logbook loans, title deed loans, and other tailored microfinance products.
As part of its continued growth strategy, the institution is inviting applications from motivated and result-oriented individuals for full-time Sales Agent positions. These roles are based in Nairobi, Thika, and Machakos, and are designed for individuals who are eager to build a career in sales within the microfinance sector. The positions offer an opportunity to work in a performance-driven environment where effort and results are directly linked to earnings through competitive commission structures and additional incentives.
This job advertisement is intended for placement on a third-party job board and provides a comprehensive overview of the Sales Agent role, including job type, location, experience level, responsibilities, working expectations, and application details. All information provided reflects the requirements and expectations of the hiring organization as stated.
Overview of the Hiring Organization
The hiring organization is a microfinance institution with multiple branches operating across different regions of the country. Its core mandate is to provide financial products and services that are responsive to the needs of individuals and businesses that may not be adequately served by traditional banking institutions. Through a combination of customer-focused service delivery and flexible lending products, the institution has positioned itself as a reliable partner for clients seeking accessible credit solutions.
The institution’s product portfolio includes logbook loans, title deed loans, and other related microfinance offerings. These products are designed to support personal financial needs, business growth, and asset-based financing. Sales Agents play a central role in ensuring these products reach the intended market by identifying potential clients, explaining product features, and supporting clients throughout the application process.
Position Summary: Sales Agent
The Sales Agent role is a full-time, entry-level position focused on driving business growth through direct sales and client acquisition. Sales Agents are responsible for identifying potential customers, promoting the institution’s loan products, and converting leads into successful loan applications. The role requires consistent field engagement, relationship building, and follow-up to ensure clients understand the products being offered and are supported through each stage of the sales cycle.
Sales Agents are expected to work within assigned regions, specifically Nairobi, Thika, and Machakos. They will operate under the guidance of branch management and sales supervisors, aligning their activities with the institution’s sales targets, ethical standards, and customer service expectations.
This role is suitable for individuals who are self-driven, comfortable with targets, and capable of working independently while contributing to overall team performance.
Job Type and Employment Terms
The Sales Agent position is offered on a full-time basis. Successful candidates will be engaged in active sales duties on a daily basis and are expected to commit their working time to meeting the institution’s sales objectives. The role is performance-oriented, with compensation structured around commissions and incentives linked to sales output.
In addition to commission-based earnings, Sales Agents may benefit from incentives such as bonuses, transport facilitation, and airtime support, subject to internal policies and performance benchmarks.
Duty Stations and Regions
The available Sales Agent positions are based in the following regions:
Nairobi
Thika
Machakos
Candidates may be assigned to specific branches or operating zones within these regions depending on operational needs. The role may involve extensive movement within the assigned area to meet clients, conduct product promotions, and follow up on leads.
Detailed Job Description and Responsibilities
The Sales Agent role encompasses a wide range of responsibilities that are critical to the institution’s sales and growth strategy. These responsibilities require a proactive approach, strong interpersonal skills, and the ability to work in a competitive environment.
Client Acquisition and Lead Generation
Sales Agents are responsible for identifying and sourcing potential clients who may be interested in the institution’s loan products. This includes engaging with individuals and businesses within the assigned region, conducting outreach activities, and leveraging personal networks, referrals, and field marketing initiatives.
Agents are expected to actively seek new sales opportunities through direct engagement, community outreach, and other approved sales channels. This may involve visiting business premises, attending local events, or conducting door-to-door marketing activities where appropriate.
Product Promotion and Education
A key responsibility of the Sales Agent is to clearly explain the features, benefits, and terms of the institution’s financial products to potential clients. This includes logbook loans, title deed loans, and any other products offered by the institution.
Sales Agents must ensure that clients have a clear understanding of loan requirements, repayment structures, and any associated conditions. Accurate and transparent communication is essential to maintain client trust and uphold the institution’s ethical standards.
Sales Conversion and Application Support
Sales Agents are expected to convert qualified leads into active loan applications. This involves guiding clients through the application process, ensuring that all required information is collected, and assisting clients in completing necessary documentation.
Agents act as a point of contact between the client and the institution during the initial stages of the loan process. They are responsible for following up with clients to address questions, clarify requirements, and support timely submission of applications.
Relationship Management and Customer Service
Building and maintaining positive relationships with clients is a core component of the Sales Agent role. Agents are expected to provide professional and courteous service at all times, ensuring that clients feel supported and informed.
Maintaining long-term relationships may lead to repeat business, referrals, and positive word-of-mouth, all of which contribute to sustained sales performance. Sales Agents should therefore prioritize customer satisfaction alongside sales targets.
Market Intelligence and Feedback
Sales Agents are often the institution’s primary point of contact with the market. As such, they are expected to observe and report on market trends, customer feedback, and competitor activities within their assigned regions.
Providing timely and accurate feedback to supervisors and branch management helps the institution adapt its products and strategies to better meet market needs.
Achievement of Sales Targets
Sales Agents are required to work towards individual and team sales targets as set by the institution. This includes meeting daily, weekly, and monthly performance benchmarks related to client acquisition, loan disbursement volumes, and revenue generation.
Consistent performance against targets is a key measure of success in this role. Agents are expected to manage their time effectively, prioritize high-potential leads, and maintain a disciplined approach to sales activities.
Compliance and Ethical Conduct
Sales Agents must adhere to all internal policies, procedures, and regulatory requirements governing microfinance operations. This includes ensuring that all sales activities are conducted ethically, transparently, and in line with applicable laws and guidelines.
Agents are expected to avoid misrepresentation of products, respect client confidentiality, and uphold the institution’s reputation at all times.
Experience Level
The Sales Agent position is categorized as entry level. However, candidates are required to have experience in the microfinance industry or a related field, as outlined in the role requirements. This experience is expected to enable candidates to quickly understand the nature of microfinance products and the dynamics of sales within this sector.
Qualifications and Requirements
The following qualifications and requirements apply to the Sales Agent position:
Candidates must be over 18 years of age.
Candidates must have a Form 4 certificate, diploma, or degree.
Candidates must have experience in the microfinance industry or a related field.
Candidates must have excellent communication and negotiation skills.
Candidates must be self-driven and result-oriented.
Only candidates who meet the above qualifications are encouraged to apply. These requirements are essential for effective performance in the role and are aligned with the institution’s operational needs.
Compensation and Incentives
The Sales Agent role offers a performance-based compensation structure. Successful candidates will earn competitive commissions on both logbook loans and title deed loans. In addition to commissions, Sales Agents may be eligible for various incentives designed to support and motivate performance.
These incentives may include bonuses linked to sales targets, transport facilitation to support field activities, and airtime allowances to enable effective communication with clients. Specific incentive structures are subject to internal policies and may vary based on performance and regional considerations.
Work Environment and Expectations
Sales Agents will operate in a dynamic and target-driven work environment. The role requires a high level of personal initiative, discipline, and resilience. Agents are expected to spend a significant portion of their time in the field engaging with potential clients and promoting the institution’s products.
While the role offers flexibility in terms of field movement, Sales Agents are expected to maintain regular communication with supervisors, attend meetings as required, and submit performance reports in line with internal reporting procedures.
Application Deadline
The deadline for submission of applications is January 31, 2026. Applications received after this date may not be considered.
Application Process
Interested and qualified candidates are required to submit their applications via email. Applications should be sent to [email protected] not later than January 31, 2026.
Only candidates who meet the stated qualifications are encouraged to apply. Shortlisted candidates will be contacted through the details provided in their application for further steps in the recruitment process.
Conclusion
This Sales Agent opportunity offers a pathway for individuals seeking to build or advance a career in sales within the microfinance sector. With full-time engagement, performance-based earnings, and exposure to a growing financial services environment, the role is suited to motivated individuals who are confident in their ability to generate business and manage client relationships.
Candidates who meet the outlined requirements and are interested in working within Nairobi, Thika, or Machakos are encouraged to submit their applications within the specified timeframe. The institution remains committed to fair and transparent recruitment practices and looks forward to engaging professionals who can contribute to its continued growth and service delivery.
